I'm surprised, this is the first big game to come out in a while. Maybe people just didn't like the first game, I didn't.
I don't think it was that, probably much more to do with the crap marketing, and it releasing during the few weeks the UK sees the sun.
Also,damn didn't realize how bad Square are doing lately, if FF15 bombs (unlikely, I know), they'll be in a real bad spot, wouldn't be surprised if they'd end up like Capcom if that happened.