Ok so after being initially upset, as Oculus Rift has been my number one most anticipated piece of hardware for at least the next few years:
1.) The acquisition: As it's been stated numerous times in this thread, I don't feel as though people understand the difference between Facebook the website and Facebook the company. Farmville VR has been brought up several times, sharing the same virtual room with crappy friends and family, etc. I have to appreciate the fact that such a large company would, hey, well fuck it why even bother, this stuff isn't happening. Farmville is a niche game for aunts and uncles, they're not going to sell a $200 (minimum) piece of hardware to these people. They're going to let Oculus run independently (as sourced), and continue with regular development, just funding and taking a piece of the delicious VR pie.
However. That delicious VR pie goes well beyond gaming, this is where Facebook sprinkles handfuls of soggy $100 bills on some 7/10-9/10 strippers.
2.) VR Expansion: We've already heard Sony talk about virtual tourism and aiming towards strictly VR experiences, well take it to the next level. Take Facebook's bank account and add in a thousand employees who span the globe wearing a silly helmet with two cameras, or a car with two cameras, and you've got an experience that can be purchased by anyone with an Oculus Rift for a mere $??.??. Sports events, let Zuckz rain cash on the NFL and add one of those fancy cable-dangling cameras but instead a dual camera that adds 3D. Boom, you've got yourself a product that in reality would cost you thousands if not tens or hundreds of thousands of dollars and sell it to people for $5. Fuck it that's less than my Quarter Pounder meal I had today why not. Yes, head tracking will obviously be something to consider for a "true" VR experience. But let's be honest, how many people own a 3Dtv? How many people will buy an Oculus at $200 if it has 3D 1080p with all these crazy VR experiences (sans head tracking)? A lot. And that's only IF they can't find a tricky way around head tracking.
Oh, hey also this thing:
3.) Market Share: With Facebook planning Apple-esque Oculus exclusive experiences at a premium people will be eager to experience, I would think they will sell units at a low cost, especially if it makes games grab them like crazy. $200 is the magic number for me and I feel like if they drop to $150 in the next year or two they'll still be shitting out turds made from rolled Benjamins coated with Dogecoin. All the hardcore PC gamers will have one (maybe not some indie-only folks, until indies go VR that is). That's an incredible install base. Start offering microtransactions on Facebook or wherever to offer an unforgettable experience to someone at the cost of a fast food meal, and you're golden.
The best part is, the Oculus Rift gets better with tech, unlike Morpheus which is great but unfortunately bound to proprietary hardware (minus the 40 Sony fanboys on GAF that mod it out of pride)
I don't work for Facebook but I'm open for employment opportunities.