Can someone tell me the difference it makes to try and create the best game experience possible and try and get the highest metacritic score? Aren't both, like exactly the same?
Of course, there is PR, there is exclusive reviews, there is how you present everything, but, on the long run, metacritic just aggregates tons of reviews post launch, and the magic number, even if a bit stupid because it's JUST one number, tends to represent the average "perception of quality" gamers will also have playing the game.
And, to say that this perception of quality is dangerously important in the video game industry is just stating the obvious. Yes it is, and it has nothing to do with metacritic, it has everything to do with pricing. MC does not have the same weight in cinema and music, because an album and a theater ticket costs 6 times less... When you can only affort so much, you only want quality, simple.