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Microsoft Exec Acknowledges Setting “Wrong Expectations” With Recent Inside Xbox
- Thread starter Mista
- Start date
Captain Hero
The Spoiler Soldier
It’s not the first and believe me won’t be the last unless they revise And tbh it needs an audit for marketing team advertising words or misleading titles .. do not underestimate the power of advertisements and marketing when the right person is there
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HeisenbergFX4
Gold Member
Thing is even Phil had to sign off on this right?
Can't tell me no one there at Xbox thought to themselves "Hey this isn't what I consider game play."
Captain Hero
The Spoiler Soldier
they all know , it’s a big company not a grocery store .. the thing is they knew but they thought it’s ok to fool people due to having a powerful console and this is wrong power isn’t enough unless you have games to support your claims , other than that why should I believe you if you keep repeating the same mistake ! It’s not a big deal just take your time and then show me the gameplay ...
DeltaPolarBear
Member
Microsoft products are sometimes bad, sometimes good. But a constant is that the Microsoft Marketing division appear to constantly sabotage the hard work of other departments. As far as i can remember, at least 50% of what MS get fans upset about are relating to their marketting. Saying the wrong things, coming up with bad slogans like "Beta Tested in the Future", or showing split screen gameplay in their TV ads for games that don't offer split screen. Even the Xbox All Digital advert was strange, ending with a character complaining about why the Disc reader slot was gone.
Great Hair
Banned
If they didn´t hype up the event beyond expectations, no one would be pissed ... just mildly disappointed. And now they´re playing again that "victim card", even though it was microsoft themselves who pushed this narrative.
Hawking Radiation
Member
Bullshit.
They knew the show they put out had fuckall gameplay but they hyped it to the high heavens regardless.
This statement is nothing but damage control on a pias poor showing of so called next gen games. They should have led with a 1st party title and held off on these 3rd parties until a later date.
Exactly.
They knew the show they put out had fuckall gameplay but they hyped it to the high heavens regardless.
This statement is nothing but damage control on a pias poor showing of so called next gen games. They should have led with a 1st party title and held off on these 3rd parties until a later date.
Exactly.
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Hawking Radiation
Member
I remember him taking constant shots at Sony on social media platforms along with his exec team during the Xbox 360 years.
He went into hiding since PS4 took control of this gen and have not heard a peep out of this fat weasel until recently.
He needed to be kicked out with Don Mattrick.
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Bloody Knuckles
Banned
Because you said gameplay and when you say that shit you think of someone actually playing the game etc.
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Very first post attempting to derail around a war. Get that cough looked at for future reference.
MiguelItUp
Member
Good for them. The whole gameplay thing was incredibly stupid. I don't know how they even allowed that to happen with such a large team. It's like people still saw the reel and were like, "Yup, that's gameplay." Lmao.
Pantz
Member
I think the majority of the blame lay on Assassin's Creed and whoever marketed it as a gameplay trailer. It was the big ticket item and just about came off as a straight up lie. Microsoft overhyped the show a bit but the other games actually did have some gameplay and were pretty cool. If AC was taken out of the show completely I think it would have gotten a better reaction even with the overhyping.
Karak
Member
Couple of things could also help this stuff in the future. For every single game shown there needs to be a link in chat on twitch or whatever as well as any video that links to a nice high res version of what they are showing. Twitch was a disaster when it comes to its resolution and fps which can be a thing.
Youtube was even borked compared to native stuff. Also if your game is showcasing as HDR or higher than 60fps you have an issue already just due to what device/browser/service people are watching on in the first place.
Also ya just say "Showing some stuff" Everything is so spread out right now that getting attention for a specific date is hard so people oversell. Its going to get much worse before it gets better, so sitting back and letting stuff flow is going to pay off versus trying to pretend your pumpkin is a fucking stage coach.
Lastly, the gameplay thing versus shown in the engine so we will call it gameplay. Companies just have to start biting the bullet and knowing most gamers see through that now. Have a nice mix if you need to do that but boy if it's not 25% of whatever you are claiming, gamers will flay you.
On the tech side. People just also need to temper the fuck out of their expectations for a while. We will get a very few amazing titles that showcase changes and MANY that don't. Power doesn't magically equal improved looks, better asset creation and otherwise.
Youtube was even borked compared to native stuff. Also if your game is showcasing as HDR or higher than 60fps you have an issue already just due to what device/browser/service people are watching on in the first place.
