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Official Nintendo PR: 40 million downloads of Super Mario Run in 4 days

gconsole

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Jun 23, 2004
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You're misunderstanding - it was that she hadn't been clear upfront that it was a taster with the full game behind a paywall, and went in expecting something more like the ad-supported free autorunners her son has played before. I knew about the game from announcement (or from the first hints of it from people like Serkan Toto) and knew what to expect in terms of pricing and content etc., but she stumbled over it in the app store and downloaded it not realising what the payment structure was like.

Not everyone will do even cursory research before downloading - let alone what we might do in terms of finding out about a game and keeping up with news - so I think absolute clarity is best for this kind of payment structure, and my impression is that there has been at least a little bit of confusion over it here.
It doesbt need extensive research. Had she ever download any game from apple store at all? Cause i remember majority of have have some kind of in app purchase.
 

Alpha_eX

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Jun 11, 2006
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That comparison makes little sense.

More downloads -> higher ranking -> more downloads -> higher ranking
If you walk into a shop of stuff that looks great, but it's priced too high, you'll just leave. If the same chain opens another store, you'll probably remember your experience and not even bother going in to save disappointment.

I don't see how high downloads but no purchase generates revenue, if a large number of users are less inclined to download the next Nintendo app, it could be more harmful.

Personally, I loved the game but feel it was unfairly priced for a mobile game. If I can only play it at home, I'd sooner have bought a console game for the same price.
 

marc^o^

Nintendo's Pro Bono PR Firm
Feb 17, 2005
15,982
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1,675
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What good is people walking into a store and leaving without buying anything? Of course, everyone will take a look but most are leaving with a bad experience and won't bother with the next.
Frustration not being able to play the full game without paying is not necessarily bad. It can be temporary, some will keep the app at sight, hesitate, desire Mario.

The app is now there for as long as iOS exists. There will likely be discounts at times. 200 millions iPhones are sold each year, some to new owners, new teenagers, new Nintendo customers.

It will take years to assess how much SMR will have served Nintendo.
 

HagiG7

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Sep 13, 2012
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More than twice as many people downloaded Super Mario Run in four days as bought the Wii U in four years.

Might be more people than will buy Switch too
But what about compared to hardware sales since the snes?
 

Greninja96

Banned
Feb 17, 2016
150
0
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This is impressive. Congratulation Nintendo.


Some of you are downplaying Pokemon success when its only been released in 3 or 2 countries in the first few days. Not a fair comparison
 

Notor!ousG

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Oct 30, 2012
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Even if only a handful of people buy the full version, this is great for Nintendo.
Their new strategy for raising brand recognition is panning out this way.
 

ffdgh

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Sep 30, 2011
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Oh wow that many already? Wonder how many actually paid but either way grats on the publicity Nintendo.
 

Alpha_eX

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Frustration not being able to play the full game without paying is not necessarily bad. It can be temporary, some will keep the app at sight, hesitate, desire Mario.
I don't have numbers, but based on my friend circle, most have either downloaded and uninstalled at the pay wall, or those that knew in advance just didn't bother downloading. All gamers and Nintendo fans.

It's a shame. It will sell and get tons of downloads, but the biggest mobile gamers won't really give this a look in, only die hard fans. Nintendo should be aiming to convert Candy Crush and Pokemon players to Mario Runners.
 

Trago

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Aug 31, 2013
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All according to plan. This will help translate to better hardware/software sales in the dedicated hardware end of things like with the 3DS and Pokemon.
 

Sandfox

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Jan 25, 2012
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If you walk into a shop of stuff that looks great, but it's priced too high, you'll just leave. If the same chain opens another store, you'll probably remember your experience and not even bother going in to save disappointment.

I don't see how high downloads but no purchase generates revenue, if a large number of users are less inclined to download the next Nintendo app, it could be more harmful.

Personally, I loved the game but feel it was unfairly priced for a mobile game. If I can only play it at home, I'd sooner have bought a console game for the same price.
It gets people paying attention to the brand, which benefits other Mario products like the upcoming console game.
 

hanspampel

Banned
Oct 5, 2016
3,516
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For years I was absolutely convinced that

a) Nintendo games would smash records on iOS. And...
b) Nintendo games would do very very well on the playstation / xbox ecosystems.

I'm surprised how many people disagreed with both statements on GAF and elsewhere. First one appears to have been true, anyway.

