I went out in the rain to get a copy of the demo today and I am floored. It's a top notch killer app. Even on this old E3 demo you get to create your own character...the graphics are beautiful...the city is huge and teaming with life...celebs playing all the characters...it's really funny...the shooting and driving controls are spot on...the music...the missions..the cutscenes...all excellent...mostly though, it's super fun. The only thing anyone could possibly nitpick is that there's screen tearing...it doesn't detract from the fun and may be resolved in the final. Wait and see. A huge open world with no loading like in Oblivion...can't wait for this to come out.