which1spink said:
:lol @ at all of you guys who makes it look like adobe is a slave of apple - actually it's they other way around. Imagine adobe would stop supporting osx... How many professional users would stay?
I'm a professional user, and work with other professional users daily, so I can shed light on this.
Your hypothetical is a stupid notion for one thing, since Adobe would never do that. They'd be killing their own sales, and possibly ultimately their entire company.
But let's say the shareholders all went to sleep and let the Board of Directors be replaced by crazy people to run amok at the offices in San Jose, and Apple didn't decide to just whip out it's huge checkbook and buy Adobe outright...
First, it's not like the old versions of CS suites would suddenly stop working in OS X. And hell, I go to many professional settings where they still haven't upgraded to CS4. I was working with a major international ad agency last week that's still running in CS2. So it's not like a move from Adobe like you are describing would immediately impact Apple.
Which brings us to the second point: it's not like Adobe has released a really great "must have" update in a while. New features and enhancements from CS2-CS4 are nice, but it's not like you have to have them. In fact, the longer you've been working in one suite, the less likely you are to use the new stuff in the latest versions.
Creatives, and especially big companies, don't upgrade hardware/software as quickly as you think they do, especially in this economy. And they certainly don't just throw out their hardware investments on a whim. So any move of that sort would give Apple a year or two to respond.
Which brings us to the third point...Its not like Apple couldn't make a competing product to either hang with Adobe's offerings or slay them the same way they made Final Cut Pro. Making PDF support native in OS X without Adobe raised the flag over the deck of the ship. Aperture was a shot across the bow.
With Apple's ample supply of cash reserves and product design pipeline, they could develop competing software for things like Photoshop, inDesign, Illustrator, and Dreamweaver (with full hooks into HTML5 and away from Flash, too) and probably make a product that would actually excite people again. Apple could then score the ultimate "FU" coup and just roll a bunch of money and manpower into the open source community to fill in the gaps in the suite. I've used Photoshop professionally for well over a decade, and I'm shocked at the experience I can get switching to GIMP with GIMPshop now. It's getting very close. If the GIMP guys can get this close, imagine what a company like Apple, with $50 Billion in annual revenue could do.
Apple views itself as hardware company, so they don't want Adobe dead. But if they need services or software to sell that hardware and Adobe refuses to provide it, they will develop their own software, and they will also market it and price it ruthlessly. Look at OS X, iTunes, and the iLife Suite. Adobe surely has, and they know that if they tried to play hardball with Apple on the software front, they will certainly lose.