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Iwata to become Nintendo of America CEO, NoA CEO promoted to NCL Managing Director

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NaviLink

Member
Gotta say, this a twist I did not expect. And one month before E3? Damn.

Interesting ballsy move, but a bit worrying at the same time. We'll see how it plays out.
 

Tookay

Member
A vocal minority.
Most of us are upset with NOA's policies, not NOJ's.
Iwata can't rush games to release. That's never been a good policy. Ever. It's always better to release games when they are ready. People who buy Nintendo systems in the first year should expect the drought.

No, I think there are plenty of us who are fed up with NCL's policies too.

We shouldn't have to expect, accept, or like delays.

So Iwata was demoted to CEO of Nintendo of America as he was the President of Nintendo LTD? Can somebody clarify?

He wasn't demoted. He's taking on further responsibilities and kicking out the middleman.
 
Can anyone comment on Tatsumi Kimishima's performance?

Paging Shikamaru Ninja, paging Shikamaru Ninja on what this means in accordance to Nintendo's recent realignments...

My personal opinion is that Kimishima was more of a "hold the fort down" kind of person - his position in NCL makes sense given how much Nintendo has invested in their home market and getting their consoles back on track and their operating plan is in place - Kimishima just needs to execute on the existing NCL strategy - i.e. dependability is more important than innovation for Japan now since the operating strategy is in place and sales are accelerating for them

So, it's not about whether Kimishima was good in his role at NoA - it's about whether his skills are aligned with his current role - and I think they are

Iwata being CEO of NoA is a great thing - I think he is going to make a lot of decisions to globalize Nintendo's output and really invest heavily in the Western development talent and products - further, I truly think Yamauchi encouraged him to do it - Yamauchi wanted to go to the US many times in the 80s and 90s but with his son-in-law in charge and the mutual respect Yamauchi and Lincoln had - he never did - still, even despite all of NoA's success - he always wanted Nintendo to be a global company and wanted to personally be running American operations - and I am sure with all of NoA's troubles and Iwata still being relatively young - now was the time to do it - Iwata has really improved his English over the past few years and is developing into a global CEO/President now (along with the engineering/products background which is really important)

Many people have been craving Western collaborations with Nintendo for a while - this makes those collaborations extremely likely now IMHO

I see this move akin to Larry Page giving Eric Schmidt the boot and assuming the CEO title - this is no doubt going to really, really motivate NoA when the President of the company is moving to the US and personally setting up strategy

First 100 days will go something like this:

1. Strategic review of all management personnel in the company and cleaning house + setting up JDs for new hires - I am sure Nintendo will hire head hunters to find top notch people to really increase the level of energy - recruiting will probably be totally revamped as will promotion and performance management and evaluation (something NoA has barely touched in 20 years)

2. Review of all retailer strategies and channel strategies - probably see huge boosts to Nintendo's digital strategy - double down with all retailers in terms of kiosks - probably an expansion of Nintendo World retail format - yes probably improved relationships with Amazon given they are in the same city

3. Review of all internal development and strategic expansion and collaborations - EAD Seattle? Probably more strategic collaborations and partnerships with third party developers. Retro might stay the way it is since Nintendo is happy with them now and feel they are best off managing themselves. Probably more direct investment in products like sports for example.

4. Review of all third party development and developer relations in general - Miyamoto interestingly mentioned Madden as a game that "had been refined over time" similar to Animal Crossing (interesting choice to positively comment on EA that way) - my sense is that they are going to go deep and really push to strategically rebuild third party relationships across the board
 

kubus

Member
ymuineJ.jpg
 
This is hilarious and unexpected. Winners want the ball when the game's on the line, I guess.

I wonder what this will change if anything. Would it have helped more to get someone actually attuned to the American markets? What can/will Iwata do that he couldn't before as Global President? What about localizations, Amazon, release schedules, etc.?

We can only wait and laugh.
 

EVH

Member
Well, most of the problems from NOA come actually because NOJ has too much to say and oversees everything without giving any freedom to them.

To me it looks like this only will make it worse, but who knows.
 
I think it can only mean good things, Reggie lost my faith since Xenoblade.
Yea alot of titles people said maybe japan for 2013 not NoA but with Iwata it all probably possible for NoA too. Im not sure but could pokemon global launch have benefitted from the future sight (lol) move?
 

Kusagari

Member
We always had someone to "blame."

Iwata.

Reggie has no control over any of this stuff, it should be obvious by now.

Obviously Reggie has no control but I was always curious if it was actually Iwata who was laughing at US getting games like Xenoblade or some other higher up in Nintendo.

Now we know for sure he's in charge.
 
Read the OP.
He took responsability of NoA, added to his current position, which was never in danger to begin with.



Care to explain? Or is it not possible?

One of the VPs here in RWC moved on to Redmond. There's been a bit of shuffling going on, though none of it terribly useful imo. The problem with NOA isn't upper management, it's the middle management.
 

Pikma

Banned
This will make it way too complicated, American Iwata will have to travel to NoA's HQ so he can call Japanese Iwata, to ask him about the localization of X, but then He'll have to travel back so he can answer his call and say No. Feel sad for the poor guy.

Can't wait till he become's Global Game Industry CEO, though.

One of the VPs here in RWC moved on to Redmond. There's been a bit of shuffling going on, though none of it terribly useful imo. The problem with NOA isn't upper management, it's the middle management.

So the growing isues NoA has been having reside locally? I didn't expect that.
 
It's always funny to see people arguing about the future of Nintendo and then getting trolled by the company itself in the best possible way. Never fails to impress.
 

Toski

Member
This is hilarious and unexpected. Winners want the ball when the game's on the line, I guess.

I wonder what this will change if anything. Would it have helped more to get someone actually attuned to the American markets? What can/will Iwata do that he couldn't before as Global President? What about localizations, Amazon, release schedules, etc.?

We can only wait and laugh.

Thats what confuses me about this move. Iwata knows Japan well, but it almost seems as if he is mystified by the west. Why did he decide to do this now instead of a year or two ago? Seems like Yamauchi put him on notice.
 

Darryl

Banned
Well, most of the problems from NOA come actually because NOJ has too much to say and oversees everything without giving any freedom to them.

To me it looks like this only will make it worse, but who knows.

i don't think it can get much worse. it's like fresh college grads run the joint.
 

Rehynn

Member
He got banned again?! So weird, I finally saw a post of his yesterday and thought "hey, he's back!"

Nope, my mistake, I thought he was still banned.

Anyway, to contribute before I end up getting myself banned... This seems like good news to me. Not sure how directly the players will feel the changes, but it seems to be in line with the company's general streamlining efforts.
 

Ushojax

Should probably not trust the 7-11 security cameras quite so much
This is a good thing. When it came to marketing decisions Reggie was shit. This will hopefully bring NoA much more in line with the way NCL does things.
 
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