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COD BO7 debuts on Steam with peak CCU of 87k

You think GTA 6 is the only game people will buy next year? If so the industry is in a lot of trouble.

I'll buy it and be done with it in a week.
GTA6 will be a big launch for sure but people seem to forget that it's only coming to consoles in 2026, and Xbox Series is dead, and it won't likely be on Switch 2 anytime soon. There is plenty of space left for other games.
 
Black Ops hasn't been good since Black Ops 3 to be fair. all following Black Ops games were either mid or straight trash.
I agree that Black Ops hasn't been the best COD but BO7 is being compared to BO6 so it's not like this is doing bad because it's black ops. It's doing bad because they fumbled the COD franchise.
 
I agree that Black Ops hasn't been the best COD but BO7 is being compared to BO6 so it's not like this is doing bad because it's black ops. It's doing bad because they fumbled the COD franchise.
How exactly have the fumble the COD franchise? the last few mainline entries have been some of the biggest sellers.

Unless you mean just this one, then that's too early to call.
 
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How exactly have the fumble the COD franchise? the last few mainline entries have been some of the biggest sellers.

Unless you mean just this one, then that too early to call.
I'm just saying the premise of the thread is that BO7 is doing poorly with 87k CCU and that BO6 last year was 315k. This is what the OP is stating.

So saying "to be fair...Black Ops games were either mid or straight trash (after BO3)" doesn't really work to dispute the fact that the franchise has been fumbled this year or in general because it was also BO that did much better last year.
 
I'm just saying the premise of the thread is that BO7 is doing poorly with 87k CCU and that BO6 last year was 315k. This is what the OP is stating.

So saying "to be fair...Black Ops games were either mid or straight trash (after BO3)" doesn't really work to dispute the fact that the franchise has been fumbled this year or in general because it was also BO that did much better last year.
It's an off year, was always going to be somewhat of a dud.

Then you have the likes of Arc Raiders smashing it. I have the game but have yet to boot it up for example.

I said it somewhere else these games need to be every other year. This is nothing more than a glorified expansion pack.
 
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I'm just saying the premise of the thread is that BO7 is doing poorly with 87k CCU and that BO6 last year was 315k. This is what the OP is stating.

So saying "to be fair...Black Ops games were either mid or straight trash (after BO3)" doesn't really work to dispute the fact that the franchise has been fumbled this year or in general because it was also BO that did much better last year.
Sales aren't really relevant when it comes to the quality of a Cod game, it's all about marketing.

MWII sucked but MWIII fixed many of the issues the community had, but the sales didn't reflect this. A similar situation is playing out with BO6 to 7 right now.

The franchise since MW2019 has been a constant struggle between catering to as many normies and bundle whales as possible whilst trying not to shit on the core fanbase. BO7 is a game that achieves the latter, nearly every other has failed.
 
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Explain? Thats easy. Its an off year with lots of competition for once.

MW4 will do gangbusters. If not they will do a soft reboot. The franchise isn't going to die.

CoD has always had competition. In the past it never stopped the franchise from being the juggernaut it was.

It being an off you year is definitely more of an issue with what we know Amy Hood is demanding from the Division.

Just as previously CoD was in a virtuous cycle ( invest big - big returns - leading to bigger investment - leading to even greater returns etc) that can quickly change especially with the 30% margin mandate.

The reason why previously Activision and now MS Gaming can afford to have amount of studios making yearly CoD games is because Revenue generated for release that year can pay for development for the other 2/3 games development cycle and make generate profit on top of that.

What happens if the revenue drops because a game miss? They still need to get those margins. The quickest way to protect (not even talking let about increasing) margins is by reducing expenses. Biggest expense when it comes to developing games is the the talent. Layoffs will occurs to fulfil the mandate.

However the dilemma your in is that you gotten rid of some of talent that help produce the game. So now you need to produce a better received game with less resources. You can see how this can spiral if not managed correctly.

If soft reboot involves not missing a year that would be devastating for the division financially unless they can find a game or a collective games/services/content to replace the spend lost from not releasing the game.

