Not too surprising to be honest. Man, I remember buying the original Assassin's Creed, say what you want about it, but it was a flawed, yet interesting title. Following up with Assassin's Creed 2 and Brotherhood just made me think this was a really good series. Then Revelations happened, then Assassin's Creed 3 turned me off from the series enough that I barely looked at Black Flag, and didn't buy it on launch. After trying it out for myself and seeing it almost reach the heights of AC2, I regained some hope for the franchise.
Right until I bought Unity on launch and saw just how badly Ubisoft really has fucked up this franchise. At this point, the series needs to go on hiatus for a few years, or be put down. Franchise fatigue has already slipped in, and honestly the game just doesn't really look good. I literally have no hype whatsoever for this game, and it really isn't that hard to get me excited about an upcoming game.