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IDC analyst: Wii supply won't meet demand until 2009

-jinx- said:
It's certainly possible...but what would that MEAN? That Nintendo talked a good game about how everyone was going to want a Wii, but didn't back it up with actual business activities?

Again -- does anyone (Kobun?) have any actual information about their production situation?

Would you expect PR to say otherwise? I would imagine in reality they expected more of a slow burn like the DS.
 
Starchasing said:
It all comes to to the price of ramping up production. Increasing production is more expensive than it seems. Sometimes you make more money not ramping up production and hoping people will wait for your product.

What else are they spending their monies on? Nintendo's in their most dominating position since the NES era. Regardless of the infrastructure costs of increased production, they need to capitalize on this momentum NOW.

It might be expensive to do so, but hedging their bets on sustained demand despite having two fierce competitors is potentially - and probably - more costly in the long-term. Every ounce of breath their shortages provide MS/Sony offers a chance for them to knock the wind out of Nintendo's sails.
 
-jinx- said:
As for the original post -- discussing analyst articles on GAF is utterly pointless. There was no explanation in the summary of the article about how this analyst came to his conclusions...so why do we care? Without access to the analyst's data, models, and assumptions, how can anyone decide whether it's a good prediction or not?

Well, no one except for Alcibades, who apparently is taking this SWAG as validation for his own personal feelings about Wii shortages through 2008. I'll be waiting for the photos of your time machine, dude.

Personally, I'm inclined to agree with drohne on this one. ANY company which can't ramp up production to meet demand in less than 18 months is flat-out incompetent. Whatever hype benefit you might get from having a highly in demand product are more than outweighed by the money left in the pockets of potential purchasers since you couldn't produce the item they want. Does anyone have any actual information on why Nintendo has been having supply problems for the Wii and DS? The whole situation is completely bizarre...did they expect demand to be far less? That would be hilarious.
All these companies (Sony, Apple, Nintendo, I presume MS) use the same pool of assembly plants in China to build their hardware. Nobody's actually literally building new factories, they're contracting work from these Chinese assemblers. Like most things you pay a premium for a short-term deal: either you contract out for six months for $TEXAS (translating into higher manufacturing costs per unit) or you contract out for a year or longer, meaning cheaper costs per unit BUT a little extra risk that you won't actually need all that capacity for the full year, meaning you're paying for capacity you won't use.

The actual length of the terms may vary in reality, but you get the idea.

Add on to that two other facts: Retrofitting a factory to produce Wiis rather than calculators or iPods or even PSPs that it may have produced most recently does still take time and money that has to be invested upfront (and training employees, and expanding distribution deals, and increasing shipments from first-tier suppliers, and so on and so forth). Second, there is a finite capacity to Chinese assembly operations at any given moment. The electronics assembly industry may be booming at the moment, meaning the assemblers can charge a premium anyway AND there's little slack to pick up (leading back to the whole issue of building more factories... though it isn't Nintendo doing the building of course, it's their partners, but it's still expense and delays the startup time even further).

Balance on to all this considerable risk the fact that Nintendo is a notoriously conservative company (fiscally) and you can see why these things can take a while. They can't snap their fingers and double production in a month, or even necessarily six months, and if they did they may be draining profits and taking larger than acceptable risks by Nintendo's standards.
 
-jinx- said:
It's certainly possible...but what would that MEAN? That Nintendo talked a good game about how everyone was going to want a Wii, but didn't back it up with actual business activities?

Again -- does anyone (Kobun?) have any actual information about their production situation?

I posted a link about their production situation on a previous page. edit: found the link.

Anyway, to answer your question:

-jinx- said:
Show me where I assumed that Nintendo was not meeting demand on purpose.

-jinx- said:
ANY company which can't ramp up production to meet demand in less than 18 months is flat-out incompetent. Whatever hype benefit you might get from having a highly in demand product are more than outweighed by the money left in the pockets of potential purchasers since you couldn't produce the item they want. Does anyone have any actual information on why Nintendo has been having supply problems for the Wii and DS? The whole situation is completely bizarre...did they expect demand to be far less? That would be hilarious.

