Eve Online isn't for everyone,
its universe and art assets and its tech needs to be experienced by more people
im very exited for EVR for those reasons, i believe this is the first time they are using thier assets outside of eve online, it gives me hope for the future.
ive stopped and started eve many times, ive started after reading something on battle reports or through the propaganda campaigns eve alliances/coalitions are famous for, but i know whenever i resub its not for long, i do it to pay homage and tribute to ccp itself, throwing my loose change at them to keep their ship afloat whether they need it or not.
I just wish that they would make more offline vignettes from Eve Online, to tell the great stories we read about, re-enact the great campaigns of players from previous years, tell those stories with you as one of the grunts, in the front-line, as one of the logi in the back line, as one of the diplo's that made those decisions, make it linear game play it doesn't matter, just make it interactive tell the story in client, it doesn't have to be good game play, if the story is told well it will be enough.
I want them to give me a reason to give them more money for, sadly eve online itself is not doing it from what I get out of it from personal gameplay.
edit: i dont consider Dust as outside Eve Online. it is too intertwined with eve itself.