Yes. Publishers won't do charity marketing for PlayStation 4.
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[Rumor] Fifa 18 partnership goes to Sony?
- Thread starter piccio_ssl
- Start date
Yes. Publishers won't do charity marketing for PlayStation 4.
I'm holding onto my conspiracy theory that MS just isn't giving Xbox the proper funding for stuff like this. If MS really wanted to outbid Sony, they could do so easily.
OR
Maybe MS has come to the conclusion that these 3rd party marketing deals aren't worth the amount they were paying.
Goodacre0081
Member
how do we know cash is even changing hands here? im not so sure sony is paying EA anything.
i simply see it as sony creating tv ads, bundles and promos with PS4/FIFA branding on their dime.
Oathbreaker
Banned
It means that we'll have "Legends" on PS4?
WaterAstro
Member
Did people forget?
The Horror the horror
Banned
You're right.
With Sony the market leader by a huge margin, they really don't need to pay any publisher for shit. Which is a reason for these same dumb ass publishers not to ink exclusivity deals that only serve to make the market even more lopsided. A competitive market benefits publishers, developers, consumers. Short-sighted idiots.
Soldiussnaku
Member
Big get for sony if true.
Looks like rather then make a lot of noise in the face of Scorpio and switch (in Japan since sony has the western console market in the bag) rather they play it smart and continue to get big marketing deals that guarantee constant sales of their hardware to the eager masses.
It also allows them to get another holiday sales season in the bag, at least in the UK and Europe.
Looks like rather then make a lot of noise in the face of Scorpio and switch (in Japan since sony has the western console market in the bag) rather they play it smart and continue to get big marketing deals that guarantee constant sales of their hardware to the eager masses.
It also allows them to get another holiday sales season in the bag, at least in the UK and Europe.
Sangetsu-II
Member
Don't know if this is coincidence or not but FUT Community Manager Nemanja Trapara started posting a week ago on EU PS Blog about Ultimate Team rollouts updates...
https://blog.eu.playstation.com/201...eason-is-now-available-for-a-week-in-fifa-17/
https://blog.eu.playstation.com/201...team-of-the-season-draws-from-the-bundesliga/
If they always did this before, carry-on then.
https://blog.eu.playstation.com/201...eason-is-now-available-for-a-week-in-fifa-17/
https://blog.eu.playstation.com/201...team-of-the-season-draws-from-the-bundesliga/
If they always did this before, carry-on then.
SuperSaiyanWithDreads
Banned
Maybe Microsoft believes since they will have the best version of multiplats they don't need 3rd party deals? Idk what's going on, but Microsoft should have saved plenty of money from this right? What are they going to use all that saved up money for?
darkinstinct
...lacks reading comprehension.
So either their E3 conference is full of third party stuff only, three hours long or they will disappoint their marketing partners. Guess I won't be staying up until 3 in the morning just to watch it.
LiquidSolid
Member
It's Call of Duty all over again. If it's not "OMG Microsoft let it go", it's "Microsoft are saving their money for something else." Why on earth do some people think Microsoft are the ones who make these decisions? Shit's dumb.
hemo memo
Gold Member
Did people forget?
That's not how you hold a controller.
TLZ
Banned
Sales parity doesn't have shit to do with competition. The market is competitive right now, especially after the Xbox One S but the PS is the more attractive product to consumers. Competition IS good, as you can see how Sony and MS have made so many changes for the better due to it. Why should you care that the market is lopsided? Have fun playing whatever has all the games you want and don't worry about brands.
Actually all X1s momentum already died down this year Jan to April 2017 NPD
This feels like a very counter intuitive theory.
If you're launching a new system and relying (to a very large degree) on third parties looking at their best to sell the message of that new system, surely you actively want those exclusive deals for the marketing and bundles?
Just as big as it was on Wii, 3DS and Vita.
FIFA is by far most played on PlayStation consoles, that is where the target audience is, so the deal (if true) is only logical.
EDIT:
And it's pretty silly to think that Sony dictates EA how to name a game for a competitors system as well as demanding for it to be a legacy version.
That is only EA's decision and we all know what they think of Nintendo.
JetSetRadio
Banned
Better than funding Knack 2.
PackAPunchedMick
Member
I just cant imagine a scenario in which Microsoft would just give up the FIFA marketing rights.
They're already getting a sales beating in their home town and the UK and Europe thrive on sales of the annual FIFA games.
Would be madness.
A Scorpio/FIFA bundle at launch (if Scorpio releases in September) could be very beneficial
They're already getting a sales beating in their home town and the UK and Europe thrive on sales of the annual FIFA games.
Would be madness.
A Scorpio/FIFA bundle at launch (if Scorpio releases in September) could be very beneficial
brokenbeans
Banned
You mean I won't be able to spend 100k+ on a Legend when I should of just spent 1k on an OP bpl striker? awww
The deal expired, the overall Microsoft strategy no longer being to invest millions upon millions into third party marketing deals and Sony having spare cash around to snap it up.