Also ya just say "Showing some stuff" Everything is so spread out right now that getting attention for a specific date is hard so people oversell. Its going to get much worse before it gets better, so sitting back and letting stuff flow is going to pay off versus trying to pretend your pumpkin is a fucking stage coach.
Lastly, the gameplay thing versus shown in the engine so we will call it gameplay. Companies just have to start biting the bullet and knowing most gamers see through that now. Have a nice mix if you need to do that but boy if it's not 25% of whatever you are claiming, gamers will flay you.
On the tech side. People just also need to temper the fuck out of their expectations for a while. We will get a very few amazing titles that showcase changes and MANY that don't. Power doesn't magically equal improved looks, better asset creation and otherwise.
Business
Member
Exactly, the problem is not expectations. Show a bunch of cinematics and shovelware and blame the poor reactions on wrong expectations. No sorry, the problem was that what they showed simply sucked.
ebullientprism
Member
I just still cannot believe they were so clueless about their audience.
I mean I can, its MS but still.
I mean I can, its MS but still.
Honey Bunny
Member
Damn you guys really want that pound of flesh from MS
Hobbygaming
has been asked to post in 'Grounded' mode.
I think MS messaging has been great for the upcoming generation, they've been doing the right things which is showing some good trailers early you have to give your fan base the roadmap to start the hype
Sony should start showing early too but they've been impressing with games for the current generation still
With that said, I'm looking forward to June and July
JareBear: Remastered
Banned
Good move to admit they made a mistake with how the event was marketed.
I’m still glad they had the event, and glad they gave third party games a platform to show something next gen related. In hindsight, clearly could have been handled better
I’m still glad they had the event, and glad they gave third party games a platform to show something next gen related. In hindsight, clearly could have been handled better
MasterCornholio
Member
They kind of did it themselves this time around. You really can't blame people for letting Microsofts tweets set their expectations.
Anyways they said they are sorry and that's the end of it. They will have better shows in the future.
thicc_girls_are_teh_best
Member
First post takes the thread
I strongly doubt that. If you go look at the individual trailers for the games, the vast majority have a very good like-to-dislike ratio. Majority of them seem they've actually been fairly received as far as the merit of the games themselves.
The one that's been bombed is Valhalla, and rightfully so. Because that's the one which really shat the bed in terms of being a complete 180 from expectations. I'm just wondering if MS decided to keep saying "gameplay" of their own volition or if Ubisoft put a proverbial gun to their head
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MasterCornholio
Member
I would be happy with one huge event filled with games, demos and useful information. They don't have to do the same thing as Microsoft to be more successful.
darkinstinct
...lacks reading comprehension.
You are going to white a long time for those games from third parties. You get those when the devs do their second/third games on the console. When there exists an install base that is dozens of millions and not under ten million. Which should not be a surprise, because it's the same every generation. For the first few years of a new console the first party games have to shine. And a second party title or two for good measure. Third parties will for the next two to three years be almost all cross-gen. Because they actually want to sell copies, not just have pretty games. And it might take even longer this time, because we had midgen refreshes for the consoles, so adoption of next gen will probably be much slower than from last gen to current gen, where we had no new hardware for eight years.
Hobbygaming
has been asked to post in 'Grounded' mode.
Yeah, all they have to do is show 4-5 new games (some 1st party) and continue to carry the mindshare
NoMoChokeSJ
Banned
That was hyped to high heaven? Some of you guys need to get a grip.
Burrito Bandito
Banned
agreed. they were almost all indie game and the best visuals of all was the first game they showed that was developed by one person.
im expecting Hellblade 2 trailer level graphics and what they showed was current gen quality for the most part. They need to show Halo, Fable, Forza, and some AAA 3rd party games to give people a real taste
MasterCornholio
Member
I really hope they show the sequel to Horizon soon. In my opinion it should be one of the first next gen open world games that we will see. It should be a good indication of what next gen visuals will be lack for openworld games.
MilkyJoe
Member
Anyone that is "pissed" over watching an hour of trailers, teasers and some gameplay of next gen, really needs to slam their fingers in a draw.
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teezzy
Banned
Had MS just done a cheap title screen tease for Fable like Nintendo did for Metroid Prime 4, nobody would be bitching right now. A little more Everwild footage too would have been a treat.
Gamers are too fickle.
