stupid posturing aside, I found this aspect of the article probably the most telling:
"While the development team hasn't had a lot of time with the final test hardware, don't simply assume that NBA 2K7 is a mere port of the 360 version of the game. The development team has spent a ton of time trying to respond to a lot of the comments from fans on their boards, and have added a lot of shot animations in the post and new gameplay upgrades, among other new features. They also put in extra time in the motion capture studios to enhance the realism on the court, so players really had a sense of being in a game situation. In fact, Greg Thomas, the president of Visual Concepts pointed out that as they've been spending more and more time with the hardware, they've started realizing that future game titles for both the 360 and PS3 will have to have different development cycles to fully take advantage of each console's power."
The question is, how many other studios will be this dedicated?