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[Sciortino]

This is amazing...

 

[Coulomb_Barrier]

MS seems to be doing a better job marketing this game than Sony.

 

[Gurrry]

"omg theyre so desperate"

cmon guys... lol

 

[cheezcake]

I feel like some people on GAF won't be happy until Xbox publicly apologises for existing

 

[Mistwalker]

I think it's pretty clever. I don't think it's desperation, they just took a lousy situation and did what they could with it.

More than that, I think it's ridiculous certain platform holders can be restricted from even advertising products coming out for their system. More unnecessarily exclusionary BS in the gaming space.

 

[CosmicQueso]

They must think they have a legal loophole, but this is straight-up an advertisement for Destiny on Xbox.

Are they really not allowed to advertise? They had Destiny displayed at the Gamescom conference and on the Dashboard. They're selling digital preloads.

I just don't get it.

Your questioning and wondering and talking about it is the whole point of the ad, you know that right?

The fact this thread about Destiny on Xbox is getting so big shows that the ad is working.

If it was just a normal advert no one would be talking about it.

 

[DryvBy]

So is their marketing team trying to claim they actually made Destiny at the initial first glance?

 

[Goteki_45]

 

[iNvid02]

 

[El-Pistolero]

MS seems to be doing a better job marketing this hame than Sony.

WUT...

 

[flyinpiranha]

Ha, that gif. Hilarious.

Great ad, it gave me a chuckle and in today's gaming industry advertising campaigns. That's pretty tough to do.

 

[Wolvesinthebathroom]

So fresh so frabjous

 

[justsomeguy]

What?! Is that really "Bungie/Sony partnership bans Ms from marketing destiny", or have I misunderstood?

 

[Wereroku]

When I woke up this morning it was raining outside. I immediately took it as a sign the XB1 wasn't selling well.

I know you were trying to be witty but follow me here it raining in your city cannot directly effect the sales of a game but advertising can effect the sales of a game. So Microsoft putting out an ad like this is them trying to effect the sales of Destiny on XBO. Them researching ways to get around Sony's exclusive advertising agreement suggests that they might be dissatisfied with the preorder sales of Destiny and are looking for ways to increase that. If they were doing great I doubt they would worry about an ad campaign like this.

What?! Is that really "Bungie/Sony partnership bans Ms from marketing destiny", or have I misunderstood?

Yep much like Microsoft with Advanced Warfare and the Witcher 3 Sony has exclusive advertising rights for Destiny. This means that any and all ads and game footage must be shown running on a PS4.

 

[Holographix]

That's an odd way to try and circumvent the exclusive marketing agreement Sony had. I don't think it's going to pass, although it's cheeky.

 

[IAmRandom31]

"omg theyre so desperate"

cmon guys... lol

Honestly I thought it was pretty clever.

Until that hidden page was opened.

That was the part that sounded incredibly salty to me.

 

[madmackem]

I think it's pretty clever. I don't think it's desperation, they just took a lousy situation and did what they could with it.

More than that, I think it's ridiculous certain platform holders can be restricted from even advertising products coming out for their system. More unnecessarily exclusionary BS in the gaming space.

You do know ms has many deals in place like sony has with destiny right, comes across childish, I'm glad sony hasn't done stuff like that last gen and this as it would also look silly. I suppose ms has so many deals like the sony destiny one.

 

[Papercuts]

I know you were trying to be witty but follow me here it raining in your city cannot directly effect the sales of a game but advertising can effect the sales of a game. So Microsoft putting out an ad like this is them trying to effect the sales of Destiny on XBO. Them researching ways to get around Sony's exclusive advertising agreement suggests that they might be dissatisfied with the preorder sales of Destiny and are looking for ways to increase that. If they were doing great I doubt they would worry about an ad campaign like this.

Yeah, also if Xbox Live doesn't crash on Tuesday it's a pretty bad sign.

 

[oti]

That's clever.
This is more targeted as us and for that purpose I think it's great.

 

[KernelPanic]

I wonder why MS didn't secure marketing rights for this game. Seemed like a given.

 

[tuna_love]

You do know ms has many deals in place like sony has with destiny right, comes across childish, I'm glad sony hasn't done stuff like that last gen and this as it would also look silly. I suppose ms has so many deals like the sony destiny one.

