AGRacing
Member
The DIRECT thing needs to go. Yesterday.
The flat delivery of the line “and we’re so excited for you to get your hands on game x when it launches on October 2” has become a joke and totally uninspiring of any excitement whatsoever.
I’m sorry… is it not “cool” to be enthusiastic about anything anymore? These are GAMES. Remember the build ups? The hype teases? The actual effort in marketing? We may as well bring AI straight into marketing now because the last 6 or so years has felt like we’ve had it there already. The answer isn't more generic-ass trailers. No amount of repetitive orchestral bass drops can fix this issue.
Bring back live audiences, surprises and hype that matches the grand vision of your game… no more flat “hey we hope you like it.”
I miss E3 2015.
The flat delivery of the line “and we’re so excited for you to get your hands on game x when it launches on October 2” has become a joke and totally uninspiring of any excitement whatsoever.
I’m sorry… is it not “cool” to be enthusiastic about anything anymore? These are GAMES. Remember the build ups? The hype teases? The actual effort in marketing? We may as well bring AI straight into marketing now because the last 6 or so years has felt like we’ve had it there already. The answer isn't more generic-ass trailers. No amount of repetitive orchestral bass drops can fix this issue.
Bring back live audiences, surprises and hype that matches the grand vision of your game… no more flat “hey we hope you like it.”
I miss E3 2015.