Of course this is worst scenario prospective and is unlikely to occur, however the chance went from 1% prior to release to 5% after.
 
CoD has always had competition. In the past it never stopped the franchise from being the juggernaut it was.

It being an off you year is definitely more of an issue with what we know Amy Hood is demanding from the Division.

Just as previously CoD was in a virtuous cycle ( invest big - big returns - leading to bigger investment - leading to even greater returns etc) that can quickly change especially with the 30% margin mandate.

The reason why previously Activision and now MS Gaming can afford to have amount of studios making yearly CoD games is because Revenue generated for release that year can pay for development for the other 2/3 games development cycle and make generate profit on top of that.

What happens if the revenue drops because a game miss? They still need to get those margins. The quickest way to protect (not even talking let about increasing) margins is by reducing expenses. Biggest expense when it comes to developing games is the the talent. Layoffs will occurs to fulfil the mandate.

However the dilemma your in is that you gotten rid of some of talent that help produce the game. So now you need to produce a better received game with less resources. You can see how this can spiral if not managed correctly.

If soft reboot involves not missing a year that would be devastating for the division financially unless they can find a game or a collective games/services/content to replace the spend lost from not releasing the game.

Of course this is worst scenario prospective and is unlikely to occur, however the chance went from 1% prior to release to 5% after.
We had this discussion earlier in the thread. This is an off year which cost alot less to produce. Im fairly certain they don't expect this entry to out sell the mainline games. Like i said its basically a reskin with a tacked on campaign.

Laying off a fuck ton of people that are making MW4 or the next mainline BLOPS makes no sense.

They also don't normally have a half decent Battlefield entry or a new kid on the block in Arc Raiders to contend with.

I'm sure their expectations for this one are firmly in check. They only need to look at other similar entries to see that, MWIII is the most recent example, which ironically was the best one but still sold less than the main events.
 
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Launch weekend, yikes.

60594908b0defb9cc7f67f2fbae605d0a1350b74cd10e5188d27806cfea20032.png
 
Last good Black Ops was BO4, and that only due to Blackout. BO3 was the best if you look ay Purely MP. I think Treyarc nowadays is a totally different team.
 
I agree with clarky clarky that it is well within the realms of possibility that this is an off year, rather than COD losing its appeal long term.

A few years ago, before Microsoft bought Activision, Call of Duty Vanguard came out and Activision had to tell shareholders why it had failed commercially.

I would imagine if Vanguard had come out under Microsoft's watch it'd be held up as evidence of Microsoft's meddling and cluelessness about how to run the franchise.

As is, I would think that this could be a strong indication of it being possible for Call Of Duty to have an off year, no matter who owns the company. And, that there is evidence that even after a flop the following title can be a big hit (as with MWII that followed Vanguard).

No doubt "Microsoft Have Ruined COD" will be the line that the usual suspects cling to for a while.

"Microsoft have ruined CoD" is not true however it's more nuance than that. Activision released poorly received games prior to the acquisition. Last year release also resonated better with steam users according to concurrent player charts and that was under MS Gaming tenure.

If new demands for the division are being put on it because of outside factors such as AI because Microsoft not Xbox could afford to acquire Activision who fault is it if not Microsoft.

Strongly disagree with your assessment that this release would turned out this way under different management. The reason why MS Gaming acquired Bethesda and Activision is because they lost their in ability ship big, relevant titles on budget in a timely manner at a steady cadence. That's not my opinion that's according to Ex Xbox employees such as Laura Fryer, Mikey Ybarra, etc.

We had this discussion earlier in the thread. This is an off year which cost alot less to produce. Im fairly certain they don't expect this entry to out sell the mainline games. Like i said its basically a reskin with a tacked on campaign.

Laying off a fuck ton of people that are making MW4 or the next mainline BLOPS makes no sense.

They also don't normally have a half decent Battlefield entry or a new kid on the block in Arc Raiders to contend with.

