In the press conference of Sony Expo 2014, which is hosted by Sony China in Shanghai on October 24th,
Andrew House, CEO of Sony Computer Entertainment, has officially announced that PlayStation is coming to China.
Sony Expo is located in the central park of Shanghai Xintiandi, which is 5 minutes walking from Sony China's Shanghai office.
The press conference of Sony Expo on 24th is press only, while the whole event is open to public on 25th and 26th.
There are quite a lot of upcoming and new Sony products for people to try on, including PlayStation 4 and PlayStation Vita.
And this is the third time for Sony Computer Entertainment to show PlayStation products to the public in China mainland in 2014, after CCG Expo and Chinajoy in July.
In the opening video, PlayStation 4 showed up with LittleBigPlanet、Destiny and Driveclub.
Then Kaz Hirai, CEO of Sony Group, walked onto the stage for Sony Expo’s opening keynote.
According to the speak, China, together with United States and Japan, are now the three largest markets for Sony group.
After several announcements from Sony, Kaz Hirai introduced Andrew House to talk about PlayStation.
Andrew said, PlayStation 4 has reached 10 million in August, and is the fastest selling PlayStation product in the history.
Sony Computer Entertainment is preparing to bring the most unique PlayStation interactive experience into China, and welcomes more talented game developers in China to join PlayStation.
However, more details for the launch plan is going to be revealed later.
(Translated from my note in Chinese, so it’s not exactly every word Andy said. Will surely update the origin keynote when the English video or audio is available later.)
Press pass for Sony Expo 2014, with a PlayStation 4 pin made by A9VG.
(Though Shanghai Oriental Pearil announced their partnership with Sony to bring PlayStation into China in May, Sony or Sony Computer Entertainment hadn't confirmed or denied anything to the public at that time.
So this is the first time for Sony and SCE to announce PlayStation is coming to China officially.)
Source:
Finally, lucky me to get my PS4 signed by Kaz ! Just smile XD
I posted this, because I thought some people here would like to know what's really happening in China. Though some English medias might have some reports, but they still don't know China anyway. Moreover, some of them are quoting the wrong sources and believe the unreliable information, which somehow could mislead readers.
I'd like to share more about China, if people like to know more. Forgive me for some mistakes in writing, will try to fix them : D