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Nintendo’s Sad Struggle for Survival (The Atlantic)

I was expecting a lot better insight from the Atlantic. This and their NMS fluffpiece are kind of embarrassing for them.

The author set out from the start with a point to make and that ruins any real insight the article could have had from a more objective perspective.

I do agree that the great joy of controlling Mario doesn't translate that well to mobile though but it seems like it was a success.
 
On CONSOLE?

Sony has zero. Microsoft has one- (the OG Xbox) but that was their initial entry into the console market..and they still outsold the gamecube.

Handhelds are a different market entirely.

Your logic is based around moving the goalposts, you do know that right? "Handhelds are a different market", "Wii aside", well if you keep creating exceptions to everything in order to support a flimsy logic then everything is true! If you remove your dad from the equation you wouldn't exist.

Sony BLED money on the PS3. So did Microsoft. You sure you wanna talk sustainability as an inviability for Nintendo?
 
Your logic is based around moving the goalposts, you do know that right? "Handhelds are a different market"

handhelds ARE a different market than consoles. I'm not sure how anyone could argue otherwise at this point. The handheld market got obliterated this generation due to competition from phones. The console market did not. It appeals to different consumers for different reasons.

"Wii aside", well if you keep creating exceptions to everything in order to support a flimsy logic then everything is true! If you remove your dad from the equation you wouldn't exist.

The Wii is an outlier that sold far above Nintendo's typical units- and nintendo has no idea how to get that audience back. This is why "Wii aside".

Sony BLED money on the PS3. So did Microsoft. You sure you wanna talk sustainability as an inviability for Nintendo?

I'd be happy to. Did sony lose money with the PS3? Absolutely. But it's ENTIRELY due to Sony's smart handling of that system and their first party IP that built them the goodwill for the PS4- as well as their blockbuster franchises like Uncharted and the Last of Us.

That's the PS4 that's SO successful it's sony's most profitable sector right now, and will remain so for the forseeable future.

So yes, let's talk sustainability for the Playstation brand as opposed to where Nintendo is, I can go all day.
 
The article is very well written and is a good legit games journalism piece that you guys always hanker for.

That may very well be (I didn't have a chance to read it yet). But I'll say that it gets off to a very bad/trollish start by characterizing this as a "sad struggle". If the article really is of the quality you say it is, this is a stupid title for the piece. Even just removing "sad" would probably be fine, though the idea that they're "struggling to survive" at all (sadly or happily) is pretty much bs.
 
How about that 60+ million 3DS sales? And its software sales that didn't tank for the most part?

Dedicated handheld sales are declining worldwide and across every region, including Japan. Why do you think Nintendo opted to go mobile instead of keeping their valuable IPs on a dedicated device? The 3DS selling 60+ million doesn't refute the claim that sales are receding.
 
You can write any article successfully just as long as it contains fear, uncertainty, and doubt.

Nice to see mainstream outlets covering Nintendo. The article is very well written and is a good legit games journalism piece that you guys always hanker for.

I've read better articles on Polygon.
 
survival huh

In the last 10 years:

Wii was the highest selling console of the generation.
Biggest game on a phone ever that created a media storm..
7 games that sold over 20 million copies
Biggest launch of a game on the App Store ever.
Amiibo's were so popular they were selling out everywhere.
NES Mini has sold hundreds of thousands and still in demand.
Was the mascot at the Olympic closing ceremony to begin Japan's turn in 4 years
Opening Nintendo themed areas at Universal Studio.
Over $10 billion in the bank and enough to run a $250 million loss each year for nearly 40 years.


So clearly as you can see, Nintendo is doomed.

I still think Nintendo should go third party because of valid, rational, demonstrable reasons I'm too lazy and tight-fisted to buy their hardware.

On CONSOLE?

Sony has zero.

bull fucking shit
 
Dedicated handheld sales are declining worldwide and across every region, including Japan. Why do you think Nintendo opted to go mobile instead of keeping their valuable IPs on a dedicated device? The 3DS selling 60+ million doesn't refute the claim that sales are receding.

The market is shrinking, yet the 3DS has outsold the PS2 in Japan???? You sure the market didn't explode and is now just being average? I'm not a market analyst but surely it's too early to say?
 
