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Ferrari unveils the Luce, its first electric vehicle designed by Jony Ive

SJRB

Gold Member
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Steve Jobs would strangle Ive with his bare hands for this
 
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Are we gonna just accept that everything that was once beauty is being taken away piece by piece?

This is supposed to be a Ferrari for crying out loud. What is this washing machine with wheels?
 
Dear lord, and I thought that the recently revealed AMG GT 4-door EV was fugly. You could've slapped a Fiat badge on the hood and I would believe that a Croma or a Tempra is making a comeback. At least the Purosangue SUV looks kinda exotic, this looks like another soapbox made by a common brand (or by the Chinese).

And that price... damn they're arrogant. You don't have to design a sophisticated powertrain for an EV, there's no way that a luxury interior is worth that much.
 
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When I was a kid many years ago (very early '90s probably), I hand a few Matchbox (I think) toy cars that were future concepts. IIRC this is a dead ringer for one of them. As a regular road car, I kinda like it. As a $640000 Ferrari? Lol!
 
Never understood why so many EV vehicles have to look so much different than the gas model. Understandable to an extent if the innards lead to needing to design the shell a big differently, but the car maker can still make the overall look still look the same or close to the gas car.

So if someone wants an EV version of a good looking car, it's a easy sell.

But when they make the EV car look totally different, now the customer has to take into account aesthetics too. Why complicate the sale?
 
Sometimes, I loved to see how this was approved. All I can imagine for now is someone hates EV and when he saw this he thought that the perfect way to show EVs don't sell.
 
Never understood why so many EV vehicles have to look so much different than the gas model. Understandable to an extent if the innards lead to needing to design the shell a big differently, but the car maker can still make the overall look still look the same or close to the gas car.

So if someone wants an EV version of a good looking car, it's a easy sell.

But when they make the EV car look totally different, now the customer has to take into account aesthetics too. Why complicate the sale?

Battery, position of the motors, and higher weight affect the design in many ways.
 
I fucking love the interior of this car. All metal, glass, and leather is luxurious without looking plush and stuffy.

The magnetic key and minimalist graphic design also look spectacular.

It's the exterior that kills this car. That and the fact that it's a Ferrari. If this was a Lucid or a Tesla, people would be loosing thier shit, because it's an insane car at the 100k price point.

 
What the actual fuck is that? Ferrari have been my favourite for >40 years, but this is horrific. This is new saints row level shit, or Brooklyn Nine Nine season 8.
 
Aside from the looks, I wouldn't buy an EV if I have that much money to spend. EV's are great as a rental, but owning one? Fuck no.
 
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