Personally, the trailers for The Medium and especially Scorn both have me super excited. They made my night.
Gamers are too fickle.
Personally, the trailers for The Medium and especially Scorn both have me super excited. They made my night.
KiNeMz
Banned
I can't help but think that the approach is to get the lower received marketing out of the way so it's only up from here on. Let's hope.
At some stage they need to market these games. Was now the time? Obviously not. This was the thime shine and show the big guns.
I seem to ponder whether the plan is to hit high closer to launch. It seems you are only remembered by the last marketing push. Ms getting this part out of the way early maybe a smart move. Let's see what Sony does
At some stage they need to market these games. Was now the time? Obviously not. This was the thime shine and show the big guns.
I seem to ponder whether the plan is to hit high closer to launch. It seems you are only remembered by the last marketing push. Ms getting this part out of the way early maybe a smart move. Let's see what Sony does
-Arcadia-
Banned
I don’t think this is really the problem.
They set the wrong expectations by promising the world, and not (for now) incremental upgrades. Had they come forth and said that game development is complex, takes time to ramp up, and that this is a beginning with the best looking versions of games available today, I think things would have gone a lot better.
Also, quite a few of the game choices were... questionable. If they couldn’t unveil bigger, better looking games at this time, they should have waited. We really needed more Assassin’s/Dirt level games in terms of notoriety and showcasing visuals.
They set the wrong expectations by promising the world, and not (for now) incremental upgrades. Had they come forth and said that game development is complex, takes time to ramp up, and that this is a beginning with the best looking versions of games available today, I think things would have gone a lot better.
Also, quite a few of the game choices were... questionable. If they couldn’t unveil bigger, better looking games at this time, they should have waited. We really needed more Assassin’s/Dirt level games in terms of notoriety and showcasing visuals.
EverydayBeast
thinks Halo Infinite is a new graphical benchmark
Fanboys will find value in Microsoft's marketing misfortunes.
Mr. PlayStation
Member
Also did you notice, the ubisoft's video of the trailer is at 60fps meanwhile Series X version of the trailer is at 30fps. Someone please tell me it's 60fps on series X
On Twitter, head of marketing at Xbox Aaron Greenberg issued a response to criticism, saying that Microsoft “set some wrong expectations” and that they are listening to the consequent feedback, and will ensure that they take it all in and learn from it for future events. You can see his tweet below.
Soon companies are going to start dropping info without any type of announcement.
Once that happens gamers will complain that they didn't know about the event and couldn't get excited as a result. It is a never ending cycle, nothing will ever be good enough because companies spend too much time listening to cry babies.
The Scrivener
Member
I wonder what percentage of insiders are actually gamers? Probably under 10% I imagine, which is why games are more concerned with cocks than controls.
-Arcadia-
Banned
Doesn’t look like it, at least for now (this stuff might be tentative). Take a look at the official Xbox site.
Notice how 60 FPS is highlighted for Bright Memory and other games, but not Assassin’s Creed? Hopefully this changes, or Series X has some absolutely wowing visual effects to make up for the difference.
The Scrivener
Member
Cuz that'd be like selling a car and saying it has wheels.
ACV X is gonna be cooking PC levels of FPS on Series X, like I'm talking 120+.
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StreetsofBeige
Gold Member
Expectations were mixed as there was an Xbox tweet saying next gen gameplay, then a different one saying gameplay, teasers and trailers.
Regardless, like many game shows way too may in-game replay videos.
I don't get why it so hard for devs to do things like Diablo alpha builds where they show some early footage of hack and slash gameplay, even if 90% of the game isn't even set yet. That Ascent game seemed to do it. Most other games in the show were cutscene-ish stuff.
Just imagine going to a car show, and instead of seeing the car, sitting in the car, checking out the back seat and trunk, and even getting a brochure..... the entire convention centre is just a bunch of PC monitors with tv ads.
Regardless, like many game shows way too may in-game replay videos.
I don't get why it so hard for devs to do things like Diablo alpha builds where they show some early footage of hack and slash gameplay, even if 90% of the game isn't even set yet. That Ascent game seemed to do it. Most other games in the show were cutscene-ish stuff.
Just imagine going to a car show, and instead of seeing the car, sitting in the car, checking out the back seat and trunk, and even getting a brochure..... the entire convention centre is just a bunch of PC monitors with tv ads.
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