While I think Apple's innovation has peaked and I sold my stock, I think they are still leagues beyond anyone else in the market. Some examples:
- Impossibly precise manufacturing. The way Apple builds its hardware is so advanced and complex that supposedly even Swiss watchmakers are scratching their heads on how Apple was able to achieve a product like Apple Watch steel at such a low price. Specifically, the parts are precision machined to impossibly low tolerances, so that everything fits perfectly together and uses only premium materials. In fact, Apple's manufacturing finesse is way beyond even luxury phone maker Vertu.
- Consistently executed new core technologies. Apple introduces very few core technologies, but when it does it will support them, use them across platforms, and refines them so that once you learn to get used to them, they don't go the way of a gimmick, like is the case with Samsung for example. Some examples include TouchID, Apple Pay chip, Multitouch, Retina, Magsafe, Airplay decoding, Siri processing...
- Seamless cloud / mobile / tablet / laptop / TV / Watch ecosystem with one account. This is the real killer for me. Once I sign into any of my Apple devices I will have access to all my films, music, TV, apps, email, calendar, contacts, hardware shopping, family locations, photos, documents, notes, reminders, instand messaging, video calling, bookmarks... all that with one login! On top of that I can find all my devices and zap them if I lose them. They are backed up to Apple so I can restore my data if I switch to a new decice, and Apple will know which devices I specifically have so they can service me right. Compare that to having a Windows 10 PC, Samsung Android phone and tablet and a Roku... it's just so much simpler to use Apple.
Those are the three reasons I pay premium for Apple, and they are very hard, if not impossible to replicate with another brand.
Still wish they would push to redefine a category bigger than the watch.