Agent Icebeezy said:
As far as selling points, I think all of that comes before the gameplay in this case. My best friend was always telling me whenever he looked at Altair, he just looked like a badass and the graphics were hot. The setting is different and then the marketing was easily the best since Gears of War's campaign. There wasn't a demo and UBI was being so hush-hush with it so people had to take all of that into account before they even got their hands of the game. For the record, I like the gameplay. Could be fleshed out more, but I like what was there.
As selling points I agree. But showing how you could assassinate someone as being something you actually do yourself, was in fact, a major selling point.
I don't think people should expect a demo for every game, especially potential AAA titles. This goes into the whole demo vs sales debate, but putting a demo of a sandbox game is a very bad, bad idea. Not to mention the beginning of AC (the part that throws most people off) is very slow, and throwing someone into the middle of the city without having known any of the story, would have been a poor presentation.
Games with a lot of depth/story that have demos should give people an introduction to the story. AC's greatest weakness imo was the beginning, simply because people wanted to hurry up and play everything that was promised, but had to be dragged through some story first.