If you didn't think this was going to happen regardless of who bought Oculus, you're more of an optimist than the people who are excited over the acquisition.
Occulus stated numerous times that they were not interested in selling, so I expected nothing of the sort to ever occur. However, I guess I didn't anticipate that an extra zero or two could buy OR's place in history. Anyway, the difference between what we're going to get, and what most of us wanted, was that VR will now, first and foremost, be controlled by advertisers. Instead of these advertisers coming to the mainstream VR space once it becomes popular, limited to areas that the open market has deemed acceptable, that entire space will be created around the concept of advertisements from the get go. And placing every directive human sense at the control of advertisers is literally a nightmare from the darkest depths of science fiction horror.
... The Rift is still a hardware device, it is not the software by itself. Facebook if anything will make the Rift publicly palatable, rather than make it only for shut-ins, which seems to be what everyone against this seemingly wanted.
If Facebook has spent US$2b on this, do you really think they'll allow this to remain an entirely open piece of hardware? They need OR to push the Facebook brand. The Rift just became a platform, owned and controlled by one of the largest advertisers in the world. "Thanks for purchasing your Rift! Now, just sign into Facebook to activate your device and enter
the future!"
The mainstream adoption of VR was always dubious at best; no one can really say with any certainty how it will move forward. Facebook doesn't set trends -
it is one. Facebook cannot make a VR headset more palatable to anyone, anymore than Google can make lens-free spy glasses sexy. The nature of the market prevents this kind of control - just ask Microsoft how their US$6b Bing push went, or how everyone accepted the Xbone's DRM.
What we know today, however, is that the end user experience of VR will be second to stock of the company that controls the birth of the platform. Sony's Project Morpheus just became the PS4 to OR's Xbone. If Sony make Morpheus PC-ready, Sony instantly devalues Facebook's purchase, and pulls out ahead of every other competitor by a good couple of years. And they got there, by focusing on gaming.
Of course, even if they don't go platform agnostic with Morpheus, Sony still has the games, mass media content and hardware necessary to push Playstation VR into the mainstream market as its own platform. Facebook now has a visor, but it requires its users to buy an extensive block of hardware to power it. Sony has an entire consumer-ready cost effective ecosystem for VR that is trouncing the competition across the globe. I know who I'm backing for this race.