MHWilliams
Member
Who cares what Valve calls it?
Counter-offer: Who cares what Epic calls it? Hell, EA has a wonderful free games site.
I'm unsure what the purpose of the question is. The business model has, in the past, been called one thing. Epic Games wishes to differentiate itself, but why is their naming scheme on a single game in development better than Valve's on two launched titles?
I'm glad UT is coming back, but it's a weird that people are getting hung up on "free" or "free-to-play". Just call it one or the other and acknowledge that some people implement free in better ways than others.