But maybe I'm wrong? I dunno. What is your stance, actually? Were you saying you agreed with the OP? Now I'm confused. :lol
 
-jinx- said:
It's certainly possible...but what would that MEAN? That Nintendo talked a good game about how everyone was going to want a Wii, but didn't back it up with actual business activities?

Again -- does anyone (Kobun?) have any actual information about their production situation?
Where's JoshuaJSlone when we need him?
He keeps saying that Wii sold more in its first 5 months than any other console in history..
Not even Nintendo could antecipate that...
 
-jinx- said:
As for the original post -- discussing analyst articles on GAF is utterly pointless. There was no explanation in the summary of the article about how this analyst came to his conclusions...so why do we care? Without access to the analyst's data, models, and assumptions, how can anyone decide whether it's a good prediction or not?

Well, no one except for Alcibades, who apparently is taking this SWAG as validation for his own personal feelings about Wii shortages through 2008. I'll be waiting for the photos of your time machine, dude.

Personally, I'm inclined to agree with drohne on this one. ANY company which can't ramp up production to meet demand in less than 18 months is flat-out incompetent. Whatever hype benefit you might get from having a highly in demand product are more than outweighed by the money left in the pockets of potential purchasers since you couldn't produce the item they want. Does anyone have any actual information on why Nintendo has been having supply problems for the Wii and DS? The whole situation is completely bizarre...did they expect demand to be far less? That would be hilarious.

They are already manufacturing more than twice as many units as their competition, and looking for yet another manufacturing partner, it takes 6 - 8 months at LEAST to bring a factory online, so assuming they close a deal with a new partner, supply is still going to be short at current demand levels for at least 8 months, and if demand goes up any, its going to be even longer. Add into that holiday sales and you have a shortage through the end of 2008, if things happen that away. Factories dont grow on trees you know:D

In all seriousness its entirely plausible for them to be supply limited through the early stages of next year at the least, they supposedly are increasing production by 20%, we will see what the april numbers say. They are producing these things at record breaking pace here, and people still claim they are deliberately holding back production...... its absurd.
 
-jinx- said:
It's certainly possible...but what would that MEAN? That Nintendo talked a good game about how everyone was going to want a Wii, but didn't back it up with actual business activities?

Again -- does anyone (Kobun?) have any actual information about their production situation?

Well, we know that no other console on record has ever moved 6 million units WW within it's first five months out. Mayhaps Nintendo simply didn't anticipate the speed with which the market would adopt it.
 
Forgotten Ancient said:
What else are they spending their monies on? Nintendo's in their most dominating position since the NES era. Regardless of the infrastructure costs of increased production, they need to capitalize on this momentum NOW.

It might be expensive to do so, but hedging their bets on sustained demand despite having two fierce competitors is potentially - and probably - more costly in the long-term. Every ounce of breath their shortages provide MS/Sony offers a chance for them to knock the wind out of Nintendo's sails.

Well, they could be spending the money on games, 3rd party contracts and Wii Channels.

But no, probably not, nevermind.
 
DeceitDecide said:
How can anybody honestly believe the Wii's demand amongst consumers is going to be just as strong in 2009 as it is today? How can anyone believe such a baseless assumption?
Its an assumption based on current and previous market data. The DS is probably a good indication of how things will pan out.
 
Core407 said:
Where are all these people who still want a Wii?

FWIW, I want to buy a second one. I'm not willing to line up for it though, so I'll just wait until one day when a Wii magically appears at my local Target.

Though, I'm not sure if I'm allowed to go there anymore. :(
 
Tiduz said:
i weep for the nintendo fanboys

cry.gif

Where the hell did that come from?
 
-jinx- said:
It's certainly possible...but what would that MEAN? That Nintendo talked a good game about how everyone was going to want a Wii, but didn't back it up with actual business activities?

Again -- does anyone (Kobun?) have any actual information about their production situation?


http://www.*******.com/2006/10/05/wii-production-exceeding-expectations/

Nintendo's best case scenario was having 6 million by the end of the fiscal year, but they have tried to almost double the output and they are still selling out.
 
Finn said:
Once we know all the factors that affect the Wii and its competition, it'll already be the future. No need to predict the present.

