... Would that mean they're targeting a press release on the next Nintendo Direct (sometime in August)?
I can't imagine them releasing information to stores so quickly without even a word of the title, especially since we've had a bit of a cool-down following E3 by now.
Actually, thinking about it deeper, it's even stranger that they would choose not to announce it at E3. What were they afraid ti would over-shadow? Splatoon? (Possible, but given how positive the reaction GAF has had to Splatoon, I'm not sure if that would have been the case).