I feel like the author here just wants to shoehorn a narrative to get some cute little literary flourish's like this gem in:

From what is Mario running in Super Mario Run? The answer is as obvious as it is tragic: from the smartphone itself. And in this contest, any victory is pyrrhic. For Nintendo to succeed on iOS is also to admit that its expensive hardware business might be inessential.

Curious how the author neglected to mention that Nintendo's ability to regain mindshare with Pokemon GO has helped make Pokemon that Sun and Moon some of the fastest selling entries in the series. This is a use case that has already proven that smartphone gaming can synergize the "proper" Nintendo offerings.
 
The market is shrinking, yet the 3DS has outsold the PS2 in Japan???? You sure the market didn't explode and is now just being average? I'm not a market analyst but surely it's too early to say?

Lets look at the facts straight from Nintendo themselves

Worldwide: https://www.nintendo.co.jp/ir/en/sales/hard_soft/

Regional: https://www.nintendo.co.jp/ir/library/historical_data/pdf/consolidated_sales_e1609.pdf

Handhelds and mobile dominate Japan, the home console market has been dying there for a while so to say "well 3ds outsold ps2 in Japan everything must be fine" is a niave approach to take in my opinion.

Ask yourself this: if the market isn't shrinking then why would Nintendo put their IPs on a competitors device? And yes, smartphones compete with their dedicated handhelds.
 
I feel like the author here just wants to shoehorn a narrative to get some cute little literary flourish's like this gem in:



Curious how the author neglected to mention that Nintendo's ability to regain mindshare with Pokemon GO has helped make Pokemon that Sun and Moon some of the fastest selling entries in the series. This is a use case that has already proven that smartphone gaming can synergize the "proper" Nintendo offerings.

Yeah I laughed pretty hard at that line. Seemed like the author was trying too hard to be deep.
 
Dedicated handheld sales are declining worldwide and across every region, including Japan. Why do you think Nintendo opted to go mobile instead of keeping their valuable IPs on a dedicated device? The 3DS selling 60+ million doesn't refute the claim that sales are receding.

That opting to go mobile helped promote their franchises. The success of Pokemon Go led to the sudden boom in the franchise that led to the big success of Pokemon Sun and Moon, as well as a slight bump into the sales of older games. Not to mention that the 3DS also enjoyed hardware sales rise too.

And it's not like the 3DS didn't have software sales success on its own. The first portable Smash Bros sold quite high, that Yokai Watch phenomenon in Japan, growth of Monster Hunter overseas, resurgence of Fire Emblem franchise worldwide, etc. Do we discount those just to say that the article is right on the money?
 
so the writer didn't even play a bit of Super Mario Run by calling it an endless runner lol.

I'm not going to deny that it's definitely well researched but the whole writing expels it as a narrative spun against the company. Leaving out information where Nintendo does something new and interesting (like the Switch) and then essentializing them as soley relying on nostalgia for success. That's bullshit. The whole takeway on Super Mario Run was just painful to read. None of it seemed like he actually played the damn game.
 
handhelds ARE a different market than consoles. I'm not sure how anyone could argue otherwise at this point. The handheld market got obliterated this generation due to competition from phones. The console market did not. It appeals to different consumers for different reasons.

They're kind of different, but they're still video game hardware. It's different, but it's not that different and you're ignoring it from your "analysis" simply because it suits your point better.

The Wii is an outlier that sold far above Nintendo's typical units- and nintendo has no idea how to get that audience back. This is why "Wii aside".

This is based on your opinion, not facts. The Wii happened not that long ago, Nintendo failed with its successor, true, but absolutely nothing indicates that they lost the fanbase entirely or that another Wii isn't possible. Unless you can provide me a solid reason, which you can't.

Think about it this way: something happens. You say it won't ever happen again, but don't have anything to back your claim. What you think is more believable, actual historical precedent or your educated guess?

I'd be happy to. Did sony lose money with the PS3? Absolutely. But it's ENTIRELY due to Sony's smart handling of that system and their first party IP that built them the goodwill for the PS4- as well as their blockbuster franchises like Uncharted and the Last of Us.

That's the PS4 that's SO successful it's sony's most profitable sector right now, and will remain so for the forseeable future.

