medze said:Many of television statistics are gathered from these "personal diary" type surveys as well in addition to Set Meters. How they distribute Set Meters is apparently random yet not really discussed. I've never known a single person with one of these boxes so I find it only natural to question the credibility of such statistics...
Me neither, I'd be lying if I said the execution of their methodology is transparent. However, I'm not exactly ready to dismiss their numbers as hogwash either.
My issue lies not with the veracity of the numbers (which seemingly puts me at odds with much of the other posters in this thread) but rather how they're being read and interpreted.