NPD Sales Results For January 2011 [Up4: Analyst Data (Lots Of Games)]

EviLore

Expansive Ellipses
#1
4-week reporting period: 1/2/11 through 1/29/2011


Software (New Physical Retail only; across all platforms incl. PC)
01. Call of Duty: Black Ops* (360, PS3, WII, NDS, PC) Activision Blizzard
02. Just Dance 2 (WII) Ubisoft
03. Dead Space 2* (360, PS3, PC) Electronic Arts - 452K
04. Little Big Planet 2* (PS3) Sony - 353K
05. Zumba Fitness: Join the Party (WII, 360, PS3) Majesco
06. NBA 2K11 (360, PS3, PSP, WII, PS2, PC) Take 2 Interactive
07. Assassin's Creed: Brotherhood* (360, PS3) Ubisoft
08. Dance Central (360) MTV Games
09. Michael Jackson The Experience* (WII, DS, PSP) Ubisoft
10. DC Universe Online: The Next Legend Is You* (PS3, PC) Sony - 195K

*NPD's monthly point-of-sale data reports on U.S. Games Industry Sales occurring from new physical purchases at retail which is the largest channel for games sales, but it does not represent 100% of industry sales; it does not account for consumer purchases made via digital distribution, used game sales, subscriptions, mobile game apps, rentals, or social network games.

Hardware:

Xbox 360 - 381,000 (+15%) [Only console platform to see year over year growth]
Wii - 319,000 (-32%)
PS3 - 267,000 (-3.6%)

Kinect/Move bundles are in the first Extra Information comment below.

Wedbush And Piper Jaffray Data:

From Wedbush

There were 22 games that sold over 100,000 units in January, vs. our estimate of 16 games and 18 last year.

Call of Duty: Black Ops sold half of our estimate of 1.5 million units
Call of Duty: Black Ops = 0.5 x 1.5 = 750,000

Guitar Hero (and other Hero music games) sales were down 56% from last year.

Rock Band sales were down 80% to $2 million.

Zumba Fitness over 300,000 units.

Donkey Kong Country Returns roughly one-third of our estimate of 500,000 units
Donkey Kong Country Returns = 0.33 x 500,000 = 165,000
SORRY GAF EARLIER I READ THIS AS TWO-THIRDS

uDraw sold well below estimate of 300,000 units

Just Dance 2 sold over half of our estimate of 1 million units.
Just Dance 2 = 500,000 (although we don't know what "over half" means. Unsure about this one?
Piper Jaffray

Call of Duty: Black Ops sold 750k units and held the #1 position for the month

Dead Space 2 = 441k units (different than the number in the OP) [Lacking PC?]

uDraw Studio & Tablet = 26k

NBA 2K11 = 261k units

Red Dead Redemption = 94k


We believe there is a 50/50 chance that GTA V will make it into the FY12 period
Extra Information:

Wedbush Commentary:

wedbush said:
Under one-fifth of PS3 sales included bundles with Sony’s Move controller, suggesting another modest month (we have chosen not to subscribe to peripheral data). Just under three-fifths of Xbox 360 sales included bundles with Microsoft’s Kinect peripheral, as Xbox 360 Kinect console bundles again outsold PS3 Move console bundles by almost 5:1. We note that the top selling Kinect software titles easily outsold their Move counterparts
Combined next generation home console (PS3, 360, Wii) hardware unit sales were down 10% year-over-year, and handheld hardware unit sales were down 29%, driving overall hardware unit sales down 17% for the month. There
were 319,000 Wiis sold (down 31% y-o-y) vs. our 320,000 estimate, 381,000 Xbox 360s sold (up 15% y-o-y) compared to
our 380,000 estimate, and 267,000 PS3s sold (down 3% y-o-y) vs. our 240,000 estimate.
RSTEIN said:
Wedbush:

Current generation (PS3, Wii, 360, PSP, DS) software sales were $572 million, $52 million above our estimate, while legacy software sales were $4 million, $6 million below our estimate. Wii software sales were $179 million (down 20% y-o-y), Xbox 360 sales were $170 million (up 8%), and PS3 sales were $141 million (up 24%). DS software sales were $72 million (down 13%), while PSP software sales were $10 million (down 37%). The increases in sales for the PS3 and Xbox 360 platforms have become the norm, and declines for the other consoles have also become the norm. Over the next year, we expect Wii and DS software sales to continue the negative trend, but anticipate strong sales for Nintendo’s 3DS that should spur overall handheld software sales back into positive territory. We expect PS3 software sales to spike when several high profile releases launch in the coming months, and believe that overall PS3 software sales would benefit immensely from a hardware price cut, expected in June.
Microsoft Press Release:

MS PR said:
Riding the momentum of its biggest year ever, Xbox 360 continued to drive strong console and software sales in the first month of the new year. Sustained consumer demand for Kinect helped propel Xbox 360 as the top selling console in January.

January NPD highlights include:
· Xbox 360 sold 381,000 units in January, up 48,000 units year-over-year. (Source: NPD Group, January 2011)

· Xbox 360 is the only console platform to show year-over-year growth in January at 15 percent. (Source: NPD Group, January 2011)

· Total retail spend on Xbox 360 topped $551 million, making it the top selling console platform for the 10th month in a row. (Source: NPD Group, January 2011)

· During the month of January, four of the top ten console game titles were for Xbox 360 including: “Call of Duty: Black Ops,” “Dead Space 2,”“Dance Central,” and “Kinect Sports.” (Source: NPD Group, January 2011)

Some lingering supply constraints coupled with high consumer demand led to continued pockets of shortages at retail. Microsoft anticipates this trend to improve through February, but will continue to work with retail and manufacturing partners to expedite production and shipments.
Sony Press Release:

Industry Gamers said:
"January’s NPD numbers, reflecting a 25% increase in PS3 software sales, demonstrate continued momentum for the PlayStation ecosystem. As the only system with both stereoscopic 3D and precision motion controlled gaming, PlayStation is delivering a new era of immersive entertainment fueled by the industry’s strongest content lineup. Next week, with the arrival of one of the most anticipated titles of the year, Killzone 3, consumers’ expectations for exhilarating 3D graphics and fast-paced PlayStation Move action will be further elevated in living rooms around the world," said Patrick Seybold, Sr. Director of Corporate Communications at SCEA.
Source: http://www.industrygamers.com/news/sony-we-have-industrys-strongest-content-lineup/
 
#34
FoneBone said:
Just Dance 2 clearly having insane legs, Epic Mickey clearly not.

Zumba in the top 10 is the weirdest part.
Don't we need a little more info before we can say this? Its not like you know that Epic Mickey had zero sales simply because it didn't make the top ten.
 
#47
SpecX said:
What! LBP2 made the top 10 and GT5 didn't on release? Good job!!
Lol there is a difference between a top 10 in a November and a top 10 in January.

I would be surprised if it surpassed GT5's 500k in that month.
Fucking called it.

People just want to shit on something just for the sake of shitting on it.