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Kamiya concerned that Nintendo isn't marketing Wonderful 101 much at all
- Thread starter Solune
- Start date
Enter The 36 Chambers
Member
I have no idea what this game is. Only seen it in thread titles on GAF. It's gonna flop unfortunately.
Relaxed Muscle
Member
blitzwolf215
Member
Was it said that W101 won't get a TV ad. I'm sure it will, Nintendo doesn't do TV ads until 2 weeks before launch. We won't see a TV ad until the beginning of September.
That's just on Youtube. The original ND source probably had some where over half a million watching (my mistake, I thought the link he posted was to the E3 Direct). This newest Direct had like 500k viewers. Keep in mind it took place at 7 AM, at least for the US version.
GodParticle
Member
I don't know why he would be surprised, considering that nintendo can't even sell their own console
I don't know if it will or not, but the game comes out in like 2 weeks for Europe. Of course, even if it gets a TV ad, it still may not be enough. After all, Nintendo gave Nintendo Land and Lego City ads, and those games didn't do so well. Apparently, Game & Wario's been the only Nintendo published title this year that hasn't received a tv ad.
Relaxed Muscle
Member
Where is that number? All Nintendo Direct had pretty variable numbers, some has way more than others, W101 is probably one of the lowest ones...
basically. No matter what you give RelaxedMuscle, he'll simply point out some reason on why Nintendo is failing it. "low viewership numbers? Blame Nintendo!"
even funnier is that he took the direct with 40K views, but ignored mentioning the trailer video with 100K views.
Apparently that is less that 10% of the full game.
I remember looking at the viewership in the last Direct from Nintendo's site. It was definitely a minimum of 500k.
If you think that was a spoiler trailer that wasnt a spoiler trailer.
You could've been looking at page views and not necessarily the amount of people actually watching the stream.
They seem to have amped it up in the last month, with the Nintendo Direct and the fact that every five seconds my facebook feed has something related to W101. I think they are just targeting Wii U owners. If you don't have one, there's not much of a reason to advertise you (since it's obviously not a system seller).
Relaxed Muscle
Member
You mean UStream? That's total view of the channel. The actual stream had 2k people watching it.
Isn't it that orange icon with a number on the bottom right hand corner ?
Mr. E. Yis
Banned
Played the demo, didn't really like it. The trailer got me hyped, and it looks good and fun. But I guess not my type of game, though I do like Pikmin games. Too bad, or else I would be there day 1.
I think it's very good that they put the demo on the shop. It will raise the sales a lot for this game. But I do think that this game will be a slow burner, and will have some (short) legs into the future, when it will be one of the great classics for the system.
I think it's very good that they put the demo on the shop. It will raise the sales a lot for this game. But I do think that this game will be a slow burner, and will have some (short) legs into the future, when it will be one of the great classics for the system.
Relaxed Muscle
Member
We can look at Bayonetta (1) trailer with 300K+, then.
I don't know how a trailer and a Nintendo Direct with very little viewers compared to others represents a good marketing effort.
Look at all Sega marketing for Bayo. Trailers for TGS 2008 and 2009, same with E3, teaser trailer, dev commentary trailers, release trailer and another dozen of videos that you can found in it's channel. Also all the TV ads or the pre-order bonuses (http://www.joystiq.com/2009/12/01/uk-bayonetta-pre-order-bonuses-revealed/). This is pitiful for the PG most expensive game, so when the inevitably bomb comes who fault is?
Of course we can keep the lie of Nintendo having good marketing effort, like the lie of it's great digital distribution or the lie that the lack of an unfied account system and not having the games tied to it is not that bad because every inconvenient can be resolved with a police report and a call.....
Now I'm intrigued if they weren't jumping around towards even the climax of the story.
I hope the game sells profitably enough they can fund another game with similar budgeting ambitions. I liked what I saw so far. It isn't a reason to buy the console but it looks like fun.
It's total and you could just use basic logic, not even the League of Legends finals reach 500,000 live viewers and not even a COD unveil or E3 Conference comes any close to that kind of numbers (and that's on Twitch, which is on whole other level of popularity compared to Ustream). To think that there were 500,000 people watching live a Nintendo Direct is completely crazy.
Saint Gregory
Member
I was at home that day and caught the direct while reading the thread and it seemed like everyone was seeing different numbers. I was seeing 5K and I thought another poster said it was at 17k at the same time.
Do they load balance the streams?
Could've been posters looking at JP or EU streams.