So yes, let's talk sustainability for the Playstation brand as opposed to where Nintendo is, I can go all day.

Sony is winning the generation in a landslide thanks to a combination of factors. This "goodwill" you mention play a part, but you know what else does? How badly Microsoft and Nintendo fucked it up in this generation. How much better priced the PS4 was. How great of a marketing push it got. Hell, even how beautiful the console looks as opposed to the VHS hunk of shit looking the Xbox One is.

Sony is winning because they're very good and Playstation is the strongest brand in the market. Nobody can dispute that, although I do think you're overplaying its blockbuster franchises. The blockbuster franchise is the brand itself.

But I think we might be arguing about different things here. Nintendo made more money than Sony with video games since the Playstation inception. Like a fuckton more. That's the sustainability I mean. You can take that into account or very recent trends and how badly Nintendo fucked up with the Wii U, it's your call.

The 3DS is still the leading video game device for this generation though (it will be surpassed eventually, but my point stands).
 
"Often these games were so similar to previous titles as to be indistinguishable. Sometimes they were re-releases or re-masters. "

Lol this some bullshit.
 
GHcEPjK.jpg

The fact you think Nintendo is somehow immune is laughable. Its primary fanbase is now well into their 20's to even 50's. More and more kids are growing up without a lot of their main franchises. How many kids are excited for a Breath of the Wild versus a Destiny 2 or Minecraft 2 you think? In a globalized world, Nintendo is also struggling against larger and more successful conglomerates. Sony hammered them in the 90's as the tech and franchises moved away. In the early 2000's, Xbox gained a foothold in NA to the point where Xbox 360 was the best selling console in the US over the Wii and PS3. Nintendo was late to the mobile game and even with the success of Pokemon Go and Mario Run, they are more partnerships than anything Nintendo has done. Think about the future of electronics manufacturing. Things like Hololens and PSVR. You think Nintendo can match that tech. Think about how long it takes to make AAA games and the budgets required. Can Nintendo keep up with the large publishers with declining hardware and handheld sales? Many loved and cherished and large brands fall. No one thought Atari or Sega would go away until they did.
 
Didn't read it but if Nintendo stock is at 2000 prices, maybe he's talking about Nintendo in the sense of investment. Or he did and pissed he didn't make any money on his investment..We all know Nintendo makes bank so it's not like their going bankrupt.

If they stay in the handheld and games that kids and adults both enjoy, they'll be around a loooong time. But, their new console/tablet coming soon just doesn't seem like a good idea to me. I mean I don't see people using tablets outside of their homes very often so why go that route? Phones and handhelds, sure. And at home TV's are dirt cheap these days so why the need of the tablet? I don't know, I just think they could have spent the money on more power instead of the screen, portability.
 
That opting to go mobile helped promote their franchises. The success of Pokemon Go led to the sudden boom in the franchise that led to the big success of Pokemon Sun and Moon, as well as a slight bump into the sales of older games. Not to mention that the 3DS also enjoyed hardware sales rise too.

And it's not like the 3DS didn't have software sales success on its own. The first portable Smash Bros sold quite high, that Yokai Watch phenomenon in Japan, growth of Monster Hunter overseas, resurgence of Fire Emblem franchise worldwide, etc. Do we discount those just to say that the article is right on the money?

This line of reasoning is such a stretch to deny hard data. Nintendo die hards first said Nintendo would never go mobile because it would "damage" their brands and cut into the sales of dedicated hardware. They completely misjudged the shifting market. Now the excuse is that they did it to help promote their franchises and spur growth on dedicated devices. I mean come on now, do you really think the typical F2P, Pokémon Go downloading casual smartphone gamer rushed out to drop $200+ on a 3DS and software because they found a mobile game fun for a month? The answer is no. Nintendo looked at the trends and shrinking sales so they adopted the "if you can't beat them join them" approach and dropped mobile games to get a piece of that lucrative market. Obviously it was the right decision because they're making money hand over fist.
 
survival huh



I still think Nintendo should go third party because of valid, rational, demonstrable reasons I'm too lazy and tight-fisted to buy their hardware.

