So far it hasn't seemed very "balanced", which is what people seem to notice.
"When we debuted male Shepard back in 2006, 10 years ago, it was a time when we drew inspiration from traditional entertainment marketing," BioWare boss Aaryn Flynn told me. "So: 'We need a iconic main character. We need an iconic everything else'.
"But I think the whole industry, us included, have moved beyond that. Our games let you choose your main character, I think everyone gets that nowadays. You don't need to see a character to identify with, in the same way you might on a movie poster. People want to create their own characters, customise them, and we're embracing that."
Anyone know a decent place to download 4K trailers? My Internet isn't set up yet so want my brother to bring them on a flash drive to watch in full glory?
That's a good point. The trailer seems to already introduce a big bad while I still don't really know what's even going on in that galaxy. They should either have kept it more vague, like for example the very first Mass Effect trailer, or put more focus into laying out the themes.So rambling I-just-arrived-at-work commentary...
...yeah, I think the key issue I have with Andromeda's mess of marketing is the lack of thematic coherency in establishing the narrative and concept for what Andromeda is supposed to be. This trailer exemplifies the material that is being thrown around without established grounding.
If you're a hardcore fan combing over forums and leaks and interviews and magazines and whatever else, sure you've probably painted a decent picture of the premise. But for everyone else, aka the majority, what does a trailer like this really exemplify? What is the core premise, what is the audience supposed to invest in, and what journey will they be taken on? What are the tonal beats? What are the themes?
It's all very rushed, and almost like an amalgamation of pieces from the last three games but without that focus. As a debut cinematic trailer for an entirely new game that is more or less a soft reboot of an established franchise, it really should have started from the beginning. Establish the Andromeda Initiative, the protagonist, where they're going and why. Then hit them with the hook; the event that spins the story in its direction.
What we see here is some kinda space adventure, but also a bunch of action against...something? Vagueness as to who the new species are, or where they're based, and their motives. Is the theme survival? Exploration? Colonisation? Social politics? War?
Again, I liked the trailer, but I say this as an established fan with a shamefully insatiable desire for more Mass Effect. But I feel, at this point in the marketing cycle, when this is really the first proper reveal, a coherent set-up trailer that concisely establishes the premise, hook, and core themes would have been so much more valuable than this. Because while I'm still excited it's still really hard to distinguish what makes Andromeda its own unique beast, its own thematic arc, over just another Mass Effect thing.
That's a good point. The trailer seems to already introduce a big bad while I still don't really know what's even going on in that galaxy.
Not trying to be snarky, but isn't that what the game is for? I hate movie trailers these days because they are basically Cliffs Notes version of the movie. I don't want to know what is going on with respect to story/plot specifics. All I want to get from a Mass Effect trailer is some sense of the premise.
I think in that case it's better to just show footage from the early hours. The trailer seems to jump around a lot and already shows what appears to be the big villain. I think they could have done without the latter.Not trying to be snarky, but isn't that what the game is for? I hate movie trailers these days because they are basically Cliffs Notes version of the movie. I don't want to know what is going on with respect to story/plot specifics. All I want to get from a Mass Effect trailer is some sense of the premise.
I think in that case it's better to just show footage from the early hours. The trailer seems to jump around a lot and already shows what appears to be the big villain. I think they could have done without the latter.
That trailer honestly was kinda disappointing
1. Most of it was very dark and hard to see much detail
2. Insane amount of BF4-esque electronic vomic sound effects (I get that it fits more with ME, but they went too far here imo)
3. Very little actual gameplay
4. I have no idea what the hell is going on in the trailer
5. That subtle delay to Spring
6. They said female Ryder would be the focus for marketing, but all we have seen so far is the pretty boy male Ryder. :/
7. How the hell does the antagonist know English? Magic space translators apply to their galaxy too?
8. "we're the aliens :OOOOO" is a seriously stupid marketing line
and this is coming from a massive (heh) fan of the franchise.
The whole "We're the aliens!" line makes no sense at all. It's no different of a situation than when they encountered the other alien species for the first time; in both cases they're the outsiders that no one knows anything about yet, and it works the other way around as well. It's just an absolutely stupid thing to say and it seems like no thought was put into it.