Well, I guess I was wrong about what that icon represented. However, back in October 2012, Iwata did say this regarding general Nintendo Direct viewership:
http://www.vg247.com/2012/10/30/nintendo-direct-attracts-up-to-1-million-viewers-per-week/
http://www.vg247.com/2012/10/30/nintendo-direct-attracts-up-to-1-million-viewers-per-week/
Saint Gregory
Member
Yeah, that could be it. I don't believe that these directs are the way to promote new games though. I would imagine that for a new niche franchise like this a traditional magazine/game website/in-store ad campaign would have worked a lot better.
That's in relation to people who will watch Direct content after it streamed, though. Nintendo's quite aware that only the hardcore will watch a Direct live, but they are totally okay with that. They bet that the fans will spam Twitter, Facebook and the rest of the internet with the news and thus reach a lot of people.
It's all about building up word of mouth.
I've said it before, and I agree with you. It has been said that Nintendo console owners only buy Nintendo games, yet if that were true, Sin and Punishment: Star Successor, etc. wouldn't have bombed so hard. Before I saw the Operation Rainfall games being hyped on IGN I didn't even know Nintendo made such "other" games, or even cared to find out about them, I would pretty much only see Zelda/Mario and ignore anything else Nintendo made.
Nintendo is on track with the Wii U to better showcase these "other" games, but it takes loading up the eShop to find out more. It would be better if Nintendo would find a way to advertise upcoming games right after WiiU owners turn on their consoles. The Xbox360 for instance wouldn't let me get away without seeing a huge Gears of War: Judgment ad. Compare it to the Wii, where I would turn it on and there would be a couple channels that went unused, so I would have to go out of my way to discover more games. I think if Nintendo would bolster their online infrastructure and made the online experience smoother it would be an investment that pays off more than they put in.
In short, if Nintendo fans only buy Nintendo games, and only the hardcore Nintendo fans bought the WiiU, why would a Nintendo game bomb? They need to get their fanbase to explore games beyond Zelda and Mario, let them know these "other" games exists.
I wouldn't be surprised to see the Wonderful 101 logo icon(or Red's face) showing up once the game is released on the main plaza (with all the Miis) that you see when you boot the console.
Yep, Miiverse shows that Nintendo is finally incorporating the internet in a bigger way with their consoles, so it's a good start. And finally, full retail titles can be purchased online, so if somebody really wanted the game, it is just a click(tap?) away, no need to worry about lack of physical copies if the install base increases and people in the future look back on the library and see the game.
It's sad there are so few Wii Us sold because it's just a matter of percentages. If W101 sells to 10% of owners that's a measly 300k. Hopefully for Platinum, the drought forces people to dive in.
FlashbladeGAF
Member
you should... it's one of those multiple playthrough type games, where the gameplay itself will start to click more than the scenarios presented
John Harker
Definitely doesn't make things up as he goes along.
You have the right idea, but you're looking at the wrong angle.
All this is rounded:
Let's take roughly 1MM units sold of Wii U in NA.
800k users bought NSMBU.
150k bought the next-highest-selling title.
This tells us that around 80% of the market is only interested in Mario and/or NintendoLand, i.e. traditional Nintendo style franchises. Especially if other NIntendo-published titles still aren't higher than that 150k mark.
So, that's really the convertible market size we're looking at, roughly around 300k (users who didn't buy a wii u only for NSMBU, and factoring the software attach ratio for those that bought NSMBU + at least one other title).
If Nitnendo were able to convert 50% of this audience, that's 150k, which right now would put it as a top seller on the system. That's a really big conversion rate. The hope being that more hardware units by the time W101 launches + marketing efforts + Nintendo-published efforts to directly target NSMBU/Pikmin3/etc owners, would get them there.
That's not accounting for:
1) holiday factor
2) sales bump once M3D world launches
These factors could give it a longer tail. Which would be great. But it's better to be realistic about these things.
A note on marketing: look up what ROI means.
You don't just "spend" dollars unless you are expected to see a return.
NIntendo did the math on the ceiling they expect to sell, and are budgeting accordingly. W101 is just not their main 'investment' title, in which they have a large experiential budget. It's a return spend, so they will spend based on what they project to sell. Super standard practice here, gents. Sega may have spent a bum more, but their ROI was not there. Nintendo is more ROI focused. ITts really pretty formulaic. The Nintendo Direct is a low-cost and ownable way to specifically target their core consumer with their message, I imagine it exceed all their KPI's for it.
That said, even if W101 "only" hit 150k... it still would be right within the middle and better than some other Platinum titles sold in the US
. Success!!The Wii U will have a lot more consoles in the wild than Xbone and Ps4 when it launches yet developers are making exclusive games for the launch period so I do not think that is an issue.