Well two of the points of success you quoted were the result of them doing just that... (Nintendo games on others' platforms)

I'm glad Nintendo is friendlier to customers on other platforms than this post! ;)
 
The fact you think Nintendo is somehow immune is laughable. Its primary fanbase is now well into their 20's to even 50's. More and more kids are growing up without a lot of their main franchises. How many kids are excited for a Breath of the Wild versus a Destiny 2 or Minecraft 2 you think? In a globalized world, Nintendo is also struggling against larger and more successful conglomerates. Sony hammered them in the 90's as the tech and franchises moved away. In the early 2000's, Xbox gained a foothold in NA to the point where Xbox 360 was the best selling console in the US over the Wii and PS3. Nintendo was late to the mobile game and even with the success of Pokemon Go and Mario Run, they are more partnerships than anything Nintendo has done. Think about the future of electronics manufacturing. Things like Hololens and PSVR. You think Nintendo can match that tech. Think about how long it takes to make AAA games and the budgets required. Can Nintendo keep up with the large publishers with declining hardware and handheld sales? Many loved and cherished and large brands fall. No one thought Atari or Sega would go away until they did.
Is this bait? Or copy pasta? Who cares i'll bite
He just posted an image, dude; chill lmao

At no point did they mention that Nintendo was immune. Nintendo has its faults, but it definitely has its place in the market by doing its own thing - as it has from the start
 
I think it's the verbally abusive defenders/apologists that piss me off more than the "Nintendo is doomed" people.

Seriously, stop being dicks to each other.
 
Nintendo is dying.

A unispiring Universal Studios area, a new game console dead before launch, mobile overpriced games on development and plastic overpriced figurines won't save them.

Just sad attemps to stay alive.

Just go third party and save me some money on buying another system, geez.
 
Bamboo 竹;226986785 said:
Nintendo is dying.

A unispiring Universal Studios area, a new game console dead before launch, mobile overpriced games on development and plastic overpriced figurines won't save them.

Just sad attemps to stay alive.

Just go third party and save me some money on buying another system, geez.

You're being satirical right?
 
Nintendo is Doomed threads again.... even before the release of the Switch... That January conference have the Nintendoom troops nervous... They are hitting hard this week.
 
Bamboo 竹;226986785 said:
Nintendo is dying.

A unispiring Universal Studios area, a new game console dead before launch, mobile overpriced games on development and plastic overpriced figurines won't save them.

Just sad attemps to stay alive.

Just go third party and save me some money on buying another system, geez.

That's a LOT of assumptions, dude. :lol
 
This line of reasoning is such a stretch to deny hard data. Nintendo die hards first said Nintendo would never go mobile because it would "damage" their brands and cut into the sales of dedicated hardware. They completely misjudged the shifting market. Now the excuse is that they did it to help promote their franchises and spur growth on dedicated devices. I mean come on now, do you really think the typical F2P, Pokémon Go downloading casual smartphone gamer rushed out to drop $200+ on a 3DS and software because they found a mobile game fun? The answer is no. Nintendo looked at the trends and shrinking sales so they adopted the "if you can't beat them join them" approach and dropped mobile games to get a piece of that lucrative market. Obviously it was the right decision because they're making money hand over fist.

So this didn't happen in real life...


https://www.google.com.ph/amp/www.t...6/8/18/12542206/nintendo-pokemon-go-3ds-sales

http://venturebeat.com/2016/10/26/t...s-the-mobile-megahit-stirs-up-fan-excitement/
 
They're kind of different, but they're still video game hardware.

not sure if serious.

Many, MANY things are "video game hardware." Smartphones are videogame hardware. Tablets are video game hardware. PCs are videogame hardware. Laptops are video game hardware. Hell, you could probably play videogames on a texas instruments scientific calculator if you were so inclined.

What makes a market comes down to serving common needs and the demographics of the buyer. There is little to no crossover between the market buying PS4's, and the ones buying the 3DS. They're barely in competition at all, and aren't subject to the same competitive forces. When the handheld gaming market is getting taken to the cleaners due to competition from phones while consoles and PCs largely ignore them- that's your first clue that they aren't serving the same audience.

This is based on your opinion, not facts. The Wii happened not that long ago

The Wii is a last gen console. launched 10 years ago. This is long enough for me. And the decline of that system happened around 2011, which is oh...about 5 or 6 years. enough time for a new generation.