I'm sure their expectations for this one are firmly in check. They only need to look at other similar entries to see that, MWIII is the most recent example, which ironically was the best one but still sold less than the main events.

So with that certainty you have about there expectations surely they would have budgeted accordingly and therefore we shouldn't see the rumored layoffs to CoD studios in calendar Q1 next year?

You say it doesn't make sense to layoffs developers making MW4 or next mainline BLOPS but that's literally what they did with this year's layoffs.

Would you have called Arc Raiders and Battlefield competition this time last year? What's to say GTA 6, and next year's Arc Raiders don't also take people's attention away from CoD?
 
"Microsoft have ruined CoD" is not true however it's more nuance than that. Activision released poorly received games prior to the acquisition. Last year release also resonated better with steam users according to concurrent player charts and that was under MS Gaming tenure.

If new demands for the division are being put on it because of outside factors such as AI because Microsoft not Xbox could afford to acquire Activision who fault is it if not Microsoft.

Strongly disagree with your assessment that this release would turned out this way under different management. The reason why MS Gaming acquired Bethesda and Activision is because they lost their in ability ship big, relevant titles on budget in a timely manner at a steady cadence. That's not my opinion that's according to Ex Xbox employees such as Laura Fryer, Mikey Ybarra, etc.



So with that certainty you have about there expectations surely they would have budgeted accordingly and therefore we shouldn't see the rumored layoffs to CoD studios in calendar Q1 next year?

You say it doesn't make sense to layoffs developers making MW4 or next mainline BLOPS but that's literally what they did with this year's layoffs.

Would you have called Arc Raiders and Battlefield competition this time last year? What's to say GTA 6, and next year's Arc Raiders don't also take people's attention away from CoD?
BF6 and Arc are gaas shooters. They compete directly with COD for a space in your gaming rotation if that what floats your boat no matter what year it is.

Im playing Arc right now for example and have no time for either of those games dispite owning both.

Most people will be done with GTA6 within a couple of weeks of purchase and never play it again unless the online portion is revolutionary.

Also what rumours?
 
"Microsoft have ruined CoD" is not true however it's more nuance than that. Activision released poorly received games prior to the acquisition. Last year release also resonated better with steam users according to concurrent player charts and that was under MS Gaming tenure.

If new demands for the division are being put on it because of outside factors such as AI because Microsoft not Xbox could afford to acquire Activision who fault is it if not Microsoft.

Strongly disagree with your assessment that this release would turned out this way under different management. The reason why MS Gaming acquired Bethesda and Activision is because they lost their in ability ship big, relevant titles on budget in a timely manner at a steady cadence. That's not my opinion that's according to Ex Xbox employees such as Laura Fryer, Mikey Ybarra, etc.



So with that certainty you have about there expectations surely they would have budgeted accordingly and therefore we shouldn't see the rumored layoffs to CoD studios in calendar Q1 next year?

You say it doesn't make sense to layoffs developers making MW4 or next mainline BLOPS but that's literally what they did with this year's layoffs.

Would you have called Arc Raiders and Battlefield competition this time last year? What's to say GTA 6, and next year's Arc Raiders don't also take people's attention away from CoD?

I gotta say your reply feels like you trying to find ways of justifying a point of view that you've settled on rather than looking objectively at the simple facts.

It's totally reasonable to say that there is both more competition for people's attention this year and that some call of duty games perform better than others. Not sure why that's not enough and that 3 days after the game came out we need to draw big conclusions. Give it a year or two and we'll be able to draw real conclusions.

I'm going to dip out of this one. Have fun fighting the good fight though.
 
BF6 and Arc are gaas shooters. They compete directly with COD for a space in your gaming rotation if that what floats your boat no matter what year it is.

Im playing Arc right now for example and have no time for either of those games dispite owning both.

Most people will be done with GTA6 within a couple of weeks of purchase and never play it again unless the online portion is revolutionary.

Also what rumours?

GTA V isn't consistently in the top 10 play games because people are replaying the story. GTA is also a GaaS game. There are absolutely people who are going to play that game like your playing Arc and BF6.

