NPD November 2011 Sales Results [Update 7: Skyrim, CoD Wii, PC Retail Sales Up 57%]


Jan 21, 2008
NPD Coverage: October 30 - November 26 (4 weeks)


Total retail sales: $3 billion (+0.4%)
Total non-PC retail sales: $2.93 billion (-0.5%)
Total software: $1.74 billion (+16%)
Non-PC hardware: $982.4 million (-9%)
Non-PC software: $1.67 billion (+15%)
Accessories: $273.8 million (-34%)

(Physical retail copies only.)

1. Call of Duty: Modern Warfare 3 (360, PS3, WII, PC)** Activision Blizzard 8.99 million (Less than 100K on Wii, even less on PC Retail)
2. Elder Scrolls V: Skyrim (360, PS3, PC)** Bethesda Softworks - 2.8 million
3. Battlefield 3 (360, PS3, PC)** Electronic Arts
4. Assassin's Creed: Revelations (360, PS3, PC) Ubisoft - ~1.26 million
5. Just Dance 3 (Wii, 360) Ubisoft
6. Madden NFL 12 (360, PS3, Wii, PSP, PS2)** Electronic Arts
7. Uncharted 3: Drake's Deception (PS3)** Sony - 700k
8. Saints Row: The Third (360, PS3, PC)** THQ
9. The Legend of Zelda: Skyward Sword (WII) ** Nintendo
10. Batman: Arkham City (360, PS3, PC)** Warner Bros. Interactive

**(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

xx. Super Mario 3D Land (3DS) Nintendo - 625k
xx. Rayman Origins (WII, 360, PS3 not in order) Ubisoft - 50k


360 - 1.7 Million (+24%)
PS3 - ~900K (+70%)
WII - 860k (-32%)
3DS - 795k
NDS - 350k (-77%)

NPD said:
Overall, the new physical portion of industry sales was essentially flat versus last November. While content sales grew substantially thanks to a great slate of new content, a decline in average retail price in all categories with the exception of portable hardware resulted in flat dollar sales even though unit sales grew for console hardware, as well as console, portable, and pc software...

This is the fourth consecutive month in which the Xbox 360 has been the top selling hardware system. The gap between 360 sales and sales of the next best selling platform was the largest we’ve seen since December 2008 when the Nintendo DS was the top selling system.

The month-over-month sales increase versus October that all systems realized is in line with the range we typically see going into November, so hardware performed in line with typical seasonality trends

This November marks the best November on record for sales of new physical content. November 2008 was previously the best November on record

In one month, Elder Scrolls V: Skyrim is just about half a million units shy of matching Elder Scrolls IV: Oblivion in lifetime sales. Its first month performance was a five-fold increase over Oblivion’s first month sales. The game garnered outstanding review scores

When looking at the top 10 best selling titles at the SKU level, both Super Mario 3D Land and Halo: Combat Evolved Anniversary would have been included

Even with Call of Duty coming to market, Battlefield 3 was the third best-selling game of the month, and is now the best-selling title under the Battlefield property

“The critically acclaimed Batman: Arkham City sold well in month two at retail and is now just shy of Batman: Arkham Asylum’s lifetime unit sales
Nintendo said:
Nintendo 3DS and Wii Cross Major Milestones after Record-Breaking Black Friday

Strong sales on Black Friday pushed the U.S. installed base of the Wii™ system to 37.7 million units and helped the Nintendo 3DS™ system surpass the first-year totals of the Nintendo DS™ system (2.37 million) after only eight months on the market, according to the NPD Group, which tracks video game sales in the United States. Other milestones reached in November include:


The Super Mario 3D Land™ game for Nintendo 3DS sold more than 625,000 units and is the fastest-selling portable Super Mario™ title in U.S. history.
The Legend of Zelda™: Skyward Sword for the Wii system had the biggest first day in franchise history and sold more than 600,000 units in its first week.


Nintendo sold more than 2 million combined hardware units in November. This includes more than 860,000 Wii systems, more than 795,000 Nintendo 3DS units and more than 350,000 units of the Nintendo DS family of systems.
Nintendo 3DS had its biggest single month of sales, representing an increase of more than 215 percent over the previous month, and has now sold nearly 2.5 million units since launch.
Wii had its biggest Black Friday ever with more than 520,000 units sold. Full-month sales increased by more than 245 percent over the previous month.

“Great software and unparalleled value drove momentum on Black Friday and through November,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “Both Nintendo 3DS and Wii have already set records, and we’ve still got the bulk of the shopping season to go. People are flocking to our bundles and the fun of Mario and Zelda that can only be found on Nintendo systems.”For more information about Nintendo, visit
Microsoft said:
November 2011 highlights from the NPD Group, an independent market research firm that tracks the digital entertainment industry, include:

· Holding 49 percent share of the overall current-generation console market, Xbox 360 sold 1.7 million units in November, maintaining the number-one console spot in the U.S. for 2011. This marks the ninth consecutive month Xbox 360 has had more than 40 percent of the current-generation console market share, and eleventh straight month the Xbox was the top selling console in the U.S.

