Everything is being unveiled before E3 anyways. E3 loses relevancy with each passing year.
Posting what I was going to post in the other thread.
English version available: http://www.nintendo.co.jp/ir/en/library/events/130425/index.html
ND is like christmas every monthKind of depressing, but I hope they have some good news in Nintendo Directs that week.
It just feels hollow. For me E3 is like Christmas, and part of it is gone now.
And then it happens and no one says that.
From the closed thread:
The media will pay Nintendo dust.
As if them not being at E3 was bad enough, Sony and MS will be showing off their new consoles which will only further direct attention away from the Wii U.
Reposting:
I think the logic here is that the conference was trying to appeal to 4 groups at once:
1. Gamers
2. The Press
3. Retailers
4. Investors
who all have very different expectations, needs, and wants about information. A gamer is less interested in sales charts than a retailer, for example.
So, rather than trying to cater to all four at once, they're splitting up the events in the hope of catering more directly to everyone.
1. Game information/announcements for Gamers via internet/NDs
2. Experiences & demos for the press, plus a specific closed event
3. Closed event for Retailers
http://www.nintendo.co.jp/ir/en/library/events/130425/04.html
So there is going to be something at e3? I thought they would do nothing.
What happens when the demos go directly to the consumers also? Your average WiiU owner becomes his own source of information. He has the demo on his WiiU (there is no need to read the biased/unbiased crap of IGN / EDGE or whatever) and makes his own mind up about the game demoed.
Someone was going to do this eventually.
Not surprised it was Nintendo.
This doesn't imply I think this was a good idea or a natural evolution right this second, but eventually these conferences were going to be worth less in advertising than they pay out.
Pretty much everyone said E3 was irrelevant last year and the year before that.
Reposting:
I think the logic here is that the conference was trying to appeal to 4 groups at once:
1. Gamers
2. The Press
3. Retailers
4. Investors
who all have very different expectations, needs, and wants about information. A gamer is less interested in sales charts than a retailer, for example.
So, rather than trying to cater to all four at once, they're splitting up the events in the hope of catering more directly to everyone.
1. Game information/announcements for Gamers via internet/NDs
2. Experiences & demos for the press, plus a specific closed event
3. Closed event for Retailers
What happens when the demos go directly to the consumers also? Your average WiiU owner becomes his own source of information. He has the demo on his WiiU (there is no need to read the biased/unbiased crap of IGN / EDGE or whatever) and makes his own mind up about the game demoed.
You can still have those smaller events alongside your main E3 conference. Nintendo has a huge image problem in the West, they need to take any chance they get to turn their Wii U ship around. That means showing up to Western media events and treating them like a big deal, throwing a bone to Spike VG Awards reveals, anything to get your products in the same breath as Nextbox and PS4.
With the huge blowouts MS and Sony are preparing their lack of third and first party support would be way too obvious in comparison.
Besides, they ate still trying to chase the fleeting casual unicorn and they know E3 and specialised press do nothing for them.
What happens when the demos go directly to the consumers also? Your average WiiU owner becomes his own source of information. He has the demo on his WiiU (there is no need to read the biased/unbiased crap of IGN / EDGE or whatever) and makes his own mind up about the game demoed.
With the huge blowouts MS and Sony are preparing their lack of third and first party support would be way too obvious in comparison.
Besides, they ate still trying to chase the fleeting casual unicorn and they know E3 and specialised press do nothing for them.
My one real concern is their image. E3 is a global GAMING event. Im concerned about them retreating from a conference where they have everyone's attention and holing themselves up in their Nintendo "Preaching to the Choir" Directs that only fans will be paying attention to.
Not to mention I'll be incredibly skeptical of the opinions of any press that get invited to play the software at these special events.
One positive of the E3 format is that everyone at the show gets a chance at your games, which usually results in more varied and objective opinions fed to us, the consumers.
Nintendo hording info on their products for these special events reeks of them trying to control the dialogue a bit too much.
But we'll see.
I'd agree with you if the last couple E3's didn't leave me feeling like all I got for Christmas was socks.Kind of depressing, but I hope they have some good news in Nintendo Directs that week.
It just feels hollow. For me E3 is like Christmas, and part of it is gone now.
They specifically said they're holding special events for the media. It'll probably be even more focused and direct and catered to what they need to know to report on the games.Except E3 conferences are also attended by Time, NYT, USA Today, WSJ, CNN, and all sorts of mainstream media.
That's why I'm not sure this is a good idea. It feels like they're retreating further into some niche where they won't be getting as much coverage.
You can still have those smaller events alongside your main E3 conference. Nintendo has a huge image problem in the West, they need to take any chance they get to turn their Wii U ship around. That means showing up to Western media events and treating them like a big deal, throwing a bone to Spike VG Awards reveals, anything to get your products in the same breath as Nextbox and PS4.
Return of Nintendo Space World?
Way to lock the original thread as the dupe...
People seem to be confused and think that Nintendo is abandoning E3 for some reason... in reality, E3 has been a dying beast for YEARS and the E3 organizers have known this. That's why they tried redoing the rules, trying to truly make it press only. Banning booth babes for a year, etc etc etc. They keep caving because the E3 organizers are desperately trying to keep making money.
The thing is, NONE of the big 3 need E3 anymore. It's just become a costly (millions and millions of dollars) tradition. Nintendo is just the first to say "Meh... we don't really need E3 anymore." Sony and Microsoft will follow suit either this year, or in the coming years, you can be sure of it.
Return of Nintendo Space World?
From the closed thread:
What is the difference in having announcements made on stage at a conference, rather than a targeted E3 video special?
What is the difference in having announcements made on stage at a conference, rather than a targeted E3 video special?
It seems the press will get their own presentation and hands-on event.
I don't see a problem with this. This is clearly the future of the press conferences.
At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software. Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.