This rumour:

Without going into too much detail, not long after the last round of layoffs (next one should be coming in Q1 26 btw - and its going to be just as massive as the last one), some rumblings out of Xbox starting coming out that were a little hard to believe.

The ramifications of the CoD GP gambit not working out were just starting to get properly measured, but the thing that really stuck out to me was that suddenly, really concrete plans for actual MS Xbox HW went from being definitive, to up in the air, which was really startling given that this thing was meant to be out relatively soon. It was one of those situations where, despite folks being told 'hey, we wanna pull the trigger on this in 2026', the steps you would need to take in the lead up to delivering a new console gen weren't being met. Lots of things that were 'sure things' started getting pushed. The Costco retailer pulling Xbox, and apparently they are one of many that we'll learn about soon, told me all I needed to know.

To sum it up: the future of Xbox is software publishing, with a significantly honed-in focus on profitable IPs (CoD, WoW, Minecraft, Candy Crush, Forza Horizon), Cloud gaming being the home of the 'Xbox platform', transititioning GamePass into basically becoming the point of entry subscription for xCloud access (which will continue to drive its price tag higher btw, they aren't done there just yet either), and releasing their software on any device that has a marketplace and users willing to buy their titles.

Maybe some OEM thing will take up the Xbox name, but given what is clearly a collapse in favorable mindshare and faith in said brand, i'm not even sure a 3rd party OEM is gonna want to have an Xbox console by the time MS is done with their reorienting of the division.
 
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GTA V isn't consistently in the top 10 play games because people are replaying the story. GTA is also a GaaS game. There are absolutely people who are going to play that game like your playing Arc and BF6.
Im aware. GTA online is a fairly popular gaas but I'd say the majority of the people who buy the game, which is a hell of a lot, wont play the online portion unless like I said it's revolutionary.
 
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I'm not really going to blame Microsoft for this one. This has been going on prior to the buyout. There's only so much that the userbase can feel ignored, especially when a viable replacement comes into the picture.

Battlefield pretty much captures the best part of COD which is the feel, the attachments and it shrunk down the maps so that there are more engagements between the players. Then, if there is SBMM and EOM, it is nowhere near the level of what it is in call of duty where it feels like you are a bystander versus actually contributing to the wins and losses.

Let's not mention the utterly ridiculous skins that completely break immersion. You're playing what used to be a somewhat realistic military sim and now you see beavis and butthead running around and you're shooting them with a rollercoaster gun. No Thanks. The fact that a viable alternative exists that has most of the good parts of COD and removes/limits the bad (childish skins and SBMM/EOM), then it's no surprise people aren't going to plunk down 70 bucks for essentially what feels like an expansion pack.
 
I thought it would take a lot longer to kill off cod, but I was wrong. It looks like CoD is naturally on the decline anyway. Sometimes things can happen all at once when they have been a long time coming. Nobody and nothing stays on top forever. The activation merger was a failure for Microsoft. It didn't move the needle and they expected CoD to stay on top for another 20 years with minimal work.
 
It's an off year, was always going to be somewhat of a dud.

Then you have the likes of Arc Raiders smashing it. I have the game but have yet to boot it up for example.

I said it somewhere else these games need to be every other year. This is nothing more than a glorified expansion pack.
That cuts their revenue in half. When Microsoft bought CoD I did not expect to have to cut the number of games that release in half due to market fatigue. That is why this is terrible for Microsoft. You should've told them that CoD needed to be cut in half before they bought it! If what you say is true in the game does need to be cut in half, that's a disaster for a company that just paid a premium for it. And also indicates that it is a gaas on decline. When it starts, it is very hard to pull out. Reminiscent of:
WoW_Subscriber_numbers_001_jim_younkin_b.png

Oops double post. Sorry it's early. Products seem like monoliths then one year they don't sell and they become yesterday's news and quickly fall to obscurity.
 
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Getting lumped with the other CoD and still getting bludgeoned to death by Battlefield 6, OOOOOOOOOF.