· Xbox 360 unit sales grew 23 percent year over year in November.

· Total retail spend on the Xbox 360 platform in November (hardware, software and accessories) reached $1.4 billion, the most for any console in the U.S.

· During the month of November, Xbox 360 held four of the top 10 console game titles including: “Call of Duty: Modern Warfare 3,” “Elder Scrolls V: Skyrim,” “Assassin’s Creed: Revelations” and “Battlefield 3”.
Sony said:
"PlayStation 3 is off to a phenomenal start to the holiday season, recording the best ever Black Friday sales period in the console's five-year history. According to the November NPD report the PS3 saw a 70% increase in hardware and a 30% increase in software year-over-year," said Patrick Seybold, Sr. Direcrtor of Corporate Communications at SCEA.
Ubisoft said:
-For November, Ubisoft is the only publisher with two games in NPD’s top five list of best-selling games: Assassin’s Creed Revelations (No. 4) and Just Dance 3 (No. 5).

-Sales of Assassin’s Creed Revelations are up year over year to its predecessor Assassin’s Creed Brotherhood (Nov. 2010) by 10 percent.

-Just Dance 3 continues to garner excellent sales momentum on the Nintendo Wii system. Just Dance 3 was the No. 1 Wii game for the month of November.

-The Just Dance franchise has produced the No. 1 Wii game for the past 13 of 14 months of NPD reports (Just Dance 3 twice, Just Dance 2 ten times, Just Dance Summer Party once).

-Dance fever continues to captivate America. As of today’s NPD report, Ubisoft has 72 percent market share among dance video games for calendar year 2011 with its recent dance game releases of ABBA You Can Dance, The Black Eyed Peas Experience, Just Dance 3 and Just Dance Kids 2.
noobie said:
Overall video game software and hardware sales remained flat in November, thanks to reduced hardware sales. But the decline in consoles sales were offset by strong software sales and a huge jump in boxed PC games, according to November retail sales data from NPD Group. November saw a year-over-year decline in sales by 0.5 percent, with hardware sales down by nine percent, falling from $1.08 billion last year to $982.4 million this year. Peripheral sales were also on the decline in November by 34 percent.

Xbox 360 and PS3 software sales were decent in November, lead to highs by Modern Warfare 3, Battlefield 3, Assassin's Creed: Revelations, Just Dance 3 and the wonderful Elder Scrolls V: Skyrim. Modern Warfare 3 sold 8.99 million units across all formats in November, with Skyrim finishing a surprising second with 2.8 million units.

PC boxed retail sales also surprised analysts, jumping 57 percent year-over-year. Details on what was driving these numbers were not detailed, but one would imagine that games such as Battlefield 3, Modern Warfare 3, and Skyrim had a lot to do with those surging numbers


Oct 25, 2007
Fairbanks, AK
Pretty, pretty good
As for software, November was quite impressive. Said Frazier, "This November marks the best November on record for sales of new physical content. November 2008 was previously the best November on record.”


Jul 23, 2006
Mario 3D land sold half a million copies according to Reggie and didn't chart, so the top 10 are all >500k I guess


Jun 8, 2004
Heres hoping Nintendo learn from this Zelda bomb and do the Uncharted thing and give us more games in less time, 5-6 year between main entries is just too much :p


Jan 2, 2007
Notable absence: No Halo Anniversary
I told everyone this in the fall bomba thread, there is no precedence for HD port-ups selling millions of units, no matter how popular the previous game was. Everyone who cares about Halo has beaten the game dozens of times in the past decade, and the multiplayer is just map packs for Reach.


Jan 21, 2008
The gap between 360 sales and sales of the next best selling platform was the largest
we’ve seen since December 2008 when the Nintendo DS was the top selling system.
December 2008:

NDS - 3.04 million
WII - 2.15 million

GAP - 890k


Nov 25, 2010
I hope Saints Row 3's actual numbers were good, for THQ's sake. And it beat out Skyward Sword!


May 9, 2011
I am really surprised that Saints Row charted and got as high as it did. I need to see how low the numbers are before I laugh about it outselling zelda though.
Jun 7, 2004
Is this just in anticipation of the numbers being released or what? First time I can recall that an NPD thread started with no unit numbers at all...
Aug 24, 2009
skyrim doesnt deserve its sales. It really sends the message that bugs at launch are okay as long you fix it several months down the line.


Oct 23, 2010
Bloomington, IN
Congrats to Uncharted and Batman making the top 10 in a really competitive month. Surprised to see Uncharted outsell Zelda.

I would congratulate Skyrim too (I've really really been loving the game), but I can't help but feel that they don't deserve that much considering their awful handling of the PS3 version. Luckily my PS3 version post-patch hasn't had many issues, but others are still shit.