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Ferrari unveils the Luce, its first electric vehicle designed by Jony Ive

It's so ugly it could be a modern Jag.

Italian Kid GIF by Gogglebox Australia
 
They purposefully made less appealing car because it needs to be inferior than their traditional models.

Like you own a Ferrari, people would know. But the ugly ones because it isn't a labor of love but necessity of time.
 
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Only electric vehicle would I have is a Mercedes Class G EV.
Electric G-class is one of the dumbest ideas for an electric conversion. It's one of those cars you now buy as a status symbol and of course you'll want to show off (which includes revving your engine). But more importantly, because of the fact it's not aerodynamic it needs an enormous battery and still consumes a lot of energy. There's also an issue in some parts of Europe with the 3.5 tons weight limit to be able to drive a car using a standard driver's license. This leads to laughable carrying capacity to avoid going over that limit.

And of course it's a modern Merc so you have dumb gimmicks, like rotating when stationary which I assume kills the tyres pretty quickly. ;)
 
Electric G-class is one of the dumbest ideas for an electric conversion. It's one of those cars you now buy as a status symbol and of course you'll want to show off (which includes revving your engine). But more importantly, because of the fact it's not aerodynamic it needs an enormous battery and still consumes a lot of energy. There's also an issue in some parts of Europe with the 3.5 tons weight limit to be able to drive a car using a standard driver's license. This leads to laughable carrying capacity to avoid going over that limit.

And of course it's a modern Merc so you have dumb gimmicks, like rotating when stationary which I assume kills the tyres pretty quickly. ;)
The 3.5 ton rule is unladen dry weight, at least in the uk. If the G class can hit 3.99T then adding luggage and passengers isn't an issue.
 

  • Shares of Ferrari fell sharply on Tuesday after the company unveiled its new Luce model, its first fully electric car.
  • CEO Benedetto Vigna told CNBC that the new car, which translates as "light," would be welcomed by both existing customers and new clientele.
  • The launch comes even as other luxury car manufacturers have scaled back on plans to launch their own EVs due to weak demand.

It's not like Ferrari is doomed, but people didn't really like this new Ferrari.
 
What The Fuck Wtf GIF


Can we talk about motorbikes instead? :messenger_tears_of_joy: (just kidding, I do like cars also)
Most Cars have got very..... Boring, electrification has very much hurt designs for the most part (there are exceptions such as Rimac and Lotus but those are stupid expensive)
 
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Ive has been high on his own supply for a while.

Yep. Everything Ive has done since leaving Apple is diminishing his legendary status and resume. The legend is becoming a has-been.
 
Most people don't get it. Including the people at Ferrari.

Ive is good at his job but what made him thrive was the fact that he was working for a tyrant who was obsessively focused on not just the aesthetics but the quality of the user experience. Jobs brought out the best in him and reined him in when necessary. After Jobs died, Ive took over not just design of hardware at Apple, but also software, and you got a lot of products that sacrificed usability for aesthetics while pursuing this sort of flat slab design everywhere including in the software (iOS 7). He had no boss except Tim Apple, who isn't a product guy, and Tim Apple couldn't tell him his shit sucked or people would hate it. So it led to quite frankly some of Apple's weakest products and software designs.

I doubt there is a Jobs at Ferrari. Well clearly there is not. There doesn't seem to be people who fully understand the product they are making which is a little concerning. There is no one at Ferrari that told him "this is a good design for Toyota, but we are not Toyota. Make a Ferrari." Most likely the people there just said "we have a genius designing our car so let him do what he wants, he knows." Except as I established he is not a genius.
 
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Electric G-class is one of the dumbest ideas for an electric conversion. It's one of those cars you now buy as a status symbol and of course you'll want to show off (which includes revving your engine). But more importantly, because of the fact it's not aerodynamic it needs an enormous battery and still consumes a lot of energy. There's also an issue in some parts of Europe with the 3.5 tons weight limit to be able to drive a car using a standard driver's license. This leads to laughable carrying capacity to avoid going over that limit.

And of course it's a modern Merc so you have dumb gimmicks, like rotating when stationary which I assume kills the tyres pretty quickly. ;)
It would stay in my driveway, I don't drive.
 
