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GamesIndustry.bizLabelled Wee 1ST, the first titles released under the new brand will be Little League World Series 2008, Rapala Fishing Frenzy and Dancing with the Stars: Get Your Dance On...
Activision isn't the only publisher to focus specificially on the Wii market. Last month, EA unveiled the All Play brand grouping a number of sports titles together for the Nintendo home console.
e. Better info from Next-Gen.biz
The new consumer initiative will see a number of Wee 1ST titles hit stores in time for the holiday season...
All of the games included in the new range, which will be supported by a national television and print advertising campaign launching this fall, will feature Wee 1ST branding on the front of boxes and at retail locations.