That's fair. I'll be honest, I tried to say that in a way that wouldn't offend ppl, but what I really meant in the words I really wanted to say was that alot of ppl making their predictions on too few factors is idiotic, and that's what alot of predictions about the Wii have been the last few months. It's basically boiled down to a couple of unproven, and unprovable, points that are so general that they're useless. Casuals don't care about graphics? Really, who are these casuals? Do they not care about graphics because it's too expensive? Will the level of acceptable graphics change as time goes on? Will the price and library of the competition change things by 2009?

Seriously, half the predictions have boiled down to "OMG NINTENDO IS TEH AWESOME!!!! NOTHING COULD POSSIBLY CHANGE IN 2 YRS!!!"
 
909er said:
That's fair. I'll be honest, I tried to say that in a way that wouldn't offend ppl, but what I really meant in the words I really wanted to say was that alot of ppl making their predictions on too few factors is idiotic, and that's what alot of predictions about the Wii have been the last few months. It's basically boiled down to a couple of unproven, and unprovable, points that are so general that they're useless. Casuals don't care about graphics? Really, who are these casuals? Do they not care about graphics because it's too expensive? Will the level of acceptable graphics change as time goes on? Will the price and library of the competition change things by 2009?

Seriously, half the predictions have boiled down to "OMG NINTENDO IS TEH AWESOME!!!! NOTHING COULD POSSIBLY CHANGE IN 2 YRS!!!"
I think plenty will change in two years. Wii will move from a launch-window software environment into a second to third generation software environment, for starters. Should we ignore that? Much of the criticism of the Wii is based on the thin library with little consideration of WHY it's thin, and whether it's realistic to think the middling support will change or not. I think it will change, change for the better, and I have historic precedent to back it up.
 
The Sphinx said:
I think plenty will change in two years. Wii will move from a launch-window software environment into a second to third generation software environment, for starters. Should we ignore that? Much of the criticism of the Wii is based on the thin library with little consideration of WHY it's thin, and whether it's realistic to think the middling support will change or not. I think it will change, change for the better, and I have historic precedent to back it up.

No we shouldn't ignore that. I was using examples that could be negative to the Wii as an example of how things could change, since other predictions look at only what could be considered good for the Wii, and ignoring the competitions positive points that could detract from the Wii.
 
It'll be out of stock till sometime this Summer. Late Summer if Nintendo keeps shipping 250,000 units a month. Consumers will probably be at a loss again this holiday season, but after that, if Nintendo is any kind of well run business, it should never really experience them again. 2009? No.
 
nightez said:
Its an assumption based on current and previous market data. The DS is probably a good indication of how things will pan out.
Please say you didn't just compare a console to a handheld and extrapolated any meaningful correlation from the two. *re-reads post* Nevermind...:(
 
yeah. the truth is wii is selling PHENOMENALLY well. so predictions about wii's future are MORE LOGICAL if they are possitive IMO. as was mentioned, history, past trends will dictate that good sales translate in better support and overall better games, a more varied library, more competent teams coding software and thus more sales and the cycle continues. EVEY TIME. its a self fulfilling phrophecy.

True that there are unique aspects to this particular scenario and this particular generation of home consoles (and i stress home consoles for those saying that handheld scenarion =! home consoles. in this case i believe we will see a very marked correaltion, but time will tell). But there have always been particular scenarios. every generation. and guess what? the only thing that has been constant is that sustained success leads to more support (regardles of hw power), more demand and the such. So with every week the wii sells more that its competition (it has been how long now? 5 months?) its future looks BRIGHTER, not gloomier. The people that are not so sure about wiis future seem to indicate that its inherent nature (low power=low price, waggle=gimmick?) will ultimatelly dictate its demise when compared to the competition. I believe that is a moot point for the mere fact that THAT IS THE CASE RIGHT NOW ON THE MARKET. People can choose those more sophisticated products right now. And they seem to bemore receptive to the wii. Price cuts? the business strucure of the whole PS3 project makes that very difficult. 360 seems to be in a better position to try and get an offensive price cut, but not so much i believe. And wii can also have pricecuts. ll the way to the magic $99, faster than anyone.

