This. Microsoft is only given a $1 Billion budget for gaming investment.
I don't know how much they have left for it, but they need to spend that wisely.
Didnt Microsoft spent 500 million on marketing an add on a few years ago
This. Microsoft is only given a $1 Billion budget for gaming investment.
I don't know how much they have left for it, but they need to spend that wisely.
If it's going to be made by the same people, it kind of does though.
I think you're underestimating what can be done with the Xbox brand. As I said, I expect Windows Phone to eventually be re-branded as Xbox Phone, and I'm still confident that, within the next two or three years, Microsoft will announce their own set-top box for streaming, and call it the Xbox TV. THAT is how they will take over the living room.
I think you're underestimating what can be done with the Xbox brand. As I said, I expect Windows Phone to eventually be re-branded as Xbox Phone, and I'm still confident that, within the next two or three years, Microsoft will announce their own set-top box for streaming, and call it the Xbox TV. THAT is how they will take over the living room.
Couple of questions:
Why would a Xbox Phone sell better than a Windows Phone, especially to businesses?
How would this hypothetical Xbox TV be different from a legion of competitors that would already have established user bases by the time that happens?
Windows Phone has 3% market share is basically irrelevant in the space. MS got blown away by iOS and Android and will never get another shot at dominating the mobile phone space. It's over. Biggest blown opportunity of the 21st century.
I think you're underestimating what can be done with the Xbox brand. As I said, I expect Windows Phone to eventually be re-branded as Xbox Phone, and I'm still confident that, within the next two or three years, Microsoft will announce their own set-top box for streaming, and call it the Xbox TV. THAT is how they will take over the living room.
Renaming a phone with a word known massively and for decades (windows) to start using a less recognized brand that is decaying?
I don't think so.
1.) Businesses? Xbox Phone would be marketed towards kids and teens. Simple as that.
2.) Xbox TV will be the only option to play Halo 7, Gears of War 5, Perfect Dark 2, etc. etc.
Perfect Dark Zero was a million seller, and the XBLA Perfect Dark sold well over 400,000 units. Do you think this is bad? Also, the quality of Zero has no bearing on the quality of future entries in the series.
I just... I guess I'm not understanding why kids and teens would want an Xbox phone over an iPhone or maybe Android. Is that based wholly on Xbox's supposed brand power?
It's not going to be. Rare is done. They'll be relegated to mobile games very soon. Microsoft will hand the IPs to new studios as this generation goes on. It's only logical.
Too crowded? There's only three options: iOS, Android, and Windows. The third is trailing behind, and struggling. Switching to a more powerful brand is a good way to gain some momentum. Also, the bubble will not pop, since there is no bubble. People need smart phones, and they only have three options, really, in terms of what OS they want to use.
Microsoft has very little to gain from Xbox at this point. It's obvious that it will sell moderately well and make a (relatively) small profit over its lifetime but investing anything more than acquiring a few exclusives per year is just not going to be worth it. There is no way it is going to be a runaway success and "take over the living room" or create any other pie in the sky synergies. Being aggressive an try to move an extra 10 million units over its lifetime will make no negligible difference to the bottom line of a company as big as MS so why bother? Microsoft is going to get desperate over the next few years to develop or acquire a new line of business that can move the needle and the Xbox brand is honestly just a big waste of time for them.
1.) Businesses? Xbox Phone would be marketed towards kids and teens. Simple as that.
2.) Xbox TV will be the only option to play Halo 7, Gears of War 5, Perfect Dark 2, etc. etc.
1.) Businesses? Xbox Phone would be marketed towards kids and teens. Simple as that.
2.) Xbox TV will be the only option to play Halo 7, Gears of War 5, Perfect Dark 2, etc. etc.
Weren't the shows be available for all Xbox Video users, even on other platforms?
For all those who don't think Microsoft is serious about the xbox one being focused on gaming....This is your best evidence
Don't insult dumpsters like that.The dumpster?
Kinect, Cloud and now TV are all gone.
If it's going to be made by the same people, it kind of does though.
Sure, if you have Windows 8 or a Windows Phone. You're still cutting out all the iOS, Android, Mac, Windows 7, Roku, Kindle and PlayStation users, IE: the vast majority of the market.
Microsoft has very little to gain from Xbox at this point. It's obvious that it will sell moderately well and make a (relatively) small profit over its lifetime but investing anything more than acquiring a few exclusives per year is just not going to be worth it. There is no way it is going to be a runaway success and "take over the living room" or create any other pie in the sky synergies. Being aggressive an try to move an extra 10 million units over its lifetime will make no negligible difference to the bottom line of a company as big as MS so why bother? Microsoft is going to get desperate over the next few years to develop or acquire a new line of business that can move the needle and the Xbox brand is honestly just a big waste of time for them.
No, I mean literally re-branding Windows Phone as Xbox Phone.
They had the right idea with Forward Onto Dawn by making that a digital series that premiered on Xbox Live and then went on to say Netflix and DVD/Blu-Ray so I don't know why they didn't just do that again and lead with both of the new Halo series by Spielberg and Scott.
After those they could have gone a little further with a State of Decay series and built out their content slowly rather than try to rush out and create a full on network of programming. Sucks to hear about so many people losing their jobs but I do think Microsoft could have planned this out a lot better so I hope they learn from this to take a more measured approach.
So the focus on gaming that we saw at e3 wasn't just a flash in the pan I guess. Its a company wide turnaround. Things could get interesting at Microsoft.
Kinect and cloud are still there, so are many TV features.
Well, sort of. They don't seem to be using "The Cloud" anymore, the Kinect isn't integral, and TV didn't even have a chance to get the water cooler cold. I mean if you were to watch their reveal today, the product they were presenting and the one we have today are so different, it should almost be X1.5.
Even if the Halo show is a go, isn't this basically another 180 with the Xbox One? Focusing huge on the Kinect, movies, shows, shared content and so on, and now... it's basically just a normal Xbox.
Guess you didn't get the recent memo from MS CEO saying they'd re-double their efforts and focus even more on Xbox?
Why? I don't think he had anything to do with the TV stuff.joseph staten am cry