Pelta88
Member
The Xbox brand never truly recovered from the Xbox One's controversial E3 2013 press conference and the aftershocks of the PR debacle are still being felt.
While sales of the Xbox One family of consoles eventually delivered a respectable ~63.7 million sales, as per UK regulatory filings, the reputational harm still exists today, and has even served as a kind of decade-long springboard for Xbox's current problems (Redfall's release, the perception that Xbox lacks big-budget first-party exclusives, etc).
10 years ago, PlayStation's marketing team won two consecutive console generations
10 years ago, Xbox introduced disastrous marketing that gave PlayStation an easy win that grew into two consecutive console generations of success.
www.tweaktown.com
Interesting retrospective.
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