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[ManaByte]

 

[Darklor01]

Sometimes, silence is stronger than words.

 

[JonnyMP3]

Fair play

 

[Flintty]

No such thing as bad publicity?

Xbox will need to retain their sense of humour to get through the next year tbh.

 

[CuteFaceJay]

inb4 he becomes he becomes an NPC with a deeper storyline than Master Chunk.

 

[DunDunDunpachi]

uhhhhh I don't think the memes are out of endearment.

 

[cormack12]

Great response

 

[JonnyMP3]

Now we need backstage fly on the wall scenes called "The daily life of Craig" sidequests.
Preferable not as DLC.

 

[Bitmap Frogs]

No such thing as bad publicity?

Xbox will need to retain their sense of humour to get through the next year tbh.

For some reason Microsoft marketing and pr is always best when they're doing tongue in cheek. People still talk about the xboat and its been over a decade!

 

[Resenge]

I hope that their willingness to embrace the meme is a sign that they are confident in the end product. Better than some devs who rant at any negative criticism.

 

[jigglet]

For some reason Microsoft marketing and pr is always best when they're doing tongue in cheek. People still talk about the xboat and its been over a decade!

I don't know about this one though...the XB fridge I thought was funny, cause haters aside, the console actually looks fucking great. But this game isn't shaping up all that well so trying to get in on the meme just doesn't have the same effect.

 

[Wandering Leopard]

I love that they've taken it well.

 

[dorkimoe]

For some reason Microsoft marketing and pr is always best when they're doing tongue in cheek. People still talk about the xboat and its been over a decade!

Sony or Nintendo would have filed a cease and desist

 

[Musky_Cheese]

I like it. He reminds me of Groot a little face wise

 

[Bruno_Arrais85]

That's depressive

 

[Shizumapower]

 

[The Fartist]

 

[Tulipanzo]

The meme was about how unpolished and ugly the game looked exemplified in one character. "Call it Craig" is their best response apparently

 

[Shizumapower]

the real question... Why? with so many people seeing this would it ever be released?

We are going back in time.

 

[Shizumapower]

The meme was about how unpolished and ugly the game looked exemplified in one character. "Call it Craig" is their best response apparently

Humanizing creates Sympathy / Empathy.

 

[vaibhavpisal]

MS being good sport.

Here's hoping in final game he is more presentable.

 

[Tulipanzo]

Humanizing creates Sympathy / Empathy.

So would apologising and maybe going in depth about their creative decisions here.
I'm astounded nobody at MS could foresee a backlash.

 

[nuttyevans]

Fair play to them for having a sense of humour.

 

[Sub_Level]

Kudos that they are taking it in stride. People at 343 wanna make the best game they can.

I think this is gonna be another Master Chief Collection. It will be a gradual patching process.

 

[M1chl]

Better than soy level behavior of Naughty Dog.

 

[HE1NZ]

Cool to see Microsoft not in business of scrubbing Internet of memes and criticism like... you know who.

 

[Skifi28]

They seem pretty confident, I'm sure they already have a fix planned. Like no removable helmets.

 

[FloatingIslands]

MS being good sport.

Here's hoping in final game he is more presentable.

Tuxedo dlc incoming

 

[Musky_Cheese]

Cool to see Microsoft not in business of scrubbing Internet of memes and criticism like... you know who.

 

[BigLee74]

The meme was about how unpolished and ugly the game looked exemplified in one character. "Call it Craig" is their best response apparently

Well, at least someone has a sense of humour...

They seem pretty confident, I'm sure they already have a fix planned. Like no removable helmets.

??? Brute helmets coming off is nothing new to Halo. I don't think they are worrying over a 1ms frame grab that didn't look great! Nothing to fix.

 

[The Fartist]

Better than soy level behavior of Naughty Dog.

 

[BeardGawd]

This whole thing reminds me of "Wall Guy" from PDZ. What is it with MS and launch window character models?

 

[Forsythia]

As they should. It does look embarrasing and they know it. Lets hope they do something about it.

 

[Lestat Phoenix]

This is why I love Microsoft

 

[Pejo]

This is why I love Microsoft

Because they make such terrible looking games that they themselves have to stand back and admire the wreckage?

 

[VAVA Mk2]

If they do fix the Brute render, I think it would make for a cool Easter egg to have him in the game somewhere but be nice.

 

[TyphoonStruggle]

343 rn

 

[kraspkibble]

good on them for being able to make light of it and have some humour.

hopefully they can take this criticism and improve the game.

 

[aerts1js]

It’s like they don’t give a shit how bad it looks

 

[#Phonepunk#]

Just announce that Craig is trans and accuse anyone who makes a joke of being a transphobe

Sorry I mean A VILE TRANSPHOBE

 

[The Hamburglar]

This is why I love Microsoft

Phil and greenburger have really done a number on you, haven’t they.

 

[Mistershine.]

Before I pass judgement, I need to know their pronunciation of Craig. If it rhymes with beg then, no, this is terrible. If however it rhymes with vague then I'll allow it.

 

[JimiNutz]

If they do fix the Brute render, I think it would make for a cool Easter egg to have him in the game somewhere but be nice.

When you die his big stupid face suddenly appears, looking over your corpse, before teabagging you with his low res nuts.

 

[Zoro7]

Ah alright I’ll buy Halo. That’s what you get for being such a great sport.

 

[Great Hair]

 

[Flintty]

If they do fix the Brute render, I think it would make for a cool Easter egg to have him in the game somewhere but be nice.

Yup. Craig needs his place in the game

 

[Trogdor1123]

If they do it right this could be turned around to their advantage

 

[Kamina]

They think if they embrace it that people will stop making fun of them.
Dont fall for the trap.

 

[Lone Wolf]

If they do it right this could be turned around to their advantage

Only if Craig gets a makeover...

 

[Spaceman292]

They're laughing with us, not at us! Ahahahahah! We at Microsoft support memes! Please buy our product!