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[kevboard]

remove the Ferrari name,

rename it to Luce 1 (Luce being the brand, 1 the model designation)

cut price by 80%

and suddenly it would be an ok car imo

 

[SJRB]

One of my favorites in GT7:

This is a screenshot from GT7? What the fuck??

 

[bender]

This is a screenshot from GT7? What the fuck??

No. GT7 model:

 

[Ovek]

Oh shit I didn't know Ferrari were entering the sub 20 grand electric car market.

 

[Paltheos]

My first impression is not, "This looks awful," it's, "How on earth is this priced at Six-hundred thousand fucking dollars?"

I considered at what price point I would consider buying something like the Luce. At first I was like, "10% of MSRP. Sure. $64k." Before deciding I'd still pass on that lol. No way I'd justify it as anything other than a budget purchase, something I'm buying because it's cheap and settling on $30ishK instead.

Yeah Idk what Ferrari was thinking with this one. diffusionx 's explanation seems pretty plausible. Maybe Ferrari just left this perceived high-value genius alone and let him cook a stupid-looking sedan with phone-like proportions and gaps and holes all over the place. The Nissan Leaf looks better than this thing.

One thing that I haven't seen people bring up yet is how hilariously hard Ferrari's bent over to justify the center touch screen as the primary control mechanism for settings. Tons of EVs do this, mistakenly imo (the Mazda way of all analog controls is the best imo), but placing the screen on an actual pivot, acknowledging the impracticality of it while still not reconsidering the overall design, is very funny to me.

Also, some people have brought up 'EVs don't have to be so different (and look like shit)' and I'd like to add the Lucid Air to that list.

Lean form, some chrome added in a few places (and a glass roof on this particular trim), and at most a different front-light setup (but nothing too wild or sharp). You don't need to reinvent the wheel. Changes for the sake of changes are part of the reason I wouldn't buy a Porsche Taycan, putting aside that I can't afford it lol - those weird-ass tear ducts on the front look just bad. Why not make the whole car resemble the 911?

 

[gundalf]

Jony Ive is great at designing commodities that perceive purity, cleanliness and quality but Ferrari stands for none of that, its exclusive, rageful, passionate and testosterone laden.
Ferrari and Ive are a obvious bad match but he must be a hell of a salesman to make Ferrari think otherwise.

 

[Bitmap Frogs]

Jony Ive is great at designing commodities that perceive purity, cleanliness and quality but Ferrari stands for none of that, its exclusive, rageful, passionate and testosterone laden.
Ferrari and Ive are a obvious bad match but he must be a hell of a salesman to make Ferrari think otherwise.

To be fair the interior buttons and such that he and newsom designed have been generally viewed more favorably.

 

[ahtlas7]

I thought they fucked up with those SUVs

A neighbor had one and I kinda liked it … as a family vehicle.

 

[ForAcademicPurposes]

This is a screenshot from GT7? What the fuck??

Fooled me.

It's bonkers.

 

[Angry_Megalodon]

They should stick this electric slop up their asses.

 

[Giallo Corsa]

(use auto-translated English subs)

"They're risking the Destruction of a myth"
"this is one car that the Chinese definitely won't copy"
"I hope they take out the prancing horse from the logo"

Man, when you have Luca di Montezemolo openly critiquing this project, you know you fucked up BADLY...

As a fan of Italian exotica, it pains me to see this - and there are other brands that I also love like Ducati which have also completely lost the plot design-wise, just compare the newest Monster and Panigale to their predecessors to see what I'm talking about...

Fuck this

 

[GloveSlap]

remove the Ferrari name,

rename it to Luce 1 (Luce being the brand, 1 the model designation)

cut price by 80%

and suddenly it would be an ok car imo

Agreed. As a cheap Sedan i think it looks decent.

 

[IntentionalPun]

There other cars are still absolutely gorgeous. Not that this project should have made it out of early concept but some here are being pretty dramatic about this lol

 

[GymWolf]

The frontal part remind of like the mouth of a whale shark or some shit...

The glass create a visual trick where it look like there is a void in the middle, am i the only one seeing it? like an open mouth...

 

[nush]

"this is one car that the Chinese definitely won't copy"

Sick burn!

 

[Deus Mortis]

As someone who still has a poster that I got like 20 years ago of a Ferrari Enzo from the school fair up on my wall, what in the fuck is this ugly abomination.

 

[newtypepilot]

so whose to be blamed here?
greedy out of touch shareholders?
unqualified DEI hires?

for sure millions were spent on R&D on this "car", so I doubt their intention was to set it up to fail.

 

[StreetsofBeige]

so whose to be blamed here?
greedy out of touch shareholders?
unqualified DEI hires?

for sure millions were spent on R&D on this "car", so I doubt their intention was to set it up to fail.

Hiring an Apple guy.

Just because simple boring design works in computers doesnt mean it works in cars. JC Penney made the same mistake hiring an Apple retail store guy to run a department store. JC Penney was already struggling at the time, but his terrible pricing strategy tanked it more cemented it to the graveyard.

Department stores are a high/low business. It means they sell stuff for a pretty high price, but put it on sale for good price. He tried to make it into an Apple pricing strategy where it's high prices with few discount deals. Guy got fired in a little more than a year. He tried to make JC Penneys like a trendy Apple store. Didnt work.

Often regarded as among the worst retail disasters in modern history.

No business person on Earth would try to jam in a computer company strategy used to high prices and few discounts into a mainstream department store that sells clothes, shoes and household stuff for avg families looking for a deal.... except a Apple guy.

 

[SirKicksalot]

LoveFrom spent six months researching and came up with these pretentious mood boards:

With their own in-house typefont

If only they spent as much time on actually designing the car. It looks like a fucking Matchbox toy.

 

[MaestroMike]

 

[winjer]

 

[Giallo Corsa]

This is the Ferrari equivalent of Nolan's "Odyssey" - just a trainwreck waiting to happen, you know it, people know it (and have already expressed their very negative opinions) but the actual company remains clueless.

Then again, there's sheep with more money than actual sense that would actually buy anything if there's a specific logo attached to an object/product so...

This fucking thing looks like a Fiat Multipla for fuck's sake, I neither don't know nor understand what the fuck they were thinking in giving that guy carte blanche.

 

[Warspite]

It looks even worse in the video.

Reminds me of those Chinese cars that are clearly knocks off trying to look like Range Rovers.

 

[Dr.Guru of Peru]

This is the Ferrari equivalent of Nolan's "Odyssey" - just a trainwreck waiting to happen, you know it, people know it (and have already expressed their very negative opinions) but the actual company remains clueless.

Then again, there's sheep with more money than actual sense that would actually buy anything if there's a specific logo attached to an object/product so...

This fucking thing looks like a Fiat Multipla for fuck's sake, I neither don't know nor understand what the fuck they were thinking in giving that guy carte blanche.

I wouldn't be surprised if Ferrari shitcans the project and sells it to Stellantis or something, but if it does make it to market it'll probably be bundled in with their special cars. A car no one really wants, but is forced to buy before they get the car they really want. I'm guessing that buying one of these will be mandatory for anyone wanting an Icona or Special Series for the next few years.

 

[RJMacready73]

Meanwhile Jaguar are like... phew, everyone will stop talking about us now

Designed by some cunt that made a few pieces of tech.. that is truly hideous and i imagine the Italians are going nuts over it, how in the fuck did this thing get past the concept stage where they make a lifesize model, it is utterly baffling to me that a company with such a heritage would release what looks like a run of the mill chinese EV, this is gonna hurt them