Disclaimer: This info is specifically for the US market
The annual Adobe Black Friday spending report cites Xbox as the 5th most popular electronic device online on Black Friday
Knowing this it looks likely that XB1 will take Black Friday this year
However
Looks like the PS4 might still come out on top for the month as a whole prior to the BF weekend.
For those of you wondering about the accuracy and/or methodology of the Adobe report:
Edit: worth noting that the Adobe report also had XB1 winning online last year despite the PS4 ending up actually winning BF as a whole as per the quoted post below
The annual Adobe Black Friday spending report cites Xbox as the 5th most popular electronic device online on Black Friday
The five top selling electronic products on Black Friday were Apple iPads, Samsung 4k TVs, Apple MacBook Air, LG TVs and Microsoft Xbox.
Knowing this it looks likely that XB1 will take Black Friday this year
However
For the entire season so far (Nov. 1 24), PlayStation 4 is the best-selling video game console, followed by Microsoft Xbox One.
Looks like the PS4 might still come out on top for the month as a whole prior to the BF weekend.
For those of you wondering about the accuracy and/or methodology of the Adobe report:
Adobes Black Friday report is based on aggregated and anonymous data from 22.6 billion visits to retail websites. Adobe measures 80 percent of all online transactions from the top 100 U.S. retailers, more than any other technology company**, and uses its proven predictive model powered by Adobe Sensei to forecast online sales and trends. Seven dollars and fifty cents out of every 10 dollars spent online with the top 500 U.S. retailers go through Adobe Marketing Cloud. The tremendous volume of data puts Adobe in the unique position to deliver highly accurate, census-based online sales totals, pricing and product availability trends.
Edit: worth noting that the Adobe report also had XB1 winning online last year despite the PS4 ending up actually winning BF as a whole as per the quoted post below
This was the report last year from Adobe. Xbox One was ranked ahead of PS4 for the online but PS4 won Balck Friday last year.
Interesting stuff.
http://www.businesswire.com/news/home/20151127005410/en/Adobe-Data-Shows-Top-Sellers-Black-Friday