Nintendo failed with its successor, true, but absolutely nothing indicates that they lost the fanbase entirely or that another Wii isn't possible.

That fanbase is gone. It's gone for Nintendo with the Wii, it's gone for Microsoft with Kinect. There is no "Wii2" that will ever approach the numbers of the original. And it's very telling that neither Microsoft NOR Nintendo are even attempting to win back any kind of audience with motion controls. That interface is dead and no player major or minor is attempting to bring it back in any serious way.

Unless you can provide me a solid reason, which you can't.

It's not my job to convince unreasonable people. you want to ignore facts and not use common sense, your call.

Think about it this way: something happens. You say it won't ever happen again, but don't have anything to back your claim. What you think is more believable, actual historical precedent or your educated guess?

Historical precedent says Nintendo loses market share in console land one generation after another like clockwork- Wii aside. So what does that likely say for their prospects going forward? Historical precedent backs my argument more than it does yours.

Sony is winning the generation in a landslide thanks to a combination of factors. This "goodwill" you mention play a part, but you know what else does? How badly Microsoft and Nintendo fucked it up in this generation. How much better priced the PS4 was. How great of a marketing push it got. Hell, even how beautiful the console looks as opposed to the VHS hunk of shit looking the Xbox One is.

All of that goes back to Sony's investment in the PS3. Without working their asses off to build the brand, build their IP, *change their hardware strategy entirely* by looking at what did NOT work, there is no success with the PS4. Did microsoft mess up? sure they did. But you could easily argue Microsoft's success with the 360 was more due to SONY dropping the ball than it was anything Microsoft did. Outselling Sony 2:1 or 3:1 in the US again wasn't happening- again, largely because of the goodwill sony built with the PS3 in the later half of the generation.

That's IP, that's marketing, that's building PSN into something that wasn't a flaming pile of garbage next to live, that's giving out free games to lock gamers into the ecosystem.


But I think we might be arguing about different things here. Nintendo made more money than Sony with video games since the Playstation inception. Like a fuckton more. That's the sustainability I mean. You can take that into account or very recent trends and how badly Nintendo fucked up with the Wii U, it's your call.

The 3DS is still the leading video game device for this generation though (it will be surpassed eventually, but my point stands).

You're confusing handheld revenue with console revenue. Again, different markets.

Nintendo's HUGE PROFITS come from dominating the highly profitable handheld sector while they struggled for marketshare in the console sector. where do you think Nintendo would have been during the Gamecube or WiiU years without the GBA, DS, or 3DS? If you have any answer other than "out of business" it's wrong.

Now that the handheld sector is under serious threat from tablets and phones, those "HUGE PROFITS" are no longer possible- and since Nintendo has no idea what to do in the console space, they're looking desperately for something that will allow them to stay viable if and when the dedicated handheld market goes bust. Sustainability isn't about what you did ten years ago, it's where your business will be ten years from now.

Sony doesn't have that problem. the PS4 is bringing in a lot of money (and the PS5 likely will as well when that's out in a few years) but even if it collapsed tomorrow- they're already building the infrastructure that allows "Playstation" to play on any device with a network connection. You can already play PS games on a smart TV with no other hardware. In terms of "who's sustainable" between the two it's Sony by quite a bit.
 
Saw this news story pop up on my phone last night on Google now. Immediately let google know I didn't want to hear any other news from the atlantic, lol.
 
Bamboo 竹;226986785 said:
Nintendo is dying.

A unispiring Universal Studios area, a new game console dead before launch, mobile overpriced games on development and plastic overpriced figurines won't save them.

Just sad attemps to stay alive.

Just go third party and save me some money on buying another system, geez.

Nintendo isn't dying. Yes the Wii U was a disaster by every conceivable measure but amiibo and mobile games from them were cultural phenomenons. Take Pokémon Go for example: I live in a major midwestern city and after release the streets were flooded with people wandering around glued to their phones. Pokestops turned into social gathering places where complete strangers bonded over shared nostalgia. Every single bar in the city had some variation of Pokémon themed shots and some started offering up chargers for Go players draining their battery life.
 
I wonder how people reconcile the fact that, outside of the Wii, Nintendo consoles have progressively sold fewer and fewer units.