Not surprised though, the wall jumping jet pack trailers were shit.

Don't worry, they will run to Sony for a deal so they can slap a free digital CoD code for every holiday purchase to raise the numbers.
 
That cuts their revenue in half. When Microsoft bought CoD I did not expect to have to cut the number of games that release in half due to market fatigue. That is why this is terrible for Microsoft. You should've told them that CoD needed to be cut in half before they bought it! If what you say is true in the game does need to be cut in half, that's a disaster for a company that just paid a premium for it. And also indicates that it is a gaas on decline. When it starts, it is very hard to pull out. Reminiscent of:
WoW_Subscriber_numbers_001_jim_younkin_b.png

Oops double post. Sorry it's early. Products seem like monoliths then one year they don't sell and they become yesterday's news and quickly fall to obscurity.
Doesn't necessarily cut it half.

They still have all the mtx from year 2. They are "only" losing the off year sales. They could do alorts to make up for it, like a paid expansion etc.

Also the gaas model you showed there doesn't apply as has a new paid entry every year. look at the historical data in the sales figures we do have some sell more and some sell less there is no clear trend what we know of. I think its widely accepted that the latest COD's are among some of the best sellers.

Not saying it isn't going to crap the bed at some point, MS are very good at fucking things up but it been the best earning video game franchise for something like 16 years straight.

Blops 6 was the best selling video game last year in the US and MWIII was number 7 unsure about WW, doesn't seem like a franchise in trouble to me.
 
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I'm not really going to blame Microsoft for this one. This has been going on prior to the buyout. There's only so much that the userbase can feel ignored, especially when a viable replacement comes into the picture.

Battlefield pretty much captures the best part of COD which is the feel, the attachments and it shrunk down the maps so that there are more engagements between the players. Then, if there is SBMM and EOM, it is nowhere near the level of what it is in call of duty where it feels like you are a bystander versus actually contributing to the wins and losses.

Let's not mention the utterly ridiculous skins that completely break immersion. You're playing what used to be a somewhat realistic military sim and now you see beavis and butthead running around and you're shooting them with a rollercoaster gun. No Thanks. The fact that a viable alternative exists that has most of the good parts of COD and removes/limits the bad (childish skins and SBMM/EOM), then it's no surprise people aren't going to plunk down 70 bucks for essentially what feels like an expansion pack.
The truth is COD has peaked. From a gameplay perspective, there is not much Activision can do that has not already been done before. At this point, it feels like Fifa or Madden, where there are gameplay changes to distinguish from the previous years installment, but the changes don't make the game better

It doesn't help that the fanbase is getting older. Playing COD nowadays feels like I need to take an Adderall to keep up. I am sure MW4 will be big next year, as its the first Call of Duty exclusively on current gen consoles. It won't change the long term issues that the franchise faces, especially with Battlefield finally having a game that controls as tightly as any recent Call of Duty game
 
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This is another one of those areas where the discourse in gaming circles just doesn't match the mainstream imo. COD has broad appeal outside of people who discuss gaming on forums.

An off year can't kill a franchise when they release a game every year. You can just continue to play one of the prior releases you like and wait for one you like...which could only be another year away.
 
I used to play COD just for the Michael Bay style single player campaign, but they can't even do that right anymore. Hated Black Ops 6; I don't want some stupid pseudo RPG with a fucking hub and dialog trees, and Black Ops 7 looks like some weird coop online campaign.
 
Last good Black Ops was BO4, and that only due to Blackout. BO3 was the best if you look ay Purely MP. I think Treyarc nowadays is a totally different team.
Black Ops 4 had the largest skill gap in the entire franchise with the 150 health and manual healing.

I absolutely bullied people on that game. When it went on PS Plus I remember going 110-5 one game on Slums.
 
You think different?
GTA 5 has sold over 215 million in 10 years, over 15 million this year alone. GTA V released on PS3 and Xbox 360, well before people bought most of their games digitally. GTA Online is its own gaas.

