Apple store app, just kept opening and closing it. I swear I am got it and am checked out. I had added the iPhone X as a favorite in the store so I had the shortcut ready to go, basically a few clicks and done. I went with in store pick up too.
I just pre-ordered from Best Buy...they add an extra $100 onto the price though which sucks hard, but it just wont let me order with ATT. Keeps giving me zip code error when I try and I see no option to select NO carrier for just one time purchase without a plan.
Couldn't order through apple as the expect you to have an existing account with the carrier. I'm switching from Verizon to ATT. Good call on going through Best Buy. I had to get silver instead of gray though.