Sure people will point to their bank balance, built up during the Wii/DS lightning in a bottle days, but that can only sustain them so long.

The trend has been downward ever since the NES, with the one sole outlier of a console being the Wii. Same with handhelds and the DS.

The people that say Nintendo will eventually fade into obscurity aren't crazy, the data suggests this to be the case. They got lucky with the Wii/DS fad, which probably put off their eventual demise by about 10 years, but it didn't change their fate. It didn't change the downward trend, which went back into full force with the WiiU.

You can't base your argument on the long term success of Nintendo on one, single, outlier data point (the Wii) while ignoring every other data point.
 
Save you all trouble;

"Nintendo is doomed!"
"It prints money!"
"Switch will save us!"
"Nintendo should quit!"
Yes, knee jerk mockery and dismissal is the perfect response to an article about Nintendo's missteps. All of their recent ventures have been perfectly executed, why would anyone lament how much more successful they could be when they're already the best they can be at everything.
 
I wonder how people reconcile the fact that, outside of the Wii, Nintendo consoles have progressively sold fewer and fewer units.
So outside of their successes they're failures? You can't just remove a large chunk of their recent history to make your point.

Nothing about Nintendo is sad, struggling, and they aren't merely trying to survive. This article paints Nintendo in a dire situation which they're not in. It dismisses their recents successes as accidents that they just fell in to which is painfully condescending.
 
not sure if serious.

Many, MANY things are "video game hardware." Smartphones are videogame hardware. Tablets are video game hardware. PCs are videogame hardware. Laptops are video game hardware. Hell, you could probably play videogames on a texas instruments scientific calculator if you were so inclined.

What makes a market comes down to serving common needs and the demographics of the buyer. There is little to no crossover between the market buying PS4's, and the ones buying the 3DS. They're barely in competition at all, and aren't subject to the same competitive forces. When the handheld gaming market is getting taken to the cleaners due to competition from phones while consoles and PCs largely ignore them- that's your first clue that they aren't serving the same audience.



The Wii is a last gen console. launched 10 years ago. This is long enough for me. And the decline of that system happened around 2011, which is oh...about 5 or 6 years. enough time for a new generation.



That fanbase is gone. It's gone for Nintendo with the Wii, it's gone for Microsoft with Kinect. There is no "Wii2" that will ever approach the numbers of the original.



It's not my job to convince unreasonable people. you want to ignore facts and not use common sense, your call.



Historical precedent says Nintendo loses market share in console land one generation after another like clockwork- Wii aside. So what does that likely say for their prospects going forward? Historical precedent backs my argument more than it does yours.



All of that goes back to Sony's investment in the PS3. Without working their asses off to build the brand, build their IP, *change their hardware strategy entirely* by looking at what did NOT work, there is no success with the PS4. Did microsoft mess up? sure they did. But you could easily argue Microsoft's success with the 360 was more due to SONY dropping the ball than it was anything Microsoft did. Outselling Sony 2:1 or 3:1 in the US again wasn't happening- again, largely because of the goodwill sony built with the PS3 in the later half of the generation.

That's IP, that's marketing, that's building PSN into something that wasn't a flaming pile of garbage next to live, that's giving out free games to lock gamers into the ecosystem.




You're confusing handheld revenue with console revenue. Again, different markets.
.

"No true scotsman"

Doctor Avatar said:
They got lucky with the Wii/DS fad

The strategy there was very calculated and deliberate.
 
I wonder how people reconcile the fact that, outside of the Wii, Nintendo consoles have progressively sold fewer and fewer units.

Sure people will point to their bank balance, built up during the Wii/DS lightning in a bottle days, but that can only sustain them so long.

The trend has been downward ever since the NES, with the one sole outlier of a console being the Wii. Same with handhelds and the DS.

The people that say Nintendo will eventually fade into obscurity aren't crazy, the data suggests this to be the case. They got lucky with the Wii/DS fad, which probably put off their eventual demise by about 10 years, but it didn't change their fate. It didn't change the downward trend, which went back into full force with the WiiU.

You can't base your argument on the long term success of Nintendo on one, single, outlier data point (the Wii) while ignoring every other data point.

