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[opticalmace]

edit
Isotope beat me to it

Yeah, I like this one way more. Reminds me of the PS2 box.. or at least one of the boxes. I think it was mostly blue?

 

[Diprosalic]

can't wait to throw this in to the trash.

 

[Peltz]

Note that this box only comes with the system when you purchase it via the My Nintendo Store in Japan.

Luckily, this system is region free if you want to go that route.

 

[Mr E.]

Looks like a Dominoes Pizza box.

 

[SinCityAssassin]

Luckily, this system is region free if you want to go that route.

Can't buy the system with that box if it's sold out for the next decade

 

[Fliesen]

It is beautiful. Mysterious, stylish, bold. Kind of how Sony would advertise themselves in the early PS2 era.

Sony was in a different situation. They had established a behemoth of a brand with their original Playstation, so the box could get away with just saying "P S 2"

Seeing as Nintendo is trying to sell a new console, with a new name - succeeding the branding failure that was the Wii U - they need to show the product.

 

[Guevara]

can't wait to throw this in to the trash.

You don't keep all your boxes? Monster.

 

[Astral Dog]

It looks very Wii uish

 

[RampagingSoul]

The main reason why they're showing the product is to display the modes of play: TV Mode with JoyCons in grip and, then, Portable Mode.

The box brings across this to customers not in the know. Depends on what side is facing the customer is displays though...

 

[Dark Cloud]

Nice I guess. It's just a box I'll throw away and never care about.

 

[opticalmace]

You don't keep all your boxes? Monster.

Maybe he meant Switch in the trash, keep the box. lol

 

[dracula_x]

Note that this box only comes with the system when you purchase it via the My Nintendo Store in Japan.

already sold out, btw

from now it will be similar packaging like in US/EU

 

[Rezae]

Perfect. No idea why Sony ever strayed from the iconic blue PS2 minimalist packaging. I love this kind of look, including on game cases too. The less, the better. Really jumps out in a sea of crap.

edit: Oh the U.S. gets the box for dummies huh? I can't tell what's going on.. some images are loading some aren't.

 

[Pif]

Really looks like an Apple product.

Nintendo nailed it this time. Simple and obvious.

 

[MvmntInGrn]

Nice I guess. It's just a box I'll throw away and never care about.

Cmon, you don't let your new console boxes linger around for awhile when you get a new system? Might as well look good doing it.

I still use the Wii one with its two shelves to hold my old GBA games.

 

[Kindekuma]

I'm glad Nintendo is going back to the red/white color scheme. The white/blue/silver color scheme of the Wii/Wii U days just never really felt right to me.

 

[Okami Haundo]

Perfect. No idea why Sony ever strayed from the iconic blue PS2 minimalist packaging. I love this kind of look, including on game cases too. The less, the better. Really jumps out in a sea of crap.

edit: Oh the U.S. gets the box for dummies huh?

Pretty sure that everyone gets that box. The one people are foaming at the mouth for is a "custom" console from the Japanese web store. The retail version looks the same for all regions if I'm not mistaken.

 

[SomedayTheFire]

I've been trying to figure out what the image on the screen reminded me of and I've finally realised

 

[Astral Dog]

 

[Cymbal Head]

I usually keep my console boxes. They're sturdy basement-or-attic storage material.

 

[Rodin]

It's ok, simple looking and perfectly clear. The japanese limited box looks a lot better though.

Yeah, I like this one way more. Reminds me of the PS2 box.. or at least one of the boxes. I think it was mostly blue?

Yes.

That was a sexy box too.

 

[Oregano]

Jesus the shot of the hand holding the Wii. It's nearly 1:1 with Switch promo shots.

 

[GRaider81]

Nice box for recycling.

 

[LogN]

Should have US box art soon also.

 

[Sammy Samusu]

My local Best Buy had this poster up just some days ago and I almost freaked out. I thought they were taking new pre-orders.

 

[kraspkibble]

i like it but it bothers me that we don't see it with the joycons attached. needs to have it with both the joycons attached in handheld mode and it docked with the joycons detached.

i know it shows it on the side but it needs to be on front.

 

[The perfect Dark]

I don't know why the WiiU happened. This system was so awkward and ugly compared to the Wii and (now) the Switch.

