1) At first it wasn't about exclusives to Sony fans. It was about 3rd party and indies.
REMEDY: Microsoft receives more indies and 3rd party deals.
SONY FANS: "Well, look at the games. The One is woefully underpowered compared to the PS4.
REMEDY: Microsoft creates the S with a new sleek design and word of a mid gen refresh starts circulating.
SONY FANS: "Well, we have better exclusives now. 3rd party never mattered, and no one cares about resolution anyway.
3) SONY FANS: Xbox has no games.
REMEDY: Microsoft unleashes the X onto the world, claiming the power advantage once and for all. Word spreads that Microsoft is knee deep in acquiring studios to bolster their 1st party portfolio.
SONY FANS: Well, that's not a big deal. Let's wait a full generation to see if they've really changed in how they manage game studios. Plus, there's no guarantee that any of the games will be any good. Who are Ninja Theory, Playground Games, The Initiative, Obsidian, InXile, Undead Labs and the other guys again? They sound like mediocre development houses. No way they're on the same level as Sony's 1st party. It'll take at least a generation to get that good.
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