ManaByte
Gold Member
WSJ News Exclusive | ‘Trolls World Tour’ Breaks Digital Records and Charts a New Path for Hollywood
In three weeks of digital release, the “Trolls” sequel has made more money for Universal Pictures than the original did during five months in theaters.
www.wsj.com
With nearly five million rentals, the digital release has in three weeks generated more revenue for Universal than the original “Trolls” did during its five-month theatrical run, according to a person familiar with the matter. Its performance has convinced Universal executives that digital releases can be a winning strategy, and may diminish the role of theaters even after the pandemic passes.
The National Association of Theatre Owners Mafia isn't going to like this, I'm sure they're sending threats out to the studios to not continue the practice.