My belief is Nintendo has already struck gold, twice.
 
Deku said:
I generally agree with your posts but you're off the cliff with this one. The shipment figures were announced last E3 and they pretty much matched what Sony planned to ship which was 6 million units. Then ended up shipping 6.5.

No one cried engineered shortage then, in fact some wondered out loud if they would be able to sell them all. At as late as November, people were speculating demand would drop off in January.

GAF was wrong, don't let people cover for their intellectual shortcomings by buying into their ad hoc theories and explanations.

.
 
drohne said:
no, but you could sell a wii for $250 five years ago -- microsoft called it 'xbox' and did so.

yes, i know, PROFIT MARGINS POWER CONSUMPTION SIZE ETC.

in any case, the manufacturing capacity presumably exists for as many wiis as the world could possibly want, and if nintendo doesn't meet demand until 2009, then that looks like mismanagement.

Had Nintendo sold a console with the power of Wii for $250 five years ago, they would have lost as much as money as Microsoft did, while only getting a marginal increase in market share.

Now that's what I would call mismanagement.
 
who's suggesting that nintendo should've sold wii for $250 five years ago? i'm just pointing out that wii is 2001 performance at 2001 prices -- users have ever reason to call it five years old, as different as the economics may be for nintendo.
 
TheRipDizz said:
Please say you didn't just compare a console to a handheld and extrapolated any meaningful correlation from the two. *re-reads post* Nevermind...:(
Its not so trivial as comparing a console to handheld. Its following the 'market trend' - Nintendo has so much momentum at the moment. And its justified because Wii is not a console in the traditional sense - like the DS, the WII is based on "disruptive" technologies i.e. a design overturning a predominant industry trend.

Besides Nintendo used the DS prinicples with the WII. As Ken'ichiro Ashida noted "We had the DS on our minds as we worked on the Wii". And its paid off big time so far.


....
 
drohne said:
who's suggesting that nintendo should've sold wii for $250 five years ago? i'm just pointing out that wii is 2001 performance at 2001 prices -- users have ever reason to call it five years old, as different as the economics may be for nintendo.

How could it be 2001 prices? XBox was sold at a loss. It's $250 only because Microsoft took a huge loss at it. Using your "logic", you could sell a supercomputer 15 years ago at $100, taking a few million dollar of loss, and go on to call it 15 years old tech.
 
drohne said:
who's suggesting that nintendo should've sold wii for $250 five years ago? i'm just pointing out that wii is 2001 performance at 2001 prices -- users have ever reason to call it five years old, as different as the economics may be for nintendo.

See this is the difference between you and the others. You are saying 2001 "performance" which is correct. The others are saying 2001 "technology" which isnt.
 
linsivvi said:
How could it be 2001 prices? XBox was sold at a loss. It's $250 only because Microsoft took a huge loss at it. Using your "logic", you could sell a supercomputer 15 years ago at $100, taking a few million dollar of loss, and go on to call it 15 years old tech.

drohne doesn't argue with logic.
 
failing to grasp the obvious distinction between retail prices and component prices doesn't strike me as very logical, but what do i know. wii isn't literally 2001 hardware, but as far as users are concerned, it may as well be. that's why the line won't and shouldn't go away.
 
Interesting how analysts have now changed their tone. But judging by the general consensus from you guys on this article I'd say this is plausible. I got sucked into the whole "you'll be able to walk into "store x" on launch day and get a Wii". Whatever GAF thinks about the Wii, i'll go with the opposite, thanks.
 
drohne said:
but as far as users are concerned, it may as well be. that's why the line won't and shouldn't go away.

There are users that think graphically the Wii is a good as the PS3. Replace "users" with "hardcore gamers".
 
duderon said:
Interesting how analysts have now changed their tone. But judging by the general consensus from you guys on this article I'd say this is plausible. I got sucked into the whole "you'll be able to walk into "store x" on launch day and get a Wii". Whatever GAF thinks about the Wii, i'll go with the opposite, thanks.