Congrats Nintendo. Your IP is your astonishing strength.
maybe nintendo will realize finally
their ips are very appealing, their hardware and platform, not at all
people don't buy nintendo hardware, because they want to or like it. just because they forced to and can't get the games anywhere else. that is not the best approach imho


i would buy mario cart instantly on ps4 or xbox one. but i would never buy a nintendo console especially not for a higher price
not sure how long that business model will work for nintendo
 

marc^o^

Nintendo's Pro Bono PR Firm
Feb 17, 2005
15,982
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I don't have numbers, but based on my friend circle, most have either downloaded and uninstalled at the pay wall.
Not my experience. I have 3 friends who sent me their code. I'd probably have many more if SMR used Facebook to add friends, it's weird they didn't do that.
 

Alpha_eX

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Jun 11, 2006
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It gets people paying attention to the brand, which benefits other Mario products like the upcoming console game.
If people are salty about a $9.99 app, I don't think they will rush out to get a $199.99 console for the next Mario game. But yes, brand awareness is good but who doesn't know Mario?
 

Maximo

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Jun 23, 2014
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Frustration not being able to play the full game without paying is not necessarily bad. It can be temporary, some will keep the app at sight, hesitate, desire Mario.

The app is now there for as long as iOS exists. There will likely be discounts at times. 200 millions iPhones are sold each year, some to new owners, new teenagers, new Nintendo customers.

It will take years to assess how much SMR will have served Nintendo.
Plus the mindshare in the general public is worth more then the few million of those who will actually pay for the app.
 

JoeM86

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Aug 11, 2012
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App Annie had $14 million revenue after 3 days, which is roughly 1.4 million sold.
And other analysis firms had different numbers. Why is this one any different?

maybe nintendo will realize finally
their ips are very appealing, their hardware and platform, not at all
people don't buy nintendo hardware, because they want to or like it. just because they forced to and can't get the games anywhere else. that is not the best approach imho


i would buy mario cart instantly on ps4 or xbox one. but i would never buy a nintendo console especially not for a higher price
not sure how long that business model will work for nintendo
Considering they've had less years of operating loss than Sony and Microsoft's games divisions, it seems to be doing well.

Hell, their operating loss was because they sold the 3DS at a loss and it took off
 

duckroll

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Jun 7, 2004
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Interesting that in the entire press release there is zero mention of how much money the game actually made. Not even a ballpark figure.
 

DavidDesu

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Wonder if this gives Nintendo a wake up call of sorts... seeing how popular their IP is versus what they do on their own consoles. If they'd sold this for $1 I can imagine at least half the people who'd downloaded for free would have simply bought it outright without even thinking. A LOT of money to be made.
 

Sandfox

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Jan 25, 2012
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If people are salty about a $9.99 app, I don't think they will rush out to get a $199.99 console for the next Mario game. But yes, brand awareness is good but who doesn't know Mario?
You could say the same thing about Pokemon, but look at what happened there.
 

Joelstinton14

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Jan 27, 2016
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Not my experience. I have 3 friends who sent me their code. I'd probably have many more if SMR used Facebook to add friends, it's weird they didn't do that.
It does, if you go into add friends, and to link account segments you can add friends through FB :)
 

Alpha_eX

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Wonder if this gives Nintendo a wake up call of sorts... seeing how popular their IP is versus what they do on their own consoles. If they'd sold this for $1 I can imagine at least half the people who'd downloaded for free would have simply bought it outright without even thinking. A LOT of money to be made.
This.

At $9.99, they are mostly selling to the current Mario/Nintendo die-hard fan base, most likely those old enough to have an income. Kids who play on ad supported games can just about afford to, or will buy a $2 dollar game, so no chance at that price when they can get any other runner for free.
 

Herb Alpert

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Nov 20, 2012
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maybe nintendo will realize finally
their ips are very appealing, their hardware and platform, not at all
people don't buy nintendo hardware, because they want to or like it. just because they forced to and can't get the games anywhere else. that is not the best approach imho


i would buy mario cart instantly on ps4 or xbox one. but i would never buy a nintendo console especially not for a higher price
not sure how long that business model will work for nintendo
Wonder if this gives Nintendo a wake up call of sorts... seeing how popular their IP is versus what they do on their own consoles. If they'd sold this for $1 I can imagine at least half the people who'd downloaded for free would have simply bought it outright without even thinking. A LOT of money to be made.
 

TheJoRu

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Nov 7, 2014
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Interesting that in the entire press release there is zero mention of how much money the game actually made. Not even a ballpark figure.
I think analysts and investors have been shown to be extremely overoptimistic about anything concerning Nintendo and mobile, and that it would take some ridiculous conversion rate to not disappoint them.
 

Alpha_eX

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Jun 11, 2006
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You could say the same thing about Pokemon, but look at what happened there.
Literally none of the suits in my office who were running around playing Pokemon Go went out to buy a DS and play Pokemon. I was incredibly surprised to see said suits playing Pokemon, but they did so because it was free and a huge buzz.

