ashecitism
Member
Paladins and PUBG (and many other EA games) proved that you don't need heavy marketing campaign to be successful in multiplayer space.
Release a good game, and let the players promote the game for free.
Truth be told those two are a bit special. Paladins had the whole "Overwatch ripoff/budget Overwatch" thing surrounding it which was pretty much free marketing while with PUBG Bluehole sent out alpha codes to streamers including big names and got a whole lot of people's eyes on the game.
Of course that is just one part of it. As you said the game needs to be good. If the games weren't fun and appealing then it wouldn't mean much in the long run. But in the short term it a did a lot for those games to get people checking them out. Now look at Breakaway. Amazon primed it as a Twitch game, they have streamers playing it at home or at their HQ in tournaments, they have weekly tests now and barely anyone cares.