No marketing, No sales.
Its not rocket science, yet this mistake is made endlessly by such big companies, its a joke.
I am seeing ads for this, but its terribly executed when its a cut up version of the All-stars cinematic trailer and nobody can understand what they are trying to sell you.
Anyways, I've had my fun with this game and it was a solid 8/10, and everyone admits that it needed much more work.
With this kind of mess almost 4 times in a row this year I am losing confidence with SCEA quickly.
I was glad I waited to buy Twisted Metal when the demo never connected online once for me and matchmaking didn't work. I held off my preorder and let others reviews decide it for me and its matchmaking was a disaster at launch.
Starhawk though, as I participated and loved during the closed beta (didn't like the changes going into the open beta), I didn't preorder but bought on launch day. Technically the first game I paid full price for since Guild wars: Nightfall, and wow was the launch botched completely, tons of glitches errors on every end, base raids threw off most of the new guys. Clusters and bruiser. It was hideous until July when the game was fun and bearable again. But by then it was too late, and the game didn't become a hit. I gotta give props to Lightboxinteractive for taking the time to put in new maps, modes and updates with patches especially at the end of October but most of the promotions for this game looks like it was done by them. Even the "Bob the rifter" videos came after a few months of the game's launch and they looked like they were totally committed. Especially when the singleplayer campaign went up for free on PS+ and the MP was $20. They lost the warhawk elitists fanbases, and the new guys were too few and far. By the end of October with all the patches, I think its an amazing game that should have been like this at launch, might have scored a few 10s if they had taken out the short singleplayer campaign and left it as MP only.
Littlebigplanet karting was sent to die from the beginning. I didn't even purchase it or play it though was sent an invitation for the beta. As much as me and my brother (mostly him) enjoy littlebigplanet neither of us were interested in the game (except that he wanted some beta vest or something, it didn't work out since we realized that by the time the beta ended).
And now All-stars. Since August there was absolutely no word what was going on after the announement of the last 4 characters. That threw me off completely, but I managed to trade in a few games at gamestop (MoH:WF) and preordered All-stars for $35 anyways since I had cash to spare and the beta was enjoyable.
Its like they killed off any hype to the mainstream by not talking about it for 2-3 months and delaying the launch date (and I'm not even sure what it would have looked like if it had launched in October, because to me there is not enough content, the UI is extremely basic and rushed, and almost everything (arcade, load screens, character select, profile, options, EVERYTHING) feels like a hack job. The gameplay is fun, and the maps it has, but with the exception of the gameplay, the maps and everything becomes stale fast so it just turns into an endless waltz of 2vs2 or FFA online, with no point in doing anything else.
That being said each of these games are a solid 8/10 for me (except LBP:Karting since I didn't play it) and are fun. Starhawk probably emerges as the best for its multiplayer component and the great times and frustrating times in that. All-stars is amazing on the vita, and as a vita title it works well.
But all of these titles launches were botched, weird promotions and no hype to build up for (with the exception of twisted metal and shoot my truck). Sony could have still sold these games extremely well if they had taken care of them but nope, they continued what they did in 2011 with Resistance 3, Ratchet and Clank: All for one, Killzone 3, Socom 4, Motorstorm Apocalypse etc.
2011 had a few good hitters I think? Infamous 2, Littlebigplanet 2, Uncharted 3 for sure, and I bought a PS3 that year because it looked like it was going to be an amazing year for the PS3 with all those games to look forward to and showing off footage of Twisted Metal and Starhawk for the following year. There was so much to look forward to, but then the 2011 outage happened, and a lot of the marketing for these games were dead. I saw more move promotions than promotion for these games (exception of uncharted 3).
With the exception of Socom 4, all of these exclusives were fun and great to play that I wouldn't mind having in my library (Most that I already do have, and enjoyed).
SCEA doesn't know how to build up hype for a game even if their lives depended on it. God of war and Uncharted are just miracles that happened on their own.
I don't know whats been going on with Japan studios for the past few years, they seem to be sleeping or in a silent grace.