Mario isn't free, it's very expensive and no one is talking about it. Pokemon was all over the news and a hot topic.
 

duckroll

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Jun 7, 2004
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Wonder if this gives Nintendo a wake up call of sorts... seeing how popular their IP is versus what they do on their own consoles. If they'd sold this for $1 I can imagine at least half the people who'd downloaded for free would have simply bought it outright without even thinking. A LOT of money to be made.
If they sold it at 1 dollar and half the people who downloaded it buy it, that's 20 million dollars before Apple's fees.

Super Mario Maker sold over 3.5 million worldwide on the WiiU at 60 bucks a copy.
 
Jul 2, 2007
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If people are salty about a $9.99 app, I don't think they will rush out to get a $199.99 console for the next Mario game. But yes, brand awareness is good but who doesn't know Mario?
I think I remember seeing these same things said around the launch of Pokemon Go...then the 3DS had 5 consecutive months of YOY increases and Sun/Moon has the biggest launches in the series' history.
 

Cosmonaut X

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Jun 5, 2006
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It doesbt need extensive research. Had she ever download any game from apple store at all? Cause i remember majority of have have some kind of in app purchase.
Of course, but IAP for consumables or cosmetics is a different setup than having what is essentially a demo with the bulk of the game behind a wall. Again, it's something we might be familiar with from years of PC and console gaming but in this particular genre, on this particular platform this setup is less familiar, I'd argue.

I don't have a problem with the structure - I hate ad-supported titles and would rather pay a reasonable price for a game after a free "taster" - but I think it's fair to say that App store (and more particularly, Android) consumers would perhaps be expecting free-to-play with consumables/cosmetics rather than free-to-start, and any lack of clarity leads to the anecdotal story I started with.
 

LukasTaves

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Dec 14, 2011
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Absolutely.

For example this chart is based off of RUN reaching 25m downloads today vs 40m.



Which is already crushing everything, so I can only imagine how the graph would look updated to reflect the 40m number.
But if they got Mario's numbers so wrongly, who's to say they haven't screwed up on the others too?

I mean, I'm sure Mario is indeed breaking records, but it seems the extent of it is pretty much unknown with such crappy estimates.
 

Vitor711

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Nov 20, 2010
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Starting my (rough) translation - very out of practice and I gave up being 100% accurate towards the last paragraph since I'm still at work:

Super Mario Run for iPhone & iPad
The fastest title on the App Store to break through 40 million downloads, doing so in less than 4 days.

Since having started distributing Super Mario Run on December 15th, Nintendo announced that the title had broken 40 million downloads globally in less than 4 days. Moreover, Super Mario Run is the top ranking free game download in 140 countries and regions, whilst also reaching the top ten lists for highest grossing titles across 100 App stores.

At this time, Super Mario Run’s Lead Developer, and Creative Director at Nintendo, Miyamoto, said the following regarding Super Mario Run having broken 40 million downloads:

“I’m overjoyed at having been able to deliver a new Mario game to so many people from all over the world. It’s perhaps necessary to have a little more time being having a sufficient understanding of the profits earned by the game as I feel that the numbers of people who decide to purchase the title will gradually increase. From now on, we are aiming at broadening the reach of the game so even more people come to experience the joys of playing Mario one handed as a game that even children can feel at ease playing.

Morever, Apple’s Worldwide Senior Vice President of Marketing, Phil Schiller, had the following to say:

“Super Mario Run breaking the current record of hitting 40m downloads within 40 days was not something that we thought could be done. We at Apple, alongside those from Nintendo and the Mushroom Kingdom are blessed to be able to share this experience with countless iOS users.

Right now, you can download Super Mario Run from the App Store across 150 countries and regions. Super Mario Run includes 3 game modes, a ‘World Tour’ where you aim to finish each stage, a mode where you battle other players and their scores, and one where you make your own Kingdom. The game’s payment model is one where after paying $9.99, you can play for as much as you want without having to pay any additional fees.

Regarding our new Mario action game, we’re looking to increase exposure to our existing IPs as a way to grow our video game business. Thanks everyone for your time.
 

Alpha_eX

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I think I remember seeing these same things said around the launch of Pokemon Go...then the 3DS had 5 consecutive months of YOY increases and Sun/Moon has the biggest launches in the series' history.
Pretty much everyone in my office was obsessed with Pokemon Go, to the point it was disturbing. None of those people got a 3DS. I don't think Pokemon Go converted many people to 3DS owners, but it certainly got more people downloading and huge brand awareness.

Walking around London was like being in a zombie-infested city, pretty much anyone with their phone out on the street was playing Pokemon, mostly because there was zero investment required.

I'm not saying Pokemon Go didn't have an affect on Pokemon/3DS sales, it obviously did, but not in this office of 300 people. But still, everyone was on the app, where as no one is on Mario.