Are you sure Sony haven't had deals like this last Gen?
Edit: Re read don't worry

 

[Felix Lighter]

Let the well paid legal teams at these multi-national mutli-billion dollar corporations worry about the sanctity of co-marketing deals.

 

[Ennosuke]

Man, this is simple but somehow pretty amazing.

 

[Chobel]

What?! Is that really "Bungie/Sony partnership bans Ms from marketing destiny", or have I misunderstood?

I think all marketing deals work like that.

 

[Bold One]

What?! Is that really "Bungie/Sony partnership bans Ms from marketing destiny", or have I misunderstood?

its a strange one, MS gets to exclusively advertise COD, BF, AC even FIFA

Sony only gets Destinynad FC4 I think and MS still seems to want a piece of that pie, call it greed or business or something in between, October NPD should be revealing

 

[Holographix]

I wonder why MS didn't secure marketing rights for this game. Seemed like a given.

I'm pretty sure it has a lot to do with them not even having announced their console when the game was announced yet.

 

[madmackem]

Are you sure Sony haven't had deals like this last Gen?

In the uk the only ones I remember were FIFA and ass creed ms has taken them this gen.

 

[Majine]

Wonder if they'll still get in trouble for this lol.

I hope not as I appreciate it.

 

[Wereroku]

Yeah, also if Xbox Live doesn't crash on Tuesday it's a pretty bad sign.

Not really Microsoft has a much more robust network than Sony. XBL has always been more stable though they had some hiccups with the XBO.

 

[n00bsauce87]

How do you force one company to not run adverts for your own product? Gaming business can be so simple, yet weird and complex at other times

 

[plainr_]

Wait. I can't believe the second image in the OP is real. lol.

 

[DryvBy]

Reading the story of this, this is ridiculous for Sony/Bungie too. Microsoft isn't allowed to advertise the game is coming to their console?

Exclusive crap has to end.

 

[JAYSIMPLE]

I know you were trying to be witty but follow me here it raining in your city cannot directly effect the sales of a game but advertising can effect the sales of a game. So Microsoft putting out an ad like this is them trying to effect the sales of Destiny on XBO. Them researching ways to get around Sony's exclusive advertising agreement suggests that they might be dissatisfied with the preorder sales of Destiny and are looking for ways to increase that. If they were doing great I doubt they would worry about an ad campaign like this.



Yep much like Microsoft with Advanced Warfare and the Witcher 3 Sony has exclusive advertising rights for Destiny. This means that any and all ads and game footage must be shown running on a PS4.

For how clever and witty this ad campaign is, it doesn't look like ms is worried about anything.

 

[PhatSaqs]

Sony only gets Destiny...

lmao

 

[BruiserBear]

I know you were trying to be witty but follow me here it raining in your city cannot directly effect the sales of a game but advertising can effect the sales of a game. So Microsoft putting out an ad like this is them trying to effect the sales of Destiny on XBO. Them researching ways to get around Sony's exclusive advertising agreement suggests that they might be dissatisfied with the preorder sales of Destiny and are looking for ways to increase that. If they were doing great I doubt they would worry about an ad campaign like this.

Or someone on the Xbox team just thought of a funny joke, and made it happen over lunch. It's not like they're running a TV ad that took weeks of planning and dozens of people's involvement. Some of you guys take this shit so seriously it's genuinely hilarious. EVERYTHING has a deeper meaning for you.

 

[Li Kao]

What really makes it funny is this they sent out over a month ago

This all seems like MS whining about the consequences of Sony's deal

Hmm, can somebody explain this thing to me ?
I don't care about console wars, that's not my point here, but how on earth are COD, AC and Evolve considered exclusives ? For COD there may indeed be some timed exclusive going on with the DLC, granted, but AC is typically in the reverse position and I never heard anything about Evolve exclusivity-wise.
Looks an awful lot like a misleading ad, to say the least.

 

[RulkezX]

Strange ad to run given Fifa, CoD, AC and The Division are under the same deals.

Or someone on the Xbox team just thought of a funny joke, and made it happen over lunch. It's not like they're running a TV ad that took weeks of planning and dozens of people's involvement. Some of you guys take this shit so seriously it's genuinely hilarious. EVERYTHING has a deeper meaning for you.