 

[Pinky]

I still can't believe this thing is out in 2 weeks. Feels surreal.

 

[Fliesen]

i like it but it bothers me that we don't see it with the joycons attached. needs to have it with both the joycons attached in handheld mode and it docked with the joycons detached.

i know it shows it on the side but it needs to be on front.

totally. Where's the kickstand love?

 

[Glassboy]

That Japanese box is giving me ps2 vibes. Which in my opinion is the goat console box.

 

[serenewarfare]

My local Best Buy had this poster up just some days ago and I almost freaked out. I thought they were taking new pre-orders.

I'm still miffed that the BB I ordered from isn't doing a midnight release. You'd think at least one in Orlando would.

 

[KHlover]

MyNintendo box doesn't have the dog face, so regular retail box is superiour imo

 

[pinkurocket]

I love a nice box.

 

[Lumpy Onion]

I'm not getting one but damn that red box is sexy as hell. Love it.

 

[what-ok]

i don't get the hard-on for the Japanese box.

As some have pointed out, it's not the box that will sit on retail shelves in Japan.
And a retail box needs to show the product. Even minimalist-as-fuck Apple puts their product front and center on their packaging. A shoe box won't sell a 300 bucks piece of hardware.

As for the display box in the OP, i like the front, i'm unsure about the back. I wouldn't have minded them putting more emphasis on the 2 other "modes" (kickstand and handheld). Right now, the back doesn't show a mode you can game in, but rather the transitional phase. The kickstand is nowhere to be seen.

It's a matter of taste and design. Design might be approached objectively but it's more common for many to take a subjective stance. The promotion preceding the box art release in Japan may be different than other regions. In Japan they are reaching people who already know what the Switch is and a beautifully designed box says a lot to a generation that cares more about modern aesthetics. Something as simple as the colors RED and WHITE represented in the Japanses flag make a statement and there is so much more to the design than many may not appreciate outside of Japan.

 

[Diprosalic]

You don't keep all your boxes? Monster.

Why would i? These things have no value and never will. They literally are cartons that take up quite a lot of space.

 

[BRocknRolla]

Why would i? These things have no value and never will. They literally are cartons that take up quite a lot of space.

Only reason to keep them would be for warranty purposes or if you intend to resell them. So I keep mine as long as I still have the console.

 

[Got]

Note that this box only comes with the system when you purchase it via the My Nintendo Store in Japan.

damn that's sexy

you monster

 

[Milennia]

going to see logan then picking this up in the same night, pure bliss


my favorite launch boxes are limited to the 360 and probably the wii.

 

[brawly]

I get why they show the system, but the pure red one is fucking sexy. PS2-esque.

 

[Suburban Thug]

Prefer the red box but I suppose the packaging doesn't really matter

 

[MikeyKlump]

Who cares what the box looks like in all honesty. It's not going to result in more sales.... would it?

 

[Milly Osworth]

Only a few days until NX :OOOOO

 

[Darklor01]

you monster

LOL! Sorry, couldn't resist. I like to play around like that as a joke. Kind of like this one...

 

[Got]

LOL! Sorry, couldn't resist. I like to play around like that as a joke. Kind of like this one...

lol

 

[J@hranimo]

Only a few days until NX :OOOOO

What's a NX? :^)

 

[TheGreatMightyPoo]

Boring box but in a professional mature way.
That red Japanese box is cooler but not descriptive.

 

[ElectricBlanketFire]

Who cares what the box looks like in all honesty. It's not going to result in more sales.... would it?

Packaging is incredibly important for most any product.

 

[MikeyKlump]

Packaging is incredibly important for most any product.

But how could anyone here know how it'll affect any sort of bottom link.. you know? Not like anyone here would be swayed based on the packaging anyways.

 

[Pinky]

Who cares what the box looks like in all honesty. It's not going to result in more sales.... would it?

The company trying to sell their product certainly cares. You want your packaging to draw the attention of the consumer, no?

But how could anyone here know how it'll affect any sort of bottom link.. you know? Not like anyone here would be swayed based on the packaging anyways.

No one here would be swayed because this is a forum for gaming enthusiasts. What about the average parent or casual gamer who's looking for a new gaming device? Those are the ones you need to grab the attention of with your packaging material/design.