You're paying for a Ferrari designed by Ive, that's what you're paying for here.
If you're about to do that with your money then please don't, invest it elsewhere please.
 
Most people don't get it. Including the people at Ferrari.

Ive is good at his job but what made him thrive was the fact that he was working for a tyrant who was obsessively focused on not just the aesthetics but the quality of the user experience. Jobs brought out the best in him and reined him in when necessary. After Jobs died, Ive took over not just design of hardware at Apple, but also software, and you got a lot of products that sacrificed usability for aesthetics while pursuing this sort of flat slab design everywhere including in the software (iOS 7). He had no boss except Tim Apple, who isn't a product guy, and Tim Apple couldn't tell him his shit sucked or people would hate it. So it led to quite frankly some of Apple's weakest products and software designs.

I doubt there is a Jobs at Ferrari. Well clearly there is not. There doesn't seem to be people who fully understand the product they are making which is a little concerning. There is no one at Ferrari that told him "this is a good design for Toyota, but we are not Toyota. Make a Ferrari." Most likely the people there just said "we have a genius designing our car so let him do what he wants, he knows." Except as I established he is not a genius.
Ferrari went out and made the car Apple wanted to make, and the paid the price to be the benchmark for all electric cars going forward.

But it shouldn't be called a Ferrari. Should have been a new brand owned by the company.
 
You're paying for a Ferrari designed by Ive, that's what you're paying for here.
If you're about to do that with your money then please don't, invest it elsewhere please.
Some influencers or Ferarri's F1 drivers will probably get excited over it (most likely faking it), but I don't see this as a selling point. It's going to be the same case with the new EV Jaguar, there's going to be some fake buzz, but I doubt it'll translate into actual sales. Expensive sports cars sell, but not when they're EV's. Companies like Koenigsegg learned this the hard way already.
 
Classics are classics for a reason. Iterate on that design not make a new iMac or iMouse. I wonder what the rumored Apple car looked like.
 
Ferrari went out and made the car Apple wanted to make, and the paid the price to be the benchmark for all electric cars going forward.

But it shouldn't be called a Ferrari. Should have been a new brand owned by the company.
Well if they did that they couldn't charge $640,000 for it and it loses the brand power.

and in any case does it matter? Whether it's branded Ferrari or some other thing, it's still from the Ferrari shop.
 
The decline of western world in images.

We went from this
Ferrari-250GTO---Front.jpg


FERRARI-F40-3178_39.jpg


to this...


Ferrari Luce EV



Ferrari Luce EV rear.png


(at least it has a 1050bhp "engine", it should be one hell of a rocket)
 
I don't get how this makes it out of the door, wasn't there someone in the chain above him with an ounce of awareness? It's so obviously terrible.

Regarding the design it's just a derivative, generic future EV look with some very watered down hints of a Ferrari.

-----



"Little quiz... Is it the front of a Ferrari or the rear of a Porsche?"

:messenger_tears_of_joy:
 
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iu
Quick reminder that Ferrari once made this work of art.

I've got a feeling they're going to write books about this electric turd someday.

I bet if they electrified that body, there would be a lot more people pretending they care about the environment.
 
One of my favorites in GT7:

the-story-of-the-1967-ferrari-330-p4-much-more-than-ford-gt40s-nemesis-164874_1.jpg

P4 is gorgeous. Late 60's and Late 90's Lemans had the coolest cars designs ever.

P4, Mark II and IV, 906, E-type, Shelby Daytona, 917... before the design quirks of the 70's takeover. And the late 90's before the teams went full crazy aerodynamics (F1, 911 GT1, CLK GTR, R390, R8C, Viper...)
 
Now that I think about it, the front design seems strongly influenced by the dodge daitona EV, but at least dodge had the sense to paint the car the same color so it's less obvious:


2025-dodge-charger-daytona-ev-146-67ed56cee9e76-732326847.jpg
 
P4 is gorgeous. Late 60's and Late 90's Lemans had the coolest cars designs ever.

P4, Mark II and IV, 906, E-type, Shelby Daytona, 917... before the design quirks of the 70's takeover. And the late 90's before the teams went full crazy aerodynamics (F1, 911 GT1, CLK GTR, R390, R8C, Viper...)

It and the 917 Living Legend are the cars I've spent the most time in.
 
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