This article is a bit old, but I found it while looking at the Amiibo thread and thought it had some interesting stats that never got a thread.
There's a lot more at the link.
There's a lot more at the link.
Source: http://variety.com/2014/digital/new...by-the-success-of-disney-infinity-1201268283/Variety said:Of course, Disney was confident it would score with Infinity. It wouldnt have invested considerable coin to produce the property if it hadnt. It also had the success of Activisions Skylanders franchise for support.
But after generating more than $500 million from the sale of more than 3 million starter packs, priced at $75, since Infinitys launch nearly a year ago, Disney Interactive has had time to reflect on whats made the game popular and with whom. The results have proved surprising even for its own executives.
We thought it would do well, but no one expected it to do as well as it has, said John Vignocchi, executive producer of Disney Infinity from Comic-Con.
45% of Infinitys players are female, higher than the 30% Disney had initially anticipated. For Skylanders, that number is closer to 20%.
Just as many teens and so-called midnight moms, parents who play the game after their kids go to sleep, are actively playing Infinity as Disneys target audience of 6-12-year-olds.
Theres a large percentage of people who buy the characters to collect.
Boys arent showing signs of veering way from the girl characters in the game. In fact, The Incredibles' Violet and Mrs. Incredible have provided popular because of their super hero powers. Disney expects The Avengers' Black Widow to have the same appeal.
At first we were told we have to be careful with Rapunzel joining all of the male characters, but weve made the female characters so powerful, Vignocchi said. Boys dont mind playing with girl characters.
To date, Sorcerer Mickey Mouse (from Fantasia), Frozens Anna and Elsa, and The Incredibles' Dash have been the biggest sellers, while Spider-Mans villain Venom is seeing a significant boost this year. The enhance powers of the characters have helped boost sales.
Even Venoms popularity caught Disney off guard, given that hes not currently featured in Sonys Spider-Man franchise.