That's a perfectly realistic scenario and wouldn't be surprised if it was the case.
Assuming the marketing deal has actually changed hands
Sangetsu-II
Member
Has this been mentioned?
https://amp.reddit.com/r/PS4/comments/6donjo/community_manager_for_fifa_just_confirmed_on_his/
Previous FUT Community Manager confirmed PS4 marketing via Twitch for future Fifa games?
https://amp.reddit.com/r/PS4/comments/6donjo/community_manager_for_fifa_just_confirmed_on_his/
Previous FUT Community Manager confirmed PS4 marketing via Twitch for future Fifa games?
velociraptor
Junior Member
Did people forget?
illuminati
Agreed and Phil's tweet:
It's all just business. We have a long term vision for Xbox and we are building towards that. Marketing deals are great but not the strategy
I'm sure they've done the metric's and concluded that it's not worth the money or what not.
PackAPunchedMick
Member
But how could Microsoft possibly beat Sonys strategy of both third party marketing AND investing heavily in first party ips?
DriftingSpirit
Member
MS still has several marketing deals though.
Assassin's Creed, Shadow of War, Madden, and another unannounced title that will be at E3.
This isn't either/or (meaning, they have to give up stuff like Fifa and CoD just to invest in first party). MS just isn't getting the biggest of third party deals period.
By offering a better experience and first party IP's.
Xbox Live has never been better. But I agree they have to knock out of the park with games at E3.
At this point of the gen I personally feel it would be smarter for Microsoft to market new AAA third party IPs instead of game series that have existed for a long time that we know are going to sell well on both Xbox and PlayStation thanks to their popularity and long history.
Xbox is known as a platform to play multiple popular third party franchises. Marketing new third party AAA IPs would cause those games to have far more Xbox brand association than series that have existed since last gen or longer at this point.
Xbox is known as a platform to play multiple popular third party franchises. Marketing new third party AAA IPs would cause those games to have far more Xbox brand association than series that have existed since last gen or longer at this point.
LiquidSolid
Member
Since when? They still have big co-marketing deals (see: Madden, Shadow of War and almost certainly Assassin's Creed), so I think you're assuming a bit much there.
I'm really not sure why so many people are baffled by this, especially after the CoD co-marketing rights changed hands. The Xbox division doesn't have an unlimited budget and the PS4 is the dominant platform, so the idea Microsoft let anything happen is ridiculous. If Sony outbid them then what are they meant to do? Keep piling more and more money on? And that's before you take into account how attractive the PS4 install base and sales in FIFA's key markets would be to EA. They'll make a hell of a lot more money with FIFA PS4 bundles than FIFA Xbone bundles.
HeisenbergWW62
Banned
Agreed
The Wii sold 100 mil+ without any marketing deals (more than the 360 and PS3), the Switch is doing great without them also
100% agree. They are a waste of money.. they should spent that money on games.
Monty Mole
Member
Everyone knows FIFA is on every platform under the sun (or coming soon in Switch's case). If I was a platform holder I'd want to be marketing the differentiators and not just the 'me too'.
michaelius
Banned
They had it for few years - effect in Europe - close to zero.
Triggerhappytel
Member
Everyone saying "I'm surprised MS let this one go" do realise that although Microsoft are an enormous and incredibly rich company that doesn't just give the Xbox division blank cheques, right?!
michaelius
Banned
Translation:
we are running out of companies stupid enough to make a marketing deal with losing console and those who still do want too much cash.
Regardless, if the money was worth it they'd obviously do it.
They have all the stats and metrics on hand to answer that question.
hanspampel
Banned
just like they let got the CoD partnership with Activision
just like they did not sign the Destiny partnership with Bungie
the benefit of deals like this have to outweight the costs.
if it doesn't you don't do it
simple as that
That's silly. Money is money and always wins. They'd side with Switch if they'd pay up.
Lol Publishers dont give a shit about winning/losing. Its Not a console war Buddy. They only Care about Money. Thats it.
Why would they be "stupid"?
If anything it's a given that these franchises that have existed for many years are going to sell well on PlayStation regardless thanks to the PS4's worldwide lead over the Xbox One.
The $mart thing would be to go with the company that is offering more for the marketing deal (whether MS or Sony).
Yeah and it worked wonders for the WiiU...
LiquidSolid
Member
And Sony would just stand by and let them because the industry revolves around Microsoft.
Salty Rice
Member
If you hold it up to the heavens to sacrifice it to the football god Pele you actually do.
Pretty sure AC IS the unannounced game for E3. We all know about it but it hasn't actually been announced yet.
The old deals could be still under agreement so could be before strategy change. And maybe shadow of war wasn't expensive?
I was just giving the person a reasonable situation which may have occured
So you are saying if they had 3rd party Deals with the Wii U it wouldnt fail? Lol