So, I always thought the concept was ridiculous, I mean, who'd want it? The previous builds were fine, but laughably shallow IMO. The latest build, all things considered, shows more promise than I was expecting. It's still very much "mindless dumb fun" in my eyes, but it looks (after turning off the horrible cel shading effect) and feels better. They've also added more replayability and retention mechanics, all revolving around challenges, F2P standards, etc. They even showed a roadmap!
I'm really not sure how it got as deep as it has. I still think some will enjoy it, and some will hate it. But with everything else in the DLC, I feel like I'll enjoy this the most, lol. Which I initially wasn't expecting.