That's good advice for the juniors.
 
nightez said:
Its not so trivial as comparing a console to handheld. Its following the 'market trend' - Nintendo has so much momentum at the moment. And its justified because Wii is not a console in the traditional sense - like the DS, the WII is based on "disruptive" technologies i.e. a design overturning a predominant industry trend.

Besides Nintendo used the DS prinicples with the WII. As Ken'ichiro Ashida noted "We had the DS on our minds as we worked on the Wii". And its paid off big time so far.


....
Fair enough based on that point, but Wii=DS is how I read your other post and that's just absurd taking all the extenuating circumstances around both machines into account.
 
I fear for Wii sales number the day after Wii Fitness makes an appearance on Oprah. "So its a video game that teaches your kids... how to exercise?" (cut to exterior shot over Nintendo HQ of a gathering storm, made of hundred-dollar notes). When that happens, like Ripley says in Aliens, "you kiss this - all this bullshit - you can kiss of that goodbaaaye. "
 
Except there is NO reason for it to be sold out. If they sold 48045830658 a month ok, but this is not the case. It is not difficult for them to produce more consoles (this isn't a very different machine from a Gamecube, production-wise).

Nintendo is probably pretending they can't produce more DS and Wiis to make sure that no matter what the sales numbers are (such as March's US sales) can always be seen in their favor. If it's too low, it's not too low, it's just out of stock. If it's high, well cool it's high and they managed to "ship more".

It's just to hide what the demand actually is (I'm not saying it is low, but that by pretending they can't ship enough they keep the demand blurry, for all we know everyone and their dogs wants a Wii). This prevents any analyst, developers, and publishers, from having ANY IDEA what the actual demand is, and therefore it plays in Nintendo's favor.

Imagine if Sony had been keeping their shipments low, they could have pretended last month's low sales were due to low production rate (and therefore the backlash would have been much more minimal). That leads to less developers/publishers going "OH NOES! CANCEL PS3 EXCLUSIVES NOWZ!", and keeps the future blurry.
 
Nintendo is a company that always hope for the best, but PLANNED for the worst. They are very, very conservative (or miserly, if you wanted to call them that). They have burned once during GC era, where they have to stop production for six months. Every manufacturing company will tell you that the big sin in manufacturing is idle capacity, in which, stopped production could mean 0% utilization rate (or 100% idle capacity). If possible, every mfg. cpy. will want a 100% utilization rate, for all their production line.

For me, I have a hard believing a 2009 shortage. A 2008 shortage I can believe a possibility for, but not 2009 shortage. This is coming from a person who have 2 Wii, 2 PS2, 3 DS, 3 GBA, 0 PS3, 0 X360 (and 0 XBOX).
 
Ether_Snake said:
Except there is NO reason for it to be sold out. If they sold 48045830658 a month ok, but this is not the case. It is not difficult for them to produce more consoles (this isn't a very different machine from a Gamecube, production-wise).

Nintendo is probably pretending they can't produce more DS and Wiis to make sure that no matter what the sales numbers are (such as March's US sales) can always be seen in their favor. If it's too low, it's not too low, it's just out of stock. If it's high, well cool it's high and they managed to "ship more".

It's just to hide what the demand actually is (I'm not saying it is low, but that by pretending they can't ship enough they keep the demand blurry, for all we know everyone and their dogs wants a Wii). This prevents any analyst, developers, and publishers, from having ANY IDEA what the actual demand is, and therefore it plays in Nintendo's favor.

Imagine if Sony had been keeping their shipments low, they could have pretended last month's low sales were due to low production rate (and therefore the backlash would have been much more minimal). That leads to less developers/publishers going "OH NOES! CANCEL PS3 EXCLUSIVES NOWZ!", and keeps the future blurry.

Dude. Sony could ship zero and stock would still be plentiful for weeks or months given the rate of sales. March's US shipments of Wii systems were presumably low because they were allocating more European stock (look at the jump in sales figures in Europe; it's now nearly even with those in the US and Japan).

Either way, it's been pointed out that, contrary to popular belief, companies cannot pull millions of hardware units out of their ass on a corporate whim. Nintendo contracts out manufacturers; in the launch window, only one company was manufacturing Wii units. As IGN reported, Nintendo was looking to hire more manufacturers to meet demand.
 
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