The online for GTA VI is going to be a gaas and it's going to expand on the previous game in a big way. The release of GTA VI is going to be, by orders of magnitude, the largest entertainment product release in history. Barring some catastrophic event, or the game actually being completely broken.

Does this mean other games or CoD will fail? No, of course not. But how we perceive success doesn't matter. The publisher decides that metric.
Yes, CoD will continue to sell well in the wake of GTA VI and through its lifespan, they are different games that people play for different reasons, and the casual crowd that plays CoD has a lot of crossover with those that play GTA. But will CoD GROW? That's what MS wants to happen, by either growing in unit sales YoY or growing subs on gamepass effectively.

For next year at least, I see GTA eating into the sales of CoD and expect another down year. Will it rebound after 2 years of being down? We'll see.
 
GTA 5 has sold over 215 million in 10 years, over 15 million this year alone. GTA V released on PS3 and Xbox 360, well before people bought most of their games digitally. GTA Online is its own gaas.

The online for GTA VI is going to be a gaas and it's going to expand on the previous game in a big way. The release of GTA VI is going to be, by orders of magnitude, the largest entertainment product release in history. Barring some catastrophic event, or the game actually being completely broken.

Does this mean other games or CoD will fail? No, of course not. But how we perceive success doesn't matter. The publisher decides that metric.
Yes, CoD will continue to sell well in the wake of GTA VI and through its lifespan, they are different games that people play for different reasons, and the casual crowd that plays CoD has a lot of crossover with those that play GTA. But will CoD GROW? That's what MS wants to happen, by either growing in unit sales YoY or growing subs on gamepass effectively.

For next year at least, I see GTA eating into the sales of CoD and expect another down year. Will it rebound after 2 years of being down? We'll see.
GTA online has been around forever. I don't think the audience over laps that much, if at all. Hasnt hurt COD ir any other game in the last ten years.

It sells so much due to the shark cards being bundled with the game being cheaper than buying outright.

The game will sell millions if course but how many if those buy the game for the single player? Quite alot and theyll all be done with the game after a few weeks.

Does anyone in this board play GTA online? I never hear it get mentioned and i know no one myself who plays it.

The world isn't going to end when it releases. Every other game will be just fine.
 
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I really think the all encompassing shittiness of BO6 turned a lot of people off. BO7 is doubling down on all the ugliness, tackiness, the AI slop, everything.
Plus there are other options this year.

They need to rethink this franchise, but they probably won't.
An off year can't kill a franchise when they release a game every year. You can just continue to play one of the prior releases you like and wait for one you like...which could only be another year away.
Well, COD has been bad for a long time now. They fixed the franchise once with MW in 2019, but I do not think they are capable of producing a game like that anymore.
 
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GTA online has been around forever. I don't think the audience over laps that much, if at all. Hasnt hurt COD ir any other game in the last ten years.

It sells so much due to the shark cards being bundled with the game being cheaper than buying outright.

The game will sell millions if course but how many if those buy the game for the single player? Quite alot and theyll all be done with the game after a few weeks.

Does anyone in this board play GTA online? I never hear it get mentioned and i know no one myself who plays it.

The world isn't going to end when it releases. Every other game will be just fine.
I don't play GTA online, or Roblox or Fortnight. Most people that play GTA online, Roblox or Fortnight don't come to this board.
Friends and co-workers of mine play these games. A few of my buddies have been playing GTA online with their kids since they were young and continue to play with them as they are about to start college.

Again, I mentioned it in my first reply to you, this does not mean CoD will not be a success in the wake of GTA VI (or through its lifespan) but it most certainly will eat into the sales next year.
 
2022
2023
2024

These are conveniently missing from that list ,and we all know why :P

And most probably 2025 and 2026 (due to GTA6 total domination) will be missing from any list as well. Its all about those engagement now, not sales. Since the sales will be nothing to brag about in comparison to the previous titles.
Read the full post. Black ops 6 is the best selling game ever on ps5. With less than a year on the market.
 
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