You should make another concern thread about it all.

 

[Bessy67]

How do you force one company to not run adverts for your own product? Gaming business can be so simple, yet weird and complex at other times

Sony marketing deals are weird. Blizzard couldn't even acknowledge that an Xbox One version of Diablo III existed until late in development.

 

[RowdyReverb]

Honestly I thought it was pretty clever.

Until that hidden page was opened.

That was the part that sounded incredibly salty to me.

I think it was there because you can't really count on people to make the subtle connections. Many folks need a little help. Otherwise, you'll get confused people showing up at the Microsoft store trying to buy their new fragrance.

 

[op_ivy]

this is really clever.

 

[madmackem]

Reading the story of this, this is ridiculous for Sony/Bungie too. Microsoft isn't allowed to advertise the game is coming to their console?

Exclusive crap has to end.

It's nothing new, I've not seen a call of duty ad for playstaion in the uk on tv due to ms having the ads.

 

[TRios Zen]

Man, that is pretty damn funny.

Also, some of the responses in this thread are pure comedy gold.

 

[RowdyReverb]

Hmm, can somebody explain this thing to me ?
I don't care about console wars, that's not my point here, but how on earth are COD, AC and Evolve considered exclusives ? For COD there may indeed be some timed exclusive going on with the DLC, granted, but AC is typically in the reverse position and I never heard anything about Evolve exclusivity-wise.
Looks an awful lot like a misleading ad, to say the least.

I think they have an exclusive Evolve beta, but I'm not sure if it's still in effect with the game's delay and all.

 

[captainraincoat]

5 pages and nobody has asked if it comes in a 900ml bottle or 1.8l Lt

 

[Gorillaz]

Reading the story of this, this is ridiculous for Sony/Bungie too. Microsoft isn't allowed to advertise the game is coming to their console?

Exclusive crap has to end.

.....do you know how marketing partnerships work?

Lets say bayonetta was multiplatform but Nintendo had a partnership in marketing, that would mean neither sony nor MS could market it due to the terms of the contract. Its been like this for about 2ish gens

 

[Ray Wonder]

Hmm, can somebody explain this thing to me ?
I don't care about console wars, that's not my point here, but how on earth are COD, AC and Evolve considered exclusives ? For COD there may indeed be some timed exclusive going on with the DLC, granted, but AC is typically in the reverse position and I never heard anything about Evolve exclusivity-wise.
Looks an awful lot like a misleading ad, to say the least.

It's a misleading post. They wanted people to think they were all exclusives, when they actually didn't specifically say, "This picture has all Xbox One exclusive games". Just so they weren't pinned with false advertising.

 

[DryvBy]

It's nothing new, I've not seen a call of duty ad for playstaion in the uk on tv due to ms having the ads.

It's a pretty dumb policy imo. I don't like exclusive multi-platform game unless it makes sense (Link in Soul Calibur 2... never forget!)

And how is this not an advertisement (a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.). It says what it's for, then gives you a link to order Destiny.

.....do you know how marketing partnerships work?

Lets say bayonetta was multiplatform but Nintendo had a partnership in marketing, that would mean neither sony nor MS could market it due to the terms of the contract. Its been like this for about 2ish gens

Look, I just woke up and my coffee is not ready! Plus, I don't work in marketing so I don't have a clue. I did engineering for a while when I was younger. Do you know how all aspects of that works?

 

[ANDS]

This reminds me of the "greatness waits?" tweet from MS during PS4 launch.

Essentially the pot calling the kettle black. Does MS really think anyone but the MS faithful will give a shit that a SINGLE game from a multi-platform publishing arm is getting crazy advertising on one console versus the other? At least MS is getting the game.

 

[Vico]

Can't wait for the "Scent of Lara" from Sony lol

lmao they're so going to do it.

 

[gamechanger87]

Yeah, also if Xbox Live doesn't crash on Tuesday it's a pretty bad sign.

I hope that is sarcasm. Sony will never have the infrastructure microsoft has. They can't afford to build it and it makes no sense as they aren't getting into the Cloud space. People just need to realize that. Your PS plus money is getting reinvested to a point but it will not be spent to build what MS has on hand.