By not calling it PS4 due to cultural reasons.
For anyone who doesn't understand this:
PS4 - The number 4 (四can be translated as "shi," - "shi" can be translated as death (死
.
And "PlayStation Death" isn't a good name for a console...
So some Japanese institutions, not to jinx things, decide to skip over the number 4 (like how some silly people refuse to accept bills that total $6.66 in the USA).
i think sony will push for cloud services really hard. they have an acquired tech company to power it and show THEM how it's done, and they have no new storage medium on the horizon.
this is it. this is internet and cloud services time. every game is going to be day and date on PSN alongside retail. (it is for the most part now, right?) cloud storage is going to increase, and i'd even say they would give free users some storage and PS+ members way more. also no more of this "you can only download 3 times" mess either.
it's going to be about the ecosystem and connecting devices together.
What else can they use?
Wow it took almost a page to reach the correct answer.Cloud.
4K and Gaikai
It'll still be BD.
If they're smart, they'll stop trying to wow us, and maybe they'll wow developers with friendly hardware.
For anyone who doesn't understand this:
PS4 - The number 4 (四can be translated as "shi," - "shi" can be translated as death (死
.
And "PlayStation Death" isn't a good name for a console...
So some Japanese institutions, not to jinx things, decide to skip over the number 4 (like how some silly people refuse to accept bills that total $6.66 in the USA).
And it would be oddly ironic, considering they already have a "PlayStation Life (Vita)."
The phenomenon is officially called "Tetraphobia."
http://en.wikipedia.org/wiki/Tetraphobia
The wow factor is how they got a lot people to adopt the PS2 and PS3 early so I don't think they want to go away from it too much.
VHS backwards compatibility?
Can Bluray play 4K?