I think TW101 will be fine, If there is one good thing to say about Nintendo fans are that they buy Nintendo games, it is not going to outsell big sellers on the Ps3 and X360 tho.
The 2 situations are not comparable. Publishers are banking on next gen consoles and want to establish their IPs right at the start of the consoles' life. Preorder numbers for both consoles are off the chats, so it's really likely they'll sell well (especially the PS4).
I feel so guilty, in the past I was one of those 80% who didn't even think about anything but the traditional Nintendo franchises (literally didn't even know anything else existed or care to find out those other games existed) so I hope that now that WiiU's incorporate the internet in a bigger way than the Wii did, some of those people who only consider the traditional Nintendo franchises will find out about the other games that Nintendo makes. That's why it will be interesting to see how Wonderful 101 does because this is a non-traditional Nintendo franchise that is being hyped to WiiU owners. Internally, Nintendo could find out if pushing one of their non-traditional franchises leads to greater sales of those non-traditional franchises by, say, comparing sales of 101 with Sin and Punishment 2, for example.
He did.
I never said they wouldn't sell well. I said that there will be more Wii U in the wild than the other consoles during the launch period. True or not?
They are still developing games for those console for the launch period. True or not?
So if you think that those games will sell fine then TW101 will sell good also. True or not?
Unless you are saying all PS4 and Xbone launch games will flop.
Disclaimer: TW101 could sell 0 copies also, then you will be right.
Top tier post, as usual John Harker.You have the right idea, but you're looking at the wrong angle.
All this is rounded:
Let's take roughly 1MM units sold of Wii U in NA.
800k users bought NSMBU.
150k bought the next-highest-selling title.
This tells us that around 80% of the market is only interested in Mario and/or NintendoLand, i.e. traditional Nintendo style franchises. Especially if other NIntendo-published titles still aren't higher than that 150k mark.
So, that's really the convertible market size we're looking at, roughly around 300k (users who didn't buy a wii u only for NSMBU, and factoring the software attach ratio for those that bought NSMBU + at least one other title).
If Nitnendo were able to convert 50% of this audience, that's 150k, which right now would put it as a top seller on the system. That's a really big conversion rate. The hope being that more hardware units by the time W101 launches + marketing efforts + Nintendo-published efforts to directly target NSMBU/Pikmin3/etc owners, would get them there.
That's not accounting for:
1) holiday factor
2) sales bump once M3D world launches
These factors could give it a longer tail. Which would be great. But it's better to be realistic about these things.
A note on marketing: look up what ROI means.
You don't just "spend" dollars unless you are expected to see a return.
NIntendo did the math on the ceiling they expect to sell, and are budgeting accordingly. W101 is just not their main 'investment' title, in which they have a large experiential budget. It's a return spend, so they will spend based on what they project to sell. Super standard practice here, gents. Sega may have spent a bum more, but their ROI was not there. Nintendo is more ROI focused. ITts really pretty formulaic. The Nintendo Direct is a low-cost and ownable way to specifically target their core consumer with their message, I imagine it exceed all their KPI's for it.
That said, even if W101 "only" hit 150k... it still would be right within the middle and better than some other Platinum titles sold in the US
blu
Wants the largest console games publisher to avoid Nintendo's platforms.
100K+ people watched the full trailer. But I know, 2K, right?
I'm not sure how the premises of NSMBU@800K and second-best-selling@150K led you to the bolded conclusion. Perhaps you meant to say that (800 - 150) / 1000 = 65% of the market was only interest in Mario? And that too is a stretch, depending on what the total amount of titles outside of the top-two constitutes.
John Harker
Definitely doesn't make things up as he goes along.
I don't like making long posts, generally. And most of the time I try to steer a debate with factual information, I get ignored anyway, but hell, I couldn't take it anymore. Hopefully this helps frame how these things are actually looked at...
Edit, poor rounding on my part. Factoring in the attach rate of the console (i.e., a guide on how many people bought mario + at least one other title - and mind you, it's low), it's somewhere between 65% and 80%, but you get the idea.
The League of Legends finals from last year reached above 1.1 million concurrent viewers.
I agree that 500,000 concurrent viewers for the Nintendo Direct is quite unreasonable, but there are definitely streams breaking 500k.
MikeE21286
Member
I have no idea what W101 is. Even after briefly playing the demo I still don't.
Agree with Kamiya
Agree with Kamiya
I don't see what's so hard to get. It's an action game where you kick alien ass as a super hero.
Zoramon089
Banned
Did you have your ears blocked or eyes closed? I mean, the trailer literally tells you what W101 means