AndrewDean84xX
Banned
Exclusive look at new marketing campaign poster:
So good.
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SCEA's new Vita campaign is a #gamechanger
- Thread starter Leona Lewis
- Start date
So good.
Exclusive look at new marketing campaign poster:
Bravo Sir, Bravo!
lool it's a shadier version of Nintendo's Wii wi-fi ambassador program
In what way, if you don't mind me asking?
BLACK AMERICAN PSYCHO
Junior Member
Or would you prefer them to this again?
Aquamarine
Member
Yeah, I've gotten a ridiculous amount of streetpasses from walking around in the city (especially at the Wii U launch event).
Or would you prefer them to this again?
I must be the only dude out there that liked the Marcus marketing campaign.
Not leveraging the enthusiasm of the most active users would be the biggest mistake either company could make.
It's the equivalent to what Nintendo did with 'soccer mom's' only this audience is smaller and buys more games.
intheinbetween
Member
"convince", nice word..
You can call it leveraging enthusiasm.
My perspective is that it's the same as people pre-ordering games and getting exclusive pre-order incentives. Due to embargoes you won't know at launch day if the console you got is actually good yet, the same as with a game.
It's preying on hype and getting people that love to collect trophies and stickers. You could sell them the shittiest game ever as long as achievements and trophies are easy to get. I think that should not be encouraged.
Nintendo, due to walled garden and first-party games, are more immune to modern consumer behavior than other companies.
Uncharted is not mario.
MikeE21286
Member
It's like the directv promotions.
But that's not a product.
But that's not a product.
Diddy Kong
Banned
LOL
billy beane
Banned
Only problem is your friend will probably hate you because he bought a Vita.
Why?
yellowjacket25
Member
Sorry for the misplaced positivity but it seems like a cool promotion to me.
This joke wasn't funny the first couple of times.
But the device isn't popular therefor it's obviously a bad device. Because only popular things are good.
Dead Prince
Banned
just saw this "cheap" advertisement. LOL amazing what less of a job they'll
Dreamgazer
Member
I have to admit, if it weren't for the Amazon Black Friday sale + ps plus, I would never had given the Vita a chance due to all the jokes and negativity.
Awesome purchase so far though.
Do you like it?
It kills me. It's such an amazing device- had it for a couple of months and really enjoying it. Will re-buy my psp library as items go on sale cuz I never want to have to touch the original psp again.
But.
The timing was all wrong. The more casual crowd are fine with phone fare.
It kills me.
But.
The timing was all wrong. The more casual crowd are fine with phone fare.
It kills me.
Weird. Nobody does that with something like Hulu Plus, Xbox Live, or Nintendo's Ambassador program.
billy beane
Banned
I actually saw someone with a Vita on the train for the first time the other day. He wasn't playing anything though, he was just messing around on the homescreen for about ten minutes.
Baconsammy
Banned
The roadblock to people buying a Vita isn't the quality of the system or its games.
One of them has to buy a Vita
Exactly.
WHAT?! The Marcus PSP marketing campaign was awesome. I knew many who liked it also. I always thought it was well received, didn't know most people didn't like it. D:
yellowjacket25
Member
Does the Vita cause cancer or something?
they are probably making money on every vita sold anyways especially when counting the memory cards so more people referring and spending money on psn just doesn't affect them. people can laugh about the marketing but no amount of marketing is gonna push the vita to sell gangbusters so idk why people in here go on about poor marketing. the dedicated handheld market is niche at the moment with the advent of smartphones so you dont want to be wasting too much money marketing it. just push the system to hardcore gamers, existing ps3 users etc... by bringing more games that they crave for. i am hoping it hasn't been announced yet because it takes time to make games like those.
sony stock has been rising for the past 5 days steadily. i am regretting not buying it on monday when i heard they sold that building and are looking at quarterly profit after a long time. o well.
sony stock has been rising for the past 5 days steadily. i am regretting not buying it on monday when i heard they sold that building and are looking at quarterly profit after a long time. o well.
Diablo Rosso
Member
Real funny...
Dreamgazer
Member
Very much so.
However, that's probably due to the fact that I didn't bother much with PS1 classic or PSP until very recently.
The complaint regarding the lack of original VITA titles is true.
So I can see how someone who've played through most of the PS1/PSP library would find it lackluster.
I bought a Vita once, and then I died.
Baconsammy
Banned
Spoken like someone too lazy to sell Vita's on Sony's behalf. Stop being so lazy.
Megadragon15
Member
I thought Sony said that the Vita was selling to expectations. Why would they need this gimmick to sell the Vita?
Dead Prince
Banned
This is a very good joke.
Open Source
Banned
I am sure that they will be doing that not long after this promo ends. But doing it this way is better for their bottom line ($20 PSN card costs them less than $20 cash) and helps gin up some interest and buzz twice (now and when the price is cut) rather than just when the price is cut.
I don't know why stuff like this keeps coming up. A referral program for a select group of people (from Sony Rewards, not SCE) is not an indication of bad sales. This is something that happens. It's not that weird.
Bojanglez
The Amiga Brotherhood
To be honest a lot of very successful companies do exactly this all the time. I get shit loads of mail from Sky trying to get me to entice friends to subscribe for free vouchers for us both. It is just a cheap way to spread the word. I don't think it is just out of desperation.
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