Nintendo is already pretty obscure as is. Mario Run and Pokémon GO helped Nintendo a lot this year in that department. The Wii U did nothing for Nintendo, as much as the dedicated fanbase may love it.

2017 will be a decisive year for them.
 
The fact you think Nintendo is somehow immune is laughable. Its primary fanbase is now well into their 20's to even 50's. More and more kids are growing up without a lot of their main franchises. How many kids are excited for a Breath of the Wild versus a Destiny 2 or Minecraft 2 you think? In a globalized world, Nintendo is also struggling against larger and more successful conglomerates. Sony hammered them in the 90's as the tech and franchises moved away. In the early 2000's, Xbox gained a foothold in NA to the point where Xbox 360 was the best selling console in the US over the Wii and PS3. Nintendo was late to the mobile game and even with the success of Pokemon Go and Mario Run, they are more partnerships than anything Nintendo has done. Think about the future of electronics manufacturing. Things like Hololens and PSVR. You think Nintendo can match that tech. Think about how long it takes to make AAA games and the budgets required. Can Nintendo keep up with the large publishers with declining hardware and handheld sales? Many loved and cherished and large brands fall. No one thought Atari or Sega would go away until they did.

lol at the bolded. they can easily match that if they want to. in the very best case, if the Unity boss is right (very big assumption) and VR becomes mainstream in 2020, other people will have done all the expensive R&D and Nintendo can just license it for a new console at that point. and that is the worst situation for Nintendo, that somehow VR becomes mainstream

loved and cherished brands have gone away before...loved like MS or Sony. chances are bigger of MS getting tired of having a console losing them money or trying to kill pc gaming than Nintendo going away. MS is extremely fickle about money losing ventures. The PS3 was such a disaster it would have killed Nintendo if it was their console, and may have been easily the end of the PS brand if somehow Sony didn't have faith in it.
 
Saw this news story pop up on my phone last night on Google now. Immediately let google know I didn't want to hear any other news from the atlantic, lol.

My only explanation is that "Nintendo is doomed" articles attract clicks like no other, because we have been hearing almost to the letter all this arguments for over 20 years now. As I said before, incredibly disappointing coming from the Atlantic, like seriously, what kind of serious publication has a such a sensationalist headline? it's straight out of a reddit/gaf rant.
 
The Atlantic said:
The Japanese video-game giant Nintendo has had a rough decade.
Half decade, sure--but the first half of that decade was the time of their biggest success ever. This is like saying Sony had a rough 2000-2010, forgetting about the PS2.
 
This line of reasoning is such a stretch to deny hard data. Nintendo die hards first said Nintendo would never go mobile because it would "damage" their brands and cut into the sales of dedicated hardware. They completely misjudged the shifting market. Now the excuse is that they did it to help promote their franchises and spur growth on dedicated devices. I mean come on now, do you really think the typical F2P, Pokémon Go downloading casual smartphone gamer rushed out to drop $200+ on a 3DS and software because they found a mobile game fun for a month? The answer is no. Nintendo looked at the trends and shrinking sales so they adopted the "if you can't beat them join them" approach and dropped mobile games to get a piece of that lucrative market. Obviously it was the right decision because they're making money hand over fist.

What would you ascribe Sun and Moon's record-breaking performance and the 3DS's YOY rally in the aftermath of Go to, just out of interest?
 
I wonder how people reconcile the fact that, outside of the Wii, Nintendo consoles have progressively sold fewer and fewer units.

Sure people will point to their bank balance, built up during the Wii/DS lightning in a bottle days, but that can only sustain them so long.

The trend has been downward ever since the NES, with the one sole outlier of a console being the Wii. Same with handhelds and the DS.

The people that say Nintendo will eventually fade into obscurity aren't crazy, the data suggests this to be the case. They got lucky with the Wii/DS fad, which probably put off their eventual demise by about 10 years, but it didn't change their fate. It didn't change the downward trend, which went back into full force with the WiiU.

You can't base your argument on the long term success of Nintendo on one, single, outlier data point (the Wii) while ignoring every other data point.

The trouble with that argument is it also applies to Sony. Apart from the PS2 (which doesn't count because everyone bought because cheap DVD player hype), every console has sold less than the previous one.
 
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