So I received a copy of NBA 2K10 today and despite all of the reported issues about the game, I was interested in playing it since I haven't owned an NBA game since 2K7 and I've always loved the gameplay in the 2K games.
So I go to put the game in my 360 and for literally 20 seconds, the dashboard says "Reading..." before it finally starts up the game. I get to the title screen.....and then it freezes and a "This disc is unreadable" message pops up. This is a brand new disc with no scratches or marks or anything on the disc itself. I think "Ok, maybe my disc drive is starting to go bad." I check all of my other 360 games........they work perfectly fine with zero issues. I clear the cache on my 360 and attempt to play 2K10 again....."This disc is unreadable." I clean the disc with a cloth and put in 2K10 again......."This disc is unreadable." I then try another friend's copy of 2K10 on my 360......"This disc is unreadable." And what's even funnier is that when I tried to play 2K9 last year, I had the EXACT same issues.
I'd just about had it, so I then said fuck it, went straight to Best Buy in the evening, managed to get the last copy of NBA Live 10 for $34.99, made plans to sell off 2K10, and then proceeded to enjoy playing Live 10 throughout the night.
So yeah, I'm with Smokey and the others in saying fuck 2K Sports for making this janky piece of shit.