EA has not improved at all really. The first video I ever made for youtube was a vlog about how fucked up Dungeon Keeper was and to this day I haven't seen much improvement from that mindset. Though that said, they were never the worst company in America (maybe worst gaming company though).
They don't get the spotlight as much as they used to with all these other companies fucking up so much now (ubi, WB, Microsoft, Nintendo, ect) but they don't at all deserve a pass, in fact far from it. People can praise EA Access and I think we can all agree they are branching out more then they used to with games like Unravel but in the end they are still closing down studios, they still launched Star Wars with damn well near no content and had the nerve to sell a 50$ season pass for the bloody thing and you know BF1 will have that same shit as will every other Star Wars game that comes out in the future and I'm sure they'll try to make ME4's season pass 50$ as well because EA. They still have microtransactions in all of their games as well which ruins some of them (Dead Space 3) and that doesn't look to be changing at all.
I think people give them far to much credit for things like EA Access, its a good deal sure but the reason it exists isn't because they were thinking about how to give US a good deal they did it because it curves used game sales, is free positive viral marketing, and because they'll make more off of that $5 a month or 25$ a year then they would otherwise. I'm not saying its a bad thing at all but I really think the praise it often gets is largely misplaced they did because it made perfect business sense not because they wanted to give us a good deal and try to win us over.
So yeah, EA is still the same and I do not trust them at all and I just wonder how long it'll be until they close down Bioware or DiCE like all the rest.