So when are Ready at Dawn opening their own nationwide chain of bricks and mortar, since its so f**ing simple and risk free?
"I walked into a GameStop, asked for a new copy of a game and without telling me he tried to slip me a used copy and wanted to sell it to me for $5 less."
Why are you supporting Gamestop at all, if you find their practices so objectionable?
"I don't think we should stop used games, but we should do something about getting part of the revenue back from GameStop and places like that. That's not penalizing the consumers; they'll still get what they want. But I don't know who's going to address it."
You. You are making the deals with this store to provide them with stock. You will have to address this problem. It has been created by you, and your ilk. The games industry watched and supported the development of Gamestops near monopoly of specialist game retailers. The games industry financially offers a pittance to the retailer on new copies sold. What did you expect them to do? Act as your wage slaves indefinitely? Of course they are going to double down, again and again, on the one thing they make decent cash on. You have a profoundly unhealthy, abusive relationship with your retailer, game developer. You need to fix it through some concerted, direct action. Your consumers cannot do it for you.
Any attempt to get revenue back from Gamestop will not impact Gamestop. It will be passed on to customers. You will be reducing trade in value, or in some other way feeling your way into your customers wallet and oh so gently extracting a few notes. But it's OK!!! It's just a wholly predictable outcome of your attempts to penalise Gamestop! It's not really what you meant to do, cause you loooove your customers, so it still gives you